Fontes de Evidencias

1. Notícias

1.1. Rua Cloverfield, 10 (2016), IMDB https://www.imdb.com/title/tt1179933/

1.2. Cloverfield: Monstro (2008), IMDB https://www.imdb.com/title/tt1060277/?ref_=tt_sims_tt

1.3. Has 10 Cloverfield Lane broken the movie trailer template?, The Guardian https://www.theguardian.com/film/filmblog/2016/mar/15/why-10-cloverfield-lanes-success-proves-the-enduring-power-of-surprise

1.4. 10 Years Later: How Cloverfield Completely Changed The Way Movies Could Be Marketed , Cinema Blend https://www.cinemablend.com/news/2285341/10-years-later-how-cloverfield-completely-changed-the-way-movies-could-be-marketed

1.5. Remembering Cloverfield’s bizarre, groundbreaking viral marketing campaign, Little White Lies https://lwlies.com/articles/cloverfield-viral-marketing-campaign

1.6. Crítica | The Cloverfield Paradox: o marketing é alma do negócio, Cosmonerd https://cosmonerd.com.br/filmes/critica/critica-the-cloverfield-paradox-o-marketing-e-alma-do-negocio/

1.7. Exclusive: J.J. Abrams talks 10 Cloverfield Lane, Empire https://www.empireonline.com/movies/features/jj-abrams-talks-10-cloverfield-lane-secrets/

1.8. Saw V Telemarketing Campaing Shut Down, blogTO https://www.blogto.com/tech/2008/10/saw_v_telemarketing_campaign_shut_down/

1.9. Cloverfield - Monstro | Crítica, Omelete https://www.omelete.com.br/filmes/criticas/cloverfield-monstro

2. Artigos Científicos

2.1. WEINBERG, Bruce. Estrategia em Midias Sociais. Harvard Business Review Brasil, [s. l.], 2011.

2.2. O USO DA TRIANGULAÇÃO NA PESQUISA CIENTÍFICA BRASILEIRA EM ADMINISTRAÇÃO https://raep.emnuvens.com.br/raep/article/view/238&gt

2.3. Saw V, Box Office Mojo https://www.boxofficemojo.com/movies/?id=saw5.htm

2.4. ALLEN, Katherine. Rethinking viral marketing: exploring the relationship between past and present film marketing. 2012. Tese de Doutorado. Carleton University.

2.5. FURHT, Borko (Ed.). Handbook of augmented reality. Springer Science & Business Media, 2011.

2.6. FAIRBANK, Victoria. A study into the effectiveness of viral marketing over the internet. Retrieved April, v. 6, p. 2013, 2008.

2.7. BULEARCA, Marius; TAMARJAN, Daniel. Augmented reality: A sustainable marketing tool. Global business and management research: An international journal, v. 2, n. 2, p. 237-252, 2010.

2.8. Cloverfield, Box Office Mojo https://www.boxofficemojo.com/movies/?id=cloverfield.htm

2.9. Quarantine, Box Office Mojo https://www.boxofficemojo.com/movies/?id=quarantine.htm

3. Vídeos

3.1. A caixa misteriosa, TED https://www.ted.com/talks/j_j_abrams_mystery_box?language=pt

3.2. Youtube

3.2.1. Matt Reeves on Cloverfield | Empire Magazine https://www.youtube.com/watch?v=SRHrvF0QqIA&gt=

3.2.2. J.J. Abrams on Cloverfield https://www.youtube.com/watch?v=yc99ppTHgUw&gt=

3.2.3. The Cloverfield UNIVERSE! (Theory) - Inside A Mind https://www.youtube.com/watch?v=IV4_IouOI5k

3.2.4. JJ Abrams Discusses the 'Cloverfield' Franchise [07-15-2017] https://www.youtube.com/watch?v=rdAyz3jtB50&gt=