1. For More Information
2. Copyright 2012 CFE Systems, LLC. You may embed this mindmap on your website or share with your friends. Duplicating, claiming ownership or generating derivative works is prohibited. Credit to Mobile Expert Dan Hollings ([email protected]) for original mindmap concept.
3. OFFLINE CHANNEL
3.1. Advertisement/PR
3.1.1. Billboards
3.1.2. Bus/Taxi
3.1.3. Magazines
3.1.4. Newsletters
3.1.5. Newspapers
3.1.6. Pre-roll/In film Cinema
3.1.7. Press Kit
3.1.8. Press Releases
3.1.9. Radio
3.1.10. Restroom Ads
3.1.11. Sponsorship
3.1.12. TV
3.1.13. Trade Directories
3.1.14. Yellow pages
3.1.15. ~other
3.2. Books
3.2.1. Chapters
3.2.2. Cover
3.2.3. Distribution
3.2.4. Inserts
3.2.5. Pages
3.2.6. ~other
3.3. Business Print Materials
3.3.1. Branded Items
3.3.2. Brochures
3.3.3. Business Cards
3.3.4. Catalogs
3.3.5. Consumer Guides
3.3.6. Door hangers
3.3.7. Flyers
3.3.8. Gift Cards
3.3.9. Letterhead
3.3.10. Menus
3.3.11. Printed Materials
3.3.12. Stickers
3.3.13. ~Other
3.4. Check Out
3.4.1. Bags/Carry-out/Packaging
3.4.2. Coupons
3.4.3. Receipts
3.4.4. What you say
3.4.5. ~other
3.5. Customer Interaction: Your Staff / Salesforce / Yourself
3.5.1. Education
3.5.2. Learn Technology
3.5.3. What you say
3.5.4. ~other
3.6. Direct Mail
3.6.1. Post cards
3.6.2. Promotional Gifts
3.6.3. Sales letters
3.6.4. ~other
3.7. Distribution Channels
3.7.1. Exporters
3.7.2. Retailers
3.7.3. Wholesalers
3.7.4. ~other
3.8. Electronic Display
3.8.1. Electronic signs
3.8.2. In-store TV & Flat-screens
3.8.3. Wiffiti Screens
3.8.4. ~other
3.9. Fulfillment
3.9.1. Inserts
3.9.2. Packaging
3.9.3. Stickers
3.9.4. ~other
3.10. Live Phone (Inbound, Outbound)
3.10.1. Educate staff
3.10.2. Learn Technology
3.10.3. Script/Verbiage
3.10.4. ~Other
3.11. Live Seminars/Trade Shows/ Events/Speaking Engagements
3.11.1. What you say
3.11.2. What you show
3.11.3. Who you meet
3.11.4. ~other
3.12. Offline Engagement
3.12.1. Contests
3.12.2. Polls
3.12.3. Surveys
3.12.4. ~other
3.13. Offline Guerilla Marketing Promotions
3.13.1. Creative offline strategies
3.13.2. Enter Competitions
3.13.3. Make News
3.13.4. Publicity Stunts
3.13.5. ~other
3.14. Offline List Building
3.14.1. List rentals
3.14.2. Fishbowl Card Collection
3.14.3. Contest Boxes
3.14.4. Demographic Segmentation
3.14.5. ~other
3.15. Offline Partnerships
3.15.1. Collaborative promotions
3.15.2. JVs
3.15.3. Referrals
3.15.4. Shared newsletters
3.15.5. ~other
3.16. Recorded Phone (Toll-free or local)
3.16.1. Answer Machine Messages
3.16.2. Corporate/Direct Sales Leaders
3.16.3. Free Recorded Messages
3.16.4. Mid-sized Biz / Virtual Phone System
3.16.5. On-hold Messages
3.16.6. ~Other
3.17. Signage
3.17.1. Display signs
3.17.2. Store signs
3.17.3. Vehicle lettering & stickers
3.17.4. Walking Sandwich Boards
3.17.5. Yard signs
3.17.6. ~other
3.18. Word-Of-Mouth
3.18.1. Ask for Reviews & Testimonials
3.18.2. Ask for referrals
3.18.3. Be awesome/ Be remarkable
3.18.4. Create Something People Talk About
3.18.5. ~other
4. MOBILE CHANNEL
4.1. Mobile APPs
4.1.1. Android
4.1.2. Blackberry
4.1.3. iPhone/iPod
4.1.4. iPad
4.1.5. Google Mobile Apps
