Guided Customer Journey
by Antony Loomans
1. Home Page
1.1. Phone Number
1.2. Contact Page
1.2.1. Location information
2. Problem Content
2.1. Problem A
2.2. Problem B
2.3. Problem C
3. Solutions Content
3.1. Solution A
3.2. Solution B
3.3. Solution C
4. Downloads
4.1. The problem explained
4.2. What to expect
5. Social Media
5.1. Alternate formats
5.1.1. slide shares
5.1.2. Mind maps
5.1.3. Video
5.2. Consistent Narative
5.3. Mailing List
6. Consultation Page
6.1. Booking System
6.2. Metrics
6.2.1. Completed Web forms
6.2.2. Calls to Tracked Numbers
6.2.3. Completed downloads
6.2.3.1. Name and email capture
6.2.3.2. Like