1. Prepare
1.1. Brand - Unique Sales Proposition
1.1.1. YOU INC. = U!
1.1.1.1. Build Your LIST
1.1.1.1.1. Traffic
1.1.1.1.2. Capture
1.1.1.2. Build Relationship With LIST
1.1.1.3. Monetize the LIST
1.1.2. Expert / Authority
1.1.2.1. As If (Fake it till you make it)
1.1.2.2. Learning Strategies
1.1.2.3. Documentation
1.1.2.4. Deliver Results
1.1.2.5. Become and Broadcast
1.2. Progressive Performance Pattern
1.2.1. Strategy
1.2.1.1. Aware
1.2.1.2. Learn
1.2.1.3. Master
1.2.1.4. Leverage
1.2.2. Principles
1.2.2.1. Patterns
1.2.2.2. Interactions
1.2.2.3. Feelings
1.2.2.4. Following
1.2.3. Practices
1.2.3.1. Tactics
1.2.3.2. Training
1.2.3.3. Resources
1.2.3.4. Tools
1.2.3.5. Technology
1.2.4. Performance
1.2.4.1. Technique
1.2.4.2. Tip
1.2.4.3. Trick
1.2.4.4. Tool
1.2.4.5. Technology
1.2.4.6. Resources
2. Project
2.1. Expectations
2.1.1. Slow Start
2.1.2. Big Numbers
2.1.3. Good Experiences
2.2. Mindset
2.2.1. Hard Work
2.2.2. Stick With It
2.2.3. Visualization
2.2.4. Confidence
2.2.5. Make It
3. Prioritize
3.1. Marketing Blueprint
3.1.1. Budget
3.1.1.1. Time
3.1.1.2. Money
3.1.1.3. Energy
3.1.2. Results Matrix
3.1.2.1. Traffic
3.1.2.1.1. Visitors
3.1.2.1.2. Repeat Visitors
3.1.2.2. Leads
3.1.2.3. Conversions
3.1.2.4. LIST
3.1.2.5. Customers
3.2. Marketing Activities
3.2.1. DMO
3.2.1.1. Personal Development
3.2.1.1.1. PREFSS
3.2.1.1.2. Power Hour
3.2.1.2. Participate
3.2.1.2.1. People
3.2.1.2.2. Public
3.2.1.2.3. Places
3.2.1.2.4. Collatoration
3.2.2. WMO
3.2.2.1. Strategic Planning
3.2.2.1.1. Mission / Vision
3.2.2.1.2. Movement
3.2.2.1.3. Maintenance
3.2.2.1.4. Mistakes
3.2.2.2. Campaign - Project Mgmt
3.2.2.2.1. Initaite
3.2.2.2.2. Prioritize
3.2.2.2.3. Prepare
3.2.2.2.4. Plan
3.2.2.2.5. Produce
3.2.2.2.6. Perform
3.2.2.2.7. Perfect
3.2.2.2.8. Evaluate / Celebrate
3.2.3. Publish
3.2.3.1. Produce
3.2.3.2. Promote
3.2.3.3. Propagate
4. Plan
4.1. Marketing
4.1.1. Purpose
4.1.1.1. Branding
4.1.1.2. Expert / Authority Validation
4.1.1.3. Sales / Profits
4.1.1.4. Persuasion
4.1.1.5. Get the Word Out
4.1.2. People
4.1.2.1. Profile
4.1.2.2. Interest
4.1.2.3. Gathering Places
4.1.2.4. Groups
4.1.2.5. Networks
4.1.3. Pain
4.1.3.1. Id What is in it for ME!
4.1.3.2. Problems / Causes
4.1.3.3. Solutions to ...
4.1.4. Proposal
4.1.4.1. Id / Create Product
4.1.4.2. Offer
4.1.4.3. Features
4.1.4.4. Benefits
4.1.4.5. Solutions
4.1.4.6. Results
4.1.5. Promotion
4.1.5.1. Irresistable Offer
4.1.5.2. Bonus
4.1.5.3. Guarantee
4.1.5.4. Value / Solution Validation
