BRANDING
by Sheonagh Gall
1. summary
1.1. logos, slogans & brand names
1.1.1. advertising
1.1.2. identity
1.2. multiple types of branding
1.2.1. human branding
1.2.1.1. slaves
1.2.1.2. criminals
1.2.2. branding of goods/materials
2. history
2.1. 'brand' comes from the Norse/ Germanic root meaning 'burn'
2.2. oldest brands
2.2.1. New node
2.3. how long did branding begin
2.4. what types of branding were used throughout history
3. design
3.1. logo/typeface/colours
3.1.1. how colours and their combinations make people feel
3.1.2. cultural associations with colours
3.1.3. the right or wrong combination can make a huge difference to the legibility of signs
3.2. emotional branding
3.2.1. exploitation of consumers desires
3.2.2. signs - subconcious
3.3. an idea/design becomes a brand
3.3.1. connect with subconcious needs
3.4. identity
3.4.1. trustworthy/loyal
3.4.2. qualities and characteristics people associate with particular brands
3.4.3. products or services
3.4.4. product is the brand