4.1.6. ~other
4.2. Mobile Ads
4.2.1. Admob
4.2.2. iAds
4.2.3. ~other
4.3. Mobile Camera Phone Scanning
4.3.1. 2-D Barcode
4.3.2. Mobile Image Recognition
4.3.3. ~other
4.4. Mobile Customer Support
4.4.1. ZenDesk (Mobile)
4.4.2. ~other
4.5. Mobile Demographic Target Markets
4.5.1. College Students
4.5.2. Gen Y/Millennial (Under 30)
4.5.3. Travelers
4.5.4. Latinos
4.5.5. Active Women
4.5.6. Small Business Owners
4.5.7. Niche Markets
4.6. Mobile Incentives & Engagement
4.6.1. Mobile Polls
4.6.2. Mobile Surveys
4.6.3. Mobile Contests
4.6.4. Mobile Freebies
4.6.5. Mobile Downloads
4.6.6. Mobile Coupons
4.6.7. Mobile Games
4.6.8. ~other
4.7. Mobile List Building
4.7.1. Demographic Segmentation
4.7.2. Mobile Keywords
4.7.3. Opt-in Forms
4.7.4. Short Codes
4.7.5. ~other
4.8. Mobile Location-based Social Media
4.8.1. Foursquare
4.8.2. ~other
4.9. Mobile PR
4.10. Mobile Partnerships
4.10.1. Collaborative promotions
4.10.2. JVs
4.10.3. Shared Mobile opt-ins
4.10.4. Exchanging Mobile links
4.10.5. Mobile affiliate marketing
4.10.6. ~other
4.11. Mobile Presence & Profiles
4.11.1. Click-to-Call
4.11.2. Landing Pages
4.11.3. Mobile Blog
4.11.3.1. WordPress Plugins
4.11.3.1.1. Carrington
4.11.3.1.2. Wapple
4.11.3.1.3. ~other
4.11.3.2. ~other
4.11.4. Mobile Site
4.11.4.1. MobiSiteGalore
4.11.4.2. Wapple
4.11.4.3. ~other
4.11.5. Mobile Social Pages
4.11.6. Transition Pages
4.11.7. ~other
4.12. Mobile Search & SEO
4.12.1. Keyphrase Linking
4.12.2. Keywords and Phrases
4.12.2.1. Google Insights for Search
4.12.2.2. Google Keyword Tool
4.12.2.3. Keyword List Generator
4.12.2.4. Nichebot
4.12.3. Mobile Directories
4.12.4. Mobile Maps
4.12.5. Mobile Web
4.12.6. Mobile/Local Search
4.12.7. Niche Mobile Directories
4.12.8. Page "Descriptions"
4.12.9. Page "Titles"
4.12.10. ~other
4.13. Mobile Social Media
4.13.1. Mobile Twitter
4.13.2. Mobile Facebook
4.13.3. Mobile LinkedIn
4.13.4. ~other
4.14. Mobile Video
4.14.1. YouTube Mobile
4.14.2. Ustream Mobile
4.14.3. Qik
4.14.4. OVGuide
4.14.5. ~other
4.15. Mobile eBooks
4.15.1. Kindle
4.15.2. Kindle Publishing
4.15.3. Apple iPad
4.15.4. iPad Publishing
4.15.5. ~other
4.16. Proximity Marketing
4.16.1. In-store
4.16.2. Events
4.16.3. Portable
4.16.4. Vehicle
4.16.5. ~other
4.17. Ringtones
4.18. Text Message (SMS)
4.18.1. Contest/Text-to-Win
4.18.2. On-The-Fly/Reminders
4.18.3. Premium Messaging
4.18.4. Test for Info
4.18.5. Text Alerts
4.18.6. Text Autoresponder
4.18.7. Text Groups
4.18.8. Text Opt-in
4.18.9. Text Polling/Surveys
4.18.10. Text Series/Subscription
4.18.11. Text Voting
4.18.12. Text-to-Donate
4.18.13. Textimonials
4.18.14. VIP Text Clubs
4.18.15. Wiffiti Screens
4.18.16. ~other
4.19. Voice
4.19.1. Google Voice
4.19.2. New Call Solutions
4.19.3. Pre-Recorded Message Systems
4.19.3.1. Social Media
4.19.3.2. Corporate/Direct Sales Leaders
4.19.3.3. Mid-sized Biz / Virtual Phone System
4.19.4. Skype Mobile
4.19.5. Slydial
4.19.6. ~other
4.20. m-Commerce
4.20.1. Bango
4.20.2. GoMobile (Intuit)
4.20.3. Google Mobile Checkout
4.20.4. MobilCash
4.20.5. Obopay
4.20.6. Paypal Mobile
4.20.7. SquareUp
4.20.8. Swipely
4.20.9. ~other
5. ONLINE CHANNEL
