Becoming Steve Jobs

1. 6: Bill Gates Pays a Visit

1.1. Interview

1.1.1. Bill Gates

1.1.1.1. Interrupted "Think Week"

1.1.1.2. Career Soaring

1.1.1.2.1. Deal with IBM

1.1.1.2.2. World's Youngest Billionaire

1.1.1.3. Believed

1.1.1.3.1. Technology

1.1.2. Steve Jobs

1.1.2.1. Career Spiraling

1.1.2.1.1. Volatile

1.1.3. Co-founders

1.1.3.1. Computing

1.1.3.1.1. Reveloution

1.1.4. Microsoft CEO

1.1.4.1. Resigned in 2000

1.1.4.1.1. Philanthropist

1.1.4.2. 1991

1.1.4.2.1. Windows

1.1.4.3. Paranoid

1.1.4.3.1. Competitors

1.1.4.4. Customers

1.1.4.4.1. Corporate

1.1.5. 1990s

1.1.5.1. Age of Microsoft

1.1.5.1.1. No "Personal" in Computing

1.1.5.1.2. Would go on forever

1.1.5.1.3. Standardization

2. 5: A Side Bet

2.1. Lucasfilm

2.1.1. Sale 1985

2.1.2. Special Effects

2.1.3. Transformative

2.1.3.1. Core of NeXT

2.1.4. Intellectual

2.1.4.1. Energy

2.1.5. Life Changing

2.2. Negotiations

2.2.1. George Lucas

2.2.1.1. Tough

2.2.1.1.1. Divorce

2.2.2. Several Potential Buyers

2.2.3. Steve Jobs

2.2.3.1. Ballsy

2.2.3.1.1. Prepared to Walkaway

2.2.3.1.2. $5m Cash

2.3. Laid Foundations

2.3.1. When under distress

2.3.1.1. Fightback

2.3.1.2. Keep Head

2.3.1.2.1. Run Like Wind with Opportunity

2.3.2. Opportunity

2.3.2.1. Innovation

2.3.2.1.1. Ahead of Curve

2.4. Staff

2.4.1. Ed Catmull

2.4.1.1. Book

2.4.1.1.1. Creativity Inc

2.4.2. John Lasseter

2.4.2.1. Courted

2.4.2.1.1. Disney

2.4.3. Alvy Ray

2.4.3.1. Clashed with SJ

2.4.4. Culture

2.4.4.1. Motivated

2.4.4.2. Helped Keep Talent

2.4.5. Layoffs

2.4.5.1. 1990

2.4.5.1.1. Reduced 120 - 42

2.5. Belief

2.5.1. No Reason to Exist

2.5.1.1. No Revenues

2.5.2. Announcements

2.5.2.1. Release Positive News

2.5.3. SJ Could Not Accept Failure

2.5.3.1. Something to Prove

2.5.4. Pixar Talent

2.5.4.1. Geniuses

2.5.4.1.1. Leaders

2.6. Tin Toy

2.6.1. Oscar

2.6.1.1. 1989

2.6.1.1.1. Best Short Animated Film

2.6.2. SJ "Make it great"

2.6.3. Tin Drummer

2.7. 1989

2.7.1. Meet Laurene

3. 7. Luck

3.1. Management

3.1.1. Absorbed

3.1.1.1. Principles

3.1.1.1.1. Success

3.1.2. Around

3.1.2.1. Smart

3.1.2.1.1. People

3.1.3. Negotiation

3.1.3.1. Subtlety

3.1.3.2. Ballsy

3.1.3.2.1. Brashness

3.1.4. Teamwork

3.1.5. Patience

3.1.5.1. Edge

3.2. Luck

3.2.1. Bought Pixar on Whim

3.2.1.1. No Idea of The Money He'd Spend

3.2.2. Prepared When It Arrived

3.2.2.1. Unexpected

3.2.2.2. Response

3.2.3. Made SJ Wealthy

3.2.4. People

3.2.4.1. Smart

