PR 2.0

1. Conversational marketing

1.1. Blog monitoring

1.2. Forum engagement

1.3. IdeaStorm-like sites

2. CGM

2.1. Video contests

2.2. Ad remixes

2.3. Home-made ads

3. Community marketing

3.1. Sponsoring independent communities

3.2. Branded communities

3.3. Social networks

3.3.1. Company profiles

3.3.2. Branded groups

3.3.3. Targeted advertising

3.3.4. Widgets

4. Guerilla marketing

4.1. Astroturfing

4.2. Viral marketing

4.3. Ambient marketing

5. Blogs

5.1. Product blog

5.2. Evangelist blog

5.3. TA lifestyle blog

5.4. Launch/Buzzblog

5.5. Company videoblog

5.6. Microblog

5.7. Podcasting

5.8. Bloggers as journalists

6. Media Relations Management 2.0

6.1. Social Media Release

6.2. Tag-based media database

6.3. New channels

6.3.1. Flickr

6.3.2. YouTube

6.3.3. etc.

6.4. Corporate media wiki

7. Games

7.1. Virtual worlds

7.1.1. Second Life

7.1.2. Google Lively

7.1.3. etc.

7.2. Games advertising

7.2.1. Traditional games

7.2.2. MMORPGs

7.2.3. Mini-clips

8. WOM

8.1. Opinion panels

8.2. Advocate mapping