University Student Cellphone Trend (in terms of mobile phone promo usage)

1. Variables to be studied

1.1. Is the student using a prepaid or a post-paid form of sim card?

1.1.1. If Post-paid, what kind of plan does the student have?

1.1.2. If Prepaid, how much does the student spend monthly on load?

1.2. How many cellphones does the student own?

1.2.1. 1

1.2.2. more than one

1.2.2.1. Why more than one?

1.2.2.2. How each cellphone is used

1.2.2.2.1. Separation of contacts for each phone

1.2.2.2.2. Promos that are being used for a particular cellphone

1.3. UST or UA&P Student (for trend comparison)

1.4. What kind of promos does the student use in terms of texting and calling?

1.4.1. Call Promos

1.4.1.1. Sun Cellular

1.4.1.2. Smart

1.4.1.3. Globe

1.4.2. SMS Promos

1.4.2.1. Sun Cellular

1.4.2.2. Smart

1.4.2.3. Globe

1.5. Student demographics

1.5.1. Age

1.5.2. Weekly Allowance

1.6. Student Psychographics

1.6.1. Social Status

1.6.2. Life Style

2. Approaches

2.1. Quantitative

2.1.1. Surveys (about 100 samples for each University)

2.2. Qualitative

2.2.1. Focus Group Discussions to answer the why and the how of University cellphone trends

2.2.2. Interview Executives from the top Mobile Companies

3. Significance

3.1. To give mobile phone industries more information about one of their target markets (University students)

3.2. It is very interesting to find out what is the common trend for these kinds of promos for the University students

3.3. To know which service provider gives out the better promos in terms of call and SMS messaging

3.3.1. To know which promos the students avail of more