3.2.4.1.1. Respected

3.2.4.1.2. Brain Trust

3.3. Formula

3.3.1. Character

3.3.1.1. Downfall

3.3.1.1.1. Exile

3.3.1.1.2. Hubris

3.3.1.2. Overcome

3.3.1.2.1. Weakness

3.3.1.3. Redemption

3.4. Disney

3.4.1. Katzenberg

3.4.1.1. Battles with SJ

3.4.2. Shut Production

3.5. IPO

3.5.1. November 1995

3.5.1.1. Raised $135m

3.5.1.1.1. Made SJ Billionaire

4. 8. Bozos, Bastards, and Keepers

4.1. Marketing

4.1.1. Publicity

4.1.1.1. Pick a fight

4.1.1.1.1. Competitor

4.2. Design

4.2.1. Engaged

4.2.1.1. Pride

4.2.1.2. Beauty

4.3. NeXT Pivot

4.3.1. Dreamed

4.3.1.1. Worlds

4.3.1.1.1. Next

4.3.2. 2 Strategies

4.3.2.1. Team

4.3.2.1.1. Talent

4.3.2.1.2. Nextstep OS

4.3.2.1.3. Web Objects

4.3.2.2. Sell Company

4.3.2.2.1. Repay Investors

4.3.2.2.2. Start Again

4.4. Apple

4.4.1. Buys

4.4.1.1. Next

4.4.1.1.1. $429m

4.4.1.1.2. Nextstep Advanced OS

4.4.1.1.3. SJ "Whatever it takes" to sell

4.4.2. Company On Fire

4.4.2.1. Hired Fred Anderson 1996

4.4.2.2. John Scully

4.4.2.2.1. Fired 1993

4.4.2.3. Strategy

4.4.2.3.1. Market Driven

4.4.2.4. Michael Spindler "The Diesel"

4.4.2.4.1. Copy

4.4.2.4.2. Fired 1996

4.4.2.5. Gil Amelio 1996

4.4.2.5.1. "Apple is a boat"

4.4.2.5.2. Bozo

4.4.2.6. Microsoft

4.4.2.6.1. Windows 95

4.4.2.7. Steve Jobs

4.4.2.7.1. Watched From A Distance

4.4.2.7.2. Kept 1 Company Share

4.4.3. Be Inc

4.4.3.1. Rejected $100m

4.5. Steve Jobs Return

4.5.1. Blamed

4.5.1.1. Gil Amelio

4.5.1.2. Board

4.5.2. Played / Relied

4.5.2.1. Opportunisim

4.5.2.2. Intution

4.5.2.3. Manipulation

4.5.2.4. Maturity

4.5.2.5. Patience

5. 1: Steve Jobs in the Garden of Allah

5.1. Impresario

5.1.1. Convince

5.1.2. Common Goals

5.1.3. Vision

5.1.4. Collaboration

5.2. Spiritual

5.2.1. Buddhism

5.2.2. Deeper

5.2.2.1. Reality

5.2.2.1.1. New Possibilities

5.2.3. Consciousness

5.2.4. Drugs

5.2.5. Religion

5.3. Books

5.3.1. Zen Mind Beginners Mind

5.3.2. Biography of a Yoga

5.4. Moment

5.4.1. Ripe

5.4.1.1. Change

5.4.2. Complacent Industry

5.5. Relationships

5.5.1. Opportunism

5.6. Succeed

5.6.1. Whatever it takes

5.7. Luck

5.7.1. Good

5.7.2. Bad

5.7.3. Whatever

5.7.3.1. Prepared

5.8. Opportunities

5.8.1. Hyperawareness

5.9. Instinct

5.9.1. Gut

5.9.1.1. Trust

5.9.1.2. Betray

5.9.2. Intuitive

5.10. Product

5.10.1. Iteration

5.10.1.1. Homebrew

5.11. Management

5.11.1. Temper

5.11.1.1. Targeted

5.11.1.1.1. Motivation

6. 2: "I don't want to Be a Businessman"

