1. Contacts
1.1. Professor: Lorenzo Cantoni
1.2. Assistant: Marco Faré
1.3. Students assistants: Zhang Zhang & Luca Preto
2. Bibliography
2.1. L. Cantoni & Stefano Tardini, Internet, Routledge, London, (paragraph 2.3; chapters 4 and 5)
2.2. L. Cantoni, M. Faré, D. Bolchini, A. Inversini, F. Giulieri, European Cities and Web Tourism Communication: An Indicators-based pilot study, in Proceedings of the Travel Distribution Summit, Europe, Research Conference, Axon Imprint, London 2007, pp. 45-54 (handed out)
2.3. L. Triacca, A. Inversini, D. Bolchini, Evaluating Web Usability with MiLE+ , in Proc. Web Site Evolution Workshop 2005 (WSE 2005), Budapest, September 2005.
2.4. Gretzel, U., Fesenmaier, D.R., O’LearyJ.T. The Trasformation of consumer behaviour. In Buhalis, D. and Costa, C. 2006. Tourism business frontiers. Elsevier Butterworth-Heinemann, pp 7-18 (handed out)
2.5. Lecture notes (online) + other distributed materials
2.6. http://newmine.blogspot.com (Lorenzo Cantoni’s blog, all items tagged <eTourism> in 2008 up to end of the semester)
2.6.1. iPhone 2.2 Launches, Adds Podcast Downloader and Street View
2.6.2. Virgin Atlantic sacks cabin crew for comments on Facebook
2.6.3. fields suppport modules
2.6.4. Travel Trends: How Consumer Search Behavior is Changing (download here)
2.6.5. UNCTAD e-Tourism Initiative
2.6.6. 66% of American users believe that...
3. course board
3.1. Practical Information
3.1.1. Content of the course
3.1.1.1. Web Communication Model
3.1.1.2. Observing websites communication: Contents & Services
3.1.1.3. User requirements
3.1.1.4. Users: usability
3.1.1.5. Users: promotion
3.1.1.6. Users: usages analysis
3.1.1.7. Web 2.0
3.1.2. Evaluation of the course
3.1.2.1. Exam
3.1.2.2. Collaborative project
3.2. Report template
4. Project presentations (10.12.2008)
4.1. BiTi-1
4.2. BiTi-2
4.3. Dante-1
4.4. Dante-2
4.5. Dante-3
4.6. LEARN
4.7. Cities
5. Mind map by: Luisi, Siric, Martinez, Battaini and Luatti
5.1. Analysis Report of group projects
5.1.1. Common parts
5.1.1.1. Table of content
5.1.1.2. Executive summary
5.1.1.3. Goals
5.1.1.4. Knowladge base
5.1.1.5. Methodology
5.1.2. Specific parts for groups
5.1.2.1. Dante 1 & 2, Cities
5.1.2.2. Dante 3
5.1.2.3. Learn
5.1.2.4. BiTi 1 & 2
5.2. Strategies of internet search engines
5.2.1. Spidering
5.2.1.1. Automatic submissions
5.2.1.2. Money
5.2.2. Indexing
5.2.2.1. Link popluraty
5.2.2.2. Click popularity
5.2.2.3. Money
5.2.2.4. Example of Indexing
5.2.2.4.1. Google AdWords
5.3. Student's slides
6. mind map by Stefano & Marianna & Giacomo
6.1. WCM Pillars
6.1.1. Contents & Services
6.1.1.1. Quality Criteria
6.1.1.1.1. Contents
6.1.1.1.2. Services
6.1.2. Accessibility Tools
6.1.3. Publishers
6.1.4. Clients, Users
6.1.4.1. Who's the Public we are interested in?
6.1.4.2. Where do they usually navigate?
6.1.4.3. How can we convince them to move to our Website?
6.1.4.3.1. Direct Access to our Website: Link & Backlink
6.1.4.4. Where to publish backlinks?
6.1.4.4.1. Portals
6.1.4.4.2. Magazines
6.1.4.4.3. Official Websites
6.1.4.4.4. Other Websites
6.2. Students' slides
7. Executive summary
7.1. short
7.2. relevant
7.3. contain main results
7.4. possibility of practical use
8. 03.12.2008
9. 17.09.2008
9.1. mind map by Sara & Florie & Maria
9.1.1. Goals of the course
9.1.1.1. New Technologies used in a Tourism Experience
9.1.1.1.1. 3 Steps
9.1.2. Students' slides
10. 24.09.2008
10.1. mind map by Stefania & Barbara & Laura
10.1.1. The Website Communication Model
10.1.1.1. The Web & hotel booking
10.1.1.1.1. >50% bookings affected by the Web
10.1.1.2. The WCM
10.1.1.2.1. 4 Pillars
10.1.1.2.2. 5th element
10.1.2. Students' slides
11. 01.10.2008
12. 08.10.2008
12.1. mind map by Maya, Alberto & Aida
12.1.1. Online Ads and Manifestations: Banners (different types)
12.1.1.1. Effectiveness
12.1.1.1.1. Audience
12.1.1.1.2. Time duration
12.1.1.1.3. Creativity
12.1.2. Search engines
12.1.2.1. Definition
12.1.2.1.1. Technical bridges
12.1.2.1.2. Link machines
12.1.2.2. How they work?
12.1.2.2.1. Respecting 2 rules
12.1.2.2.2. Positioning
12.1.3. Student slides
13. 22.10.2008
13.1. mind map by Berton, Moreni, Garnero
13.1.1. Search engine
13.1.1.1. Two problems
13.1.1.1.1. Kind of documents
13.1.1.1.2. Keywords
13.1.1.2. Search Process
13.1.1.2.1. Spidering
13.1.1.2.2. Indexing
13.1.1.2.3. Answering
13.1.1.3. Ranking Algorithm
13.1.1.3.1. Intrisic data
13.1.1.3.2. Extrinsic data
13.2. Student's slides
14. 05.11.2008
15. 12.11.2008
15.1. Mind map by Abdul Aziz,Brenna,Yawen,Brack, Tretyakevich, Stefania
15.1.1. Google advertising campaign
15.1.1.1. name of campaign
15.1.1.2. budget
15.1.1.3. targeting
15.1.1.4. key words
15.1.1.5. current beat CPC
15.1.1.6. clicks
15.1.1.7. impressions
15.1.1.8. CTR, if CTR is <1%
15.1.1.8.1. stop campaign
15.1.1.8.2. lower position
15.1.1.8.3. ask more money
15.1.1.9. average CPC
15.1.1.10. cost
15.1.1.11. average position
15.1.2. Aims of search engines
15.1.2.1. provide relevant results
15.1.2.2. earn money
15.1.3. Geographic Information System
15.1.3.1. Google maps
15.1.3.2. Mappy
15.1.3.3. Michelin, etc.
15.1.4. Wayback machine
15.1.5. Students' slides
16. 19.11.2008
16.1. mind map by Papadopoulos, Savarise, Ciannamea, Petruchik, Kaufmann
16.1.1. Personalization
16.1.1.1. Collecting information about users
16.1.1.1.1. Webserver
16.1.1.1.2. Software analyser
16.1.2. Student's slides