4.1.5.4.1. Testimonials
4.1.5.4.2. Facts
4.1.5.4.3. Results
4.1.5.5. Path to Funnel
4.1.6. Place
4.1.6.1. to raise inquiry
4.1.6.2. to invite
4.1.6.3. to involve
4.1.6.4. to interact
4.1.6.5. to instruct
4.1.6.6. to inform
4.2. Campaign
4.2.1. Project Management for Campaign Management
4.2.1.1. Funnel
4.2.1.2. See WMO
4.2.2. Id Effective Strategy (Strategies)
4.2.2.1. Strategic Content - Hear YE!
4.2.2.1.1. Indirect / Public
4.2.2.1.2. Direct / Personal
4.2.2.2. Social Context - Me Meme
4.2.2.2.1. Indirect / Public
4.2.2.2.2. Direct / Personal
4.2.2.3. Synergystic Collaboration - We Meme
4.2.2.3.1. Groups
4.2.2.3.2. Guide / Coach / Mentor / Teacher / Leader
4.3. Success Matrix
4.3.1. # of Leads
4.3.2. # Conversion
4.3.3. # Sales
4.3.4. # Join Your Cause
4.3.5. % Conversion Rate
4.3.6. # Visitors
4.3.7. % Visitor Increase
4.3.8. # of Downloads
5. Perform
5.1. Strategic Content - Hear Ye!
5.1.1. Publish
5.1.1.1. Indirect
5.1.1.2. Direct
5.1.2. Promote
5.1.2.1. Indirect
5.1.2.2. Direct
5.1.3. Propagate
5.1.3.1. Indirect
5.1.3.2. Direct
5.2. Social Context - Me Meme
5.2.1. Public
5.2.1.1. Micro Blog
5.2.1.1.1. @Person
5.2.1.1.2. On Wall
5.2.1.1.3. Status Update
5.2.1.2. Comments
5.2.1.3. Discussions
5.2.1.4. Forum Posts
5.2.2. Personal
5.2.2.1. Instant Message
5.2.2.2. Chat
5.2.2.3. Text
5.2.2.4. Direct Message
5.3. Synergystic Collaboration - We Meme
5.3.1. Participate
5.3.1.1. Groups
5.3.1.1.1. Posts
5.3.1.1.2. Threads
5.3.1.1.3. Conversations
5.3.1.1.4. Networks
5.3.1.1.5. Forums
5.3.1.2. Guide / Coach / Mentor / Teacher / Leader
5.3.1.2.1. Webinar
5.3.1.2.2. Conference Call
5.3.1.2.3. Live Event
5.3.1.2.4. Conference
5.3.1.2.5. Meeting
5.4. Performance Matrix
5.4.1. Actual Numbers = Gots
5.4.2. Desired Numbers = Wants
5.4.3. Needed Numbers = Need
5.4.3.1. Increase Effort
5.4.3.2. Improve Effectiveness
5.4.3.3. Change Direction
5.4.3.4. Increase Budget
5.4.3.4.1. Time
5.4.3.4.2. Money
6. Perfect
6.1. Progressive Performance Pattern
6.1.1. Strategy
6.1.1.1. Aware
6.1.1.2. Learn
6.1.1.3. Master
6.1.1.4. Leverage
6.1.2. Principles
6.1.2.1. Patterns
6.1.2.2. Interactions
6.1.2.3. Feelings
6.1.2.4. Following
6.1.3. Practices
6.1.3.1. Tactics
6.1.3.2. Training
6.1.3.3. Resources
6.1.3.4. Tools
6.1.3.5. Technology
6.1.4. Performance
6.1.4.1. Technique
6.1.4.2. Tip
6.1.4.3. Trick
6.1.4.4. Tool
6.1.4.5. Technology
6.1.4.6. Resources
6.2. Mastery through Measurements
6.2.1. Success Matrix Tracking
6.2.2. Math - Run the Numbers