Chapter Three:Selling on the Web

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Chapter Three:Selling on the Web by Mind Map: Chapter Three:Selling on the Web

1. Revenue Models

1.1. B2B

1.2. B2C

2. Revenue Models in transition

2.1. Subscription to Advertising-Supported Model

2.1.1. Slate magazine

2.2. Advertising-supported to Advertising-subscription Mixed Model

2.2.1. Salon.com

2.3. Advertising-supported to fee-for-services Model

2.3.1. Xdrive tech

2.4. Advertising-supported to subscription model

2.5. Multiple transitions

2.5.1. Encyclopedia Britannica

3. Revenue Strategy Issues

3.1. Channel conflict

3.1.1. Web sales interfere with existing outlets

3.2. Cannibalization

4. Strategic Alliances

4.1. joining forces

5. Channel distribution

5.1. Companies responsible for product line within a retail store

5.2. specializes in the product

6. WEB Presence

6.1. Is about what the customer needs and not the company

6.2. content

6.2.1. C.A.R.T

6.3. Useability

6.3.1. search features

6.4. Design

6.4.1. appealing

6.5. Security

6.5.1. gaining trust

6.6. Navigation

6.6.1. Ease to use

6.7. Forms

6.7.1. Not to many but enough

6.8. Policies

6.8.1. making safe and secure

7. Web catalog Revenue Models

7.1. Putting catalog on web

7.2. Place orders

7.2.1. Web site

7.2.2. Phone

7.3. Only works for certain industries

7.3.1. Sears

7.3.1.1. catalog orders

7.3.2. CDnow

7.3.2.1. Music

7.3.3. Barnes & Noble

7.3.3.1. Books

7.3.4. Proflowers.com

7.3.4.1. Flowers

8. Digital Content Revenue Models

8.1. Information Services

8.1.1. Legal info

8.1.2. gov't news

8.1.3. academic libraries

9. Advertising-supported Revenue Models

9.1. Similar to Network TV

9.2. Broadcasters provide free programming

9.2.1. Advertisers pay for spots

9.3. Web portal

9.3.1. Google

9.3.2. AOL

9.3.3. MSN

10. Advertising-subscription Mixed Revenue Models

10.1. Subscribers pay a fee

10.2. Advertising for the rest

10.2.1. Newspapers

11. Fee-for-Transaction revenue Models

11.1. Pay dependent on

11.1.1. number of transactions

11.1.2. size of transactions

11.2. Disintermediation

11.2.1. removing the agent

11.2.1.1. Travel agents

11.2.1.2. Auto sales

11.2.1.3. Buying stocks

11.2.1.4. Buying insurance

12. Fee-for-Service Revenue Models

12.1. Pay for service provided

12.1.1. Online Games

12.1.2. Concert and Films

12.1.3. Professional service