5.1. Customer Support
5.1.1. Education
5.1.2. FAQs
5.1.3. Technology
5.1.4. Ticket System
5.1.4.1. ActiveCampaign
5.1.4.2. GetSatisfaction
5.1.4.3. Managed/Outsourced
5.1.4.4. ZenDesk
5.1.4.5. ~0ther
5.1.5. Verbiage
5.1.6. ~other
5.2. Downloads
5.2.1. Consumer Guides
5.2.2. MP3s
5.2.3. PDFs
5.2.4. White Papers
5.2.5. ~other
5.3. Email
5.3.1. Autoresponders
5.3.1.1. aWeber
5.3.1.2. iContact
5.3.1.3. ~other
5.3.2. Database mailings
5.3.3. JV mailings
5.3.4. Newsletters
5.3.5. Sigs/footers
5.3.6. ~other
5.4. Google
5.4.1. Business Profile
5.4.2. Goog-411
5.4.3. Google 2D Barcodes
5.4.4. Google Business Photos
5.4.5. Google Coupons
5.4.6. Google Favorite Places
5.4.7. Google Places
5.4.8. Google Tags
5.4.9. Personal Profile
5.4.10. ~more Google service
5.5. Instant Messenger
5.5.1. AIM
5.5.2. Google Chat
5.5.3. Live Help Chat
5.5.4. Skype
5.5.5. ~other
5.6. Online Engagement
5.6.1. Contest
5.6.2. Polls
5.6.3. Surveys
5.6.4. ~other
5.7. Online List Building
5.7.1. Opt-in Forms
5.7.1.1. Wufoo
5.7.1.2. aWeber
5.7.1.3. ~other
5.7.2. Demographic Segmentation
5.7.3. ~other
5.8. Online Marketplaces
5.8.1. Amazon Marketplace
5.8.2. CafePress
5.8.3. Craiglist
5.8.4. Google Base
5.8.5. Niche Marketplaces
5.8.6. Yahoo Shopping
5.8.7. eBay
5.8.8. ~other
5.9. Online Partnerships
5.9.1. JVs
5.9.2. Affiliate marketing
5.9.3. Exchanging links
5.9.4. Guest blog posts
5.9.5. Shared opt-ins
5.9.6. ~other
5.10. PC Presence & Profiles
5.10.1. Your Blogs
5.10.1.1. Blogger
5.10.1.2. Posterous
5.10.1.3. WordPress
5.10.1.4. ~other
5.10.2. Your Business Profiles
5.10.3. Your Pages
5.10.4. Your RSS Feeds
5.10.5. Your Sites
5.10.6. ~other
5.11. PR (Online)
5.11.1. Online Press Releases
5.11.1.1. Prweb
5.11.1.2. ~other
5.11.2. Press Kit
5.11.3. Reviews
5.11.4. ~other
5.12. Search & SEO
5.12.1. "Site Links"
5.12.2. Global Search
5.12.3. Keyphrase Linking
5.12.4. Keywords and Phrases
5.12.4.1. Google Insights for Search
5.12.4.2. Google Keyword Tool
5.12.4.3. Keyword List Generator
5.12.4.4. Nichebot
5.12.4.5. Wordtracker
5.12.4.6. ~other
5.12.5. Local Search
5.12.5.1. Bing Local
5.12.5.2. Google Local
5.12.5.3. MerchantCircle
5.12.5.4. Yahoo Local
5.12.5.5. Yelp
5.12.5.6. ~other
5.12.6. Maps/Directions
5.12.6.1. Google Maps
5.12.6.2. MapQuest
5.12.6.3. Yahoo Maps
5.12.6.4. Bing Maps
5.12.6.5. ~other
5.12.7. Niche Directories
5.12.8. Page "Descriptions"
5.12.9. Page "Titles"
5.12.10. Search Directories
5.12.10.1. DMOZ
5.12.10.2. Google Directory
5.12.10.3. Yahoo Directory
5.12.10.4. ~other
5.13. Social Bookmarking
5.13.1. Del.icio.us
5.13.2. Digg
5.13.3. Mixx
5.13.4. Reddit
5.13.5. StumbleUpon
5.13.6. Y!buzz
5.13.7. OnlyWire
5.13.8. ~other
5.14. Social Presence & Profiles
5.14.1. Facebook
5.14.2. Flickr
5.14.3. Foursquare
5.14.4. LinkedIn
5.14.5. MessageBoards & Forums
5.14.6. Niche Social Communities
5.14.6.1. Ning
5.14.6.2. ~other
5.14.7. Online Community Mindmap
5.14.8. Ping.fm
5.14.8.1. List of SM Sites
5.14.9. Tweetsets
5.14.9.1. Custom
5.14.9.2. Twyndication
5.14.10. Twitter
5.14.11. ~other
5.15. Videos / Audios / Slide Shows
5.15.1. Internet Radio
5.15.2. PodCasts
5.15.3. Slideshare
5.15.4. iTunes
