Real Estate Marketing Asset Protocol
by Josh Schoenly
1. "BUILD"
1.1. Kaizen
1.2. Your Lead Capture Traps
1.3. Your "Awesome" Real Estate Website
1.4. Text Msg Codes
2. "DRIVE"
2.1. Craigslist
2.2. Social Media
2.2.1. Facebook
2.2.2. Twitter
2.2.3. LinkedIn
2.3. PPC
2.3.1. Google
2.3.2. Facebook
2.3.3. Yahoo & Bing
2.4. Fusion Marketing
2.4.1. Postcards
2.4.2. Signs
2.4.3. Flyers
2.4.4. Business Cards
2.5. SEO
3. "INCUBATE"
3.1. Content, Content, Content!
3.1.1. Blog Posts
3.1.2. Videos
3.1.3. Consistency is the key
3.2. No CRM
4. "SERVICE"
5. NICHEFUL THINKING
5.1. Who makes more? General Practitioner or Cosmetic Surgeon?
5.2. Niche Ideas
5.2.1. New Homes
5.2.2. Foreclosures
5.2.3. Lease Options
5.2.4. Investors
5.2.5. Multifamily properties
5.2.6. Eco Friendly Homes
5.2.7. Tax Deferred Exchanges
5.2.8. College Housing