1. Product
1.1. User Experience
1.1.1. UX Research
1.1.2. Wireframing
1.1.2.1. Felipe
1.1.3. Usability
1.1.4. In app content strategy
1.1.4.1. Felipe
1.2. User Interface
1.2.1. Interaction Design
1.2.2. Visual Design
1.2.3. Information Architecture
1.2.4. Prototype
1.2.5. Anton/Marina (Selecto)
1.3. Product Development
1.3.1. Yuriy
1.4. Product Growth
1.4.1. Felipe
1.5. Product Strategy
1.5.1. Felipe and Yuriy
2. Customer Success
2.1. Customer Support
2.1.1. Customer trello board
2.1.2. email support
2.1.3. fb/ig inbox
2.1.4. Larissa
2.2. Community Management
2.2.1. REengagement ig/fb post
2.2.2. FB group
2.2.3. whatsapp group
2.2.4. Larissa
3. Book Production
3.1. Book Curation (which books?)
3.1.1. National Books
3.1.2. International Books
3.1.3. Curated Lists
3.1.4. Renata/Larrisa/Felipe
3.2. Book Production
3.2.1. National Books
3.2.1.1. Summary
3.2.1.2. Proofreading
3.2.1.3. Studio
3.2.1.4. Audio Check
3.2.2. International Books
3.2.2.1. Summary
3.2.2.2. Translation
3.2.2.3. Proofreading
3.2.2.4. Studio
3.2.2.5. Audio Check
3.3. Books QA
3.3.1. Claudia/Alessandra
3.4. Release Books (Upload into app)
3.4.1. Guilherme
4. Marketing
4.1. Paid Media
4.1.1. SEM
4.1.1.1. Felipe/Renata
4.1.2. FB/IG Ads
4.1.2.1. Felipe/Renata
4.1.3. Taboola
4.1.4. Twitter ads
4.2. Content
4.2.1. Copywriting
4.2.1.1. Larissa
4.2.1.2. Renata
4.2.2. Social Media Images
4.2.2.1. Adri/André
4.2.3. Social Media Videos
4.2.3.1. Viral Content
4.2.4. Email layout
4.2.4.1. Adri
4.3. Automation/CRM
4.3.1. Active Campaign OWNER
4.3.1.1. Renata
4.3.2. Push Notification/In app msg
4.3.2.1. Larissa
4.3.3. Writer
4.3.3.1. Larissa
4.4. SEO
4.4.1. Book title SEO
4.4.1.1. Value Proposition Editorial
4.4.1.1.1. Felipe/Renata
4.4.1.2. Consultant
4.4.2. Purpose/Business SEO
4.5. Blog/Content Marketing (Install Generation)
4.5.1. Felipe/Renata
4.6. ASO
4.6.1. Keywords (app searches)
4.6.1.1. Felipe
4.6.2. App Store categories
4.6.2.1. Felipe
4.7. Influencer Project
4.7.1. Lisa
4.8. Social Media Marketing
4.8.1. Organic Editorial
4.8.1.1. Andre/Adri
4.8.2. Promotional Editorial
4.8.2.1. Larissa/Renata
4.8.3. Product Editorial
4.8.3.1. Felipe
4.8.4. Facebook, Instagram, Linkedin, Pinterest e medium
4.9. Referral Marketing
4.9.1. Felipe
4.9.2. Member get member
4.10. Assessoria de imprensa
4.10.1. Renata
5. Legal/Finance
5.1. Finance Controller
5.1.1. Lena
5.2. Legal Manager
6. Business Development
6.1. Partnerships
6.1.1. Felipe
6.2. Support to fundraising
6.3. Networking
7. Branding
7.1. Brand Persona
7.1.1. Andre
7.2. Manual da Marca
7.2.1. Andre
7.3. Posicionamento
7.3.1. Felipe
8. Data
8.1. Reports
8.1.1. Growth metrics
8.1.1.1. Product Metrics
8.1.2. Felipe
8.2. Data Events
8.2.1. Felipe