6.1. Corporate Life

6.1.1. Bill Gates

6.1.2. Steve Jobs

6.2. Networking

6.2.1. Time

6.2.1.1. Right

6.2.1.2. Place

6.2.1.3. Luck

6.2.2. No Qualms

6.2.2.1. Search

6.2.2.2. Help

6.2.2.3. Bill Hewlett

6.2.3. Meetings

6.2.3.1. Tireless

6.2.3.1.1. Goal

6.3. Mentoring

6.3.1. Markkula

6.3.1.1. Scotty

6.3.2. Learn

6.3.2.1. Watching

6.3.2.2. Absorbing

6.3.3. Meet

6.3.3.1. CEOs

6.3.3.1.1. called

6.3.3.2. Company Builders

6.4. Decisions

6.4.1. Instinct

6.4.1.1. Right

6.4.1.2. Wrong

6.5. Product

6.5.1. USP

6.5.1.1. Marketing

6.5.1.1.1. Friendly

6.5.2. Development

6.5.2.1. New

6.5.2.2. Constant

6.5.2.3. Outdo Previous

6.6. Customers

6.6.1. Language

6.6.1.1. Simple

6.6.1.1.1. Analogies

6.6.2. Fear

6.6.2.1. Ignorance

6.6.3. Demystify

7. 3: Breakthrough and Breakdown

7.1. 1st Tenure

7.1.1. 9 Years

7.1.1.1. 1985

7.1.1.1.1. Step Down

7.1.2. Product

7.1.2.1. New

7.1.2.1.1. Last Peaked

7.1.2.2. Breakthrough

7.1.2.2.1. Hits

7.1.2.2.2. Misses

7.1.3. IPO $256m

7.1.4. Limelight

7.1.4.1. Arrogant

7.1.4.2. Out of Control

7.2. Lisa

7.2.1. Born 1978

7.2.1.1. Lifes' Biggest Regret

7.3. Behavior

7.3.1. Excluded People

7.3.1.1. Daniel & Bill

7.3.1.1.1. Snubbed

7.3.1.2. Non Critical

7.3.2. Selfish

7.4. Corporate Life

7.4.1. Frustrated

7.4.1.1. Impatient

7.4.1.1.1. Annoyed

7.4.2. Staff

7.4.2.1. Pushed

7.4.2.1.1. Relentlessly

7.4.2.2. Accomplished

7.4.2.2.1. The Impossible

7.4.2.2.2. New Heights

7.4.3. Visionary

7.4.3.1. See Around Corners

7.4.3.2. Combined Ideas

7.4.3.3. Next Big Thing

7.5. Management

7.5.1. Demands

7.5.1.1. Corporate

7.5.1.2. Ambitions

7.5.2. The Lisa

7.5.2.1. Business

7.5.3. Weakness

7.5.3.1. Failure

7.5.3.1.1. Vision

7.5.3.1.2. Interests

7.5.3.2. Distracted

7.5.3.3. Lip Service

7.6. Goals

7.6.1. Whatever It Took

7.6.2. Technology

7.6.2.1. Entire World

7.6.3. Computer

7.6.3.1. Everybody

7.6.3.2. Mind Bicycle

7.7. Macintosh

7.7.1. New Hights

7.7.1.1. Ripple

7.7.1.1.1. Universe

7.7.2. Burrell Smith

7.7.2.1. Savant

7.7.2.1.1. Done Impossible

7.7.3. Engineers

7.7.3.1. Talented

7.7.3.2. Creative

7.7.3.3. Artists

7.7.4. Amazing

7.7.4.1. User Interface

7.7.5. Flawed

7.7.5.1. Power

7.7.5.2. Memory

7.7.6. 1984

7.7.6.1. Rehearse & Rehearse

7.7.6.2. Bob Dylan

7.7.6.3. Ta-Da Moment

7.7.6.4. Sales

8. 4: What Next?

8.1. Belief

8.1.1. Only Person

8.1.1.1. Perfection

8.1.1.1.1. Everything

8.1.2. Create

8.1.2.1. Great

8.1.2.1.1. Company

8.2. CEO

8.2.1. Yet to Grow Up

8.2.1.1. Immature

8.2.1.2. Spoilt

8.2.1.2.1. Brat

8.2.1.3. Egocentric

8.2.1.4. Idealistic

8.2.1.5. Impossible Promises

8.2.1.6. Self-centered

8.2.1.7. Believed Own Hype

8.2.1.8. Vain

8.2.2. Slave

8.2.2.1. Celebrity

8.2.2.2. Obsessive

8.2.2.3. Perfectionism

8.2.2.4. Analyse

8.2.2.5. Revenge

8.3. Money

8.3.1. Tightward

8.3.2. Employees

8.3.2.1. Operated Cheaply

8.3.2.2. Startup Hustle

8.3.2.3. Pioneering Spirit

8.3.2.4. Quick Spending

8.3.2.4.1. Next Logo

8.4. Experience

8.4.1. Motivator

8.4.2. Innovator

8.4.3. Negotiator

8.4.4. More Risks

8.4.5. Work Smarter

8.4.5.1. Thinking More

8.4.5.2. Get More Done

8.4.5.2.1. Less Work

8.4.6. Provided Masterplan

8.4.6.1. Staff

8.4.6.1.1. Quick Decisions

8.5. Twenty Thousand Decisions

8.5.1. Overbearing

8.5.1.1. Everything

8.5.2. Micromanagement

8.5.2.1. Overspend

8.5.3. Failure

8.5.3.1. Prioritize

8.5.3.2. Focus

8.5.3.3. Vision

8.5.3.4. Evaluate Ideas

8.5.4. Company Architect

8.6. Product

8.6.1. Engineers

8.6.1.1. Love

8.6.1.2. Noble Goals

8.6.1.3. Mission

8.6.1.4. Avie Tevanian

8.6.1.5. Engineers Ruled

8.6.2. Goals

8.6.2.1. Sell

8.6.2.1.1. Wall Street

8.6.2.1.2. Main Street

8.6.2.1.3. University

8.6.2.1.4. Corporate Networks

8.6.3. Announcements

8.6.3.1. Salesmanship

8.6.3.2. Galvanize

8.6.3.2.1. Energize

8.6.3.3. Months of Preparation