Employee Benefit Services - 60 DAP
by Mario Ochoa
1. PR Goals
1.1. A. Enhance brand
1.1.1. logo
1.1.2. website
1.1.3. company language
1.2. B. Increase consumer awareness
1.2.1. Social Media Launch
1.2.1.1. Facebook
1.2.1.2. Linked In
1.2.1.3. Twitter
1.2.2. Advertising
1.2.3. Outreach
1.3. C. Increase media awareness
1.3.1. Desksides
1.3.2. Media Kit
1.3.3. Content submissions
1.4. D. Increase leads
2. Target Audiences
2.1. B. HR professionals
2.2. B. C-level execs
2.3. B. Small Business Owners (20-200 employees)
2.4. B. Mid-size business owners (200+ employees)
2.5. C. Media
2.5.1. Local
2.5.1.1. Health in the workplace
2.5.1.2. Health legislation
2.5.2. Trade
2.5.2.1. Benefits
2.5.2.2. Insurance
2.5.2.3. HR
3. Tactics
3.1. B. Social media
3.1.1. Facebook
3.1.1.1. Connections
3.1.1.2. Interactions
3.1.1.3. Info and news
3.1.1.4. Personality
3.1.1.5. Vlogs
3.1.2. LinkedIn
3.1.2.1. Connections
3.1.2.2. Engagement
3.1.3. Twitter (Pending)
3.2. B.Advertising
3.2.1. Facebook
3.2.1.1. Call to action
3.2.2. Print
3.2.3. Radio
3.3. C. Media Relations
3.3.1. PR Calendar
3.3.2. Editorial calendar
3.3.3. Media Kit (after web launch)
3.4. D.Outreach
3.4.1. Speaking engagements
3.4.2. Sponsorships