1. STEP 3: MARKETING
1.1. SEO
1.1.1. SEO PACKAGES (SEE PRICING SHEET
1.1.2. MUST KEEP LISTING SITES UPDATED!
1.1.2.1. CtA encouraging visitors to add reviews
1.1.3. Website
1.1.4. SOCIAL MEDIA
1.1.4.1. PROMOTE #S
1.1.4.2. QUARTERLY CONTESTS (RUN BY INFLUENCERS)
1.1.4.3. CONTENT CREATION (DETAILS AFTER BRANDING IS SOLIDIFIED)
1.1.4.4. SM PLAN/ SCHEDULE CREATED IN ADVANCE- REGULAR POSTING IS A MUST
1.1.4.5. Keep Customers Engaged by creating contests
1.1.4.6. Use social media for expanded customer profiling
1.1.5. PPC and Ads management
1.2. EVENTS
1.2.1. COVE EVENTS
1.2.1.1. LIVE MUSIC
1.2.1.2. CULINARY
1.2.1.3. THEMED EVENTS
1.2.1.4. "INFLUENCER" EVENTS
1.2.1.4.1. MOM BLOGGER/ CULINARY BLOGGER EVENTS
1.2.1.4.2. MUSIC INFLUENCERS
1.2.2. MEETUP GROUP EVENTS
1.2.2.1. STRATEGIES FOR ENGAGEMENT
1.2.2.2. TRADE USE OF SPACE FOR #TAGGING/ POSTING, ETC.
1.2.2.3. Trade use of space for email list building
1.2.2.4. Record/Edit/Publish videos of meetup presentations
1.2.3. PARTIES
1.2.3.1. TESTIMONIALS
1.2.3.2. FOLLOW-UP FEEDBACK SURVEYS
1.3. EMAIL CAMPAIGNS
1.3.1. UPLOAD MUSIC AND EVENT FLYERS TO WEBSITE, COMPILE INTO WEEKLY NEWSLETTERS AND LINK BACK TO WEBSITE
1.4. CURRENT CLIENTS
1.4.1. TOAST FUCNTIONALITY
1.4.2. NET PROMOTER SCORES
1.5. PROSPECTIVE CLIENTS
1.6. PR
1.6.1. SPONSORED POSTS
1.6.1.1. 20 SOMETHING SA
1.6.1.2. PURO PINCHE
1.6.1.3. MOM BLOGGERS
1.6.1.4. PERIODIC SM CONTESTS
1.6.2. DEVELOP LIST OF NEWS BLOGS, MAGAZINES, ETC. TO REACH OUT TO
1.7. WEBSITE UPDATE
1.8. SOCIAL MEDIA
2. STEP 4: FOLLOW-UP WORKSHOPS
2.1. LEADERSHIP DEVELOPMENT WORKSHOPS FOR MANAGERS
2.1.1. CONTINUED STRENGTHS-TRAINING
2.1.2. QUARTERLY CULTURE STRATEGY UPDATES
2.1.3. REITERATION OF 4 AGREEMENTS AND HOW THEY RELATE TO BUSINESS
2.2. DEVELOP CULTURE-TRAINING WORKSHOPS FOR NEW HIRES
2.2.1. SALES AS SERVICE
3. STEP 1: BRANDING
3.1. Discovery
3.1.1. 1. Meet with Owner to discuss goals
3.1.2. 2. Have Owner Fill Out Branding/ Design Questionnaire
3.1.3. 3. Run diagnostics on current state of online presence, employee understanding of brand, etc.
3.1.4. 4. Assess Competition Brand Deployment & Online Presence
3.1.5. 5. Assess Current Sales and Marketing Material- Verbiage, Logo, Graphic Design (overall branding)
3.1.6. 6. Primary and Secondary Market Research (if applicable)
3.2. Branding Brainstorm
3.2.1. Story Brand "Hero's Journey"
3.2.2. Complete Branding Worksheets
3.2.3. Verbiage
3.2.3.1. Mission/ Vision
3.2.3.2. "Long Latin"
3.2.3.2.1. Elevator Pitch
3.2.3.2.2. 2-3 Microscript Options
3.3. Market Research
3.3.1. Business Model Evaluation
3.3.1.1. Pros of current business model
3.3.1.2. Pros of the 4 agreements balanced plan
3.3.2. Background evaluation
3.3.3. Ideal Customer Profiling
3.3.4. Customer relation strategy
3.3.5. Long term Roadmap
3.3.6. Market assessment report
4. STEP 2: CULTURE DESIGN
4.1. PHASE 1: Discovery
4.1.1. Meet With Owner to determine goals, areas to be addressed, etc.
4.1.2. Stakeholder Interviews
4.1.2.1. Managers
4.1.2.2. Front-line employees
4.1.2.3. Customer Surveys
4.1.3. Presentation of Project phases and Timeline
4.2. PHASE 2: Management Strengths Assessments
4.2.1. 1. Strengths Assessments & Motivation Surveys
4.2.2. 2. Compilation of Scores & Analysis of Strengths Balance
4.3. PHASE 3: Develop Structure and Implementation Schedule
4.3.1. Regularly Scheduled Meetings with Culture Committee
4.3.1.1. Employee Retention
4.3.1.2. Mandatory Culture elements
4.3.1.2.1. Learning
4.3.1.2.2. Enjoyment
4.3.1.2.3. Purpose
4.3.1.2.4. Caring
4.3.1.2.5. Order
4.3.1.2.6. Safety
4.3.1.2.7. Results
4.3.1.2.8. Authority
4.3.2. Schedule of Implementation
4.3.3. Structure and Schedule of Ongoing Training and Workshops
4.3.4. HR Documents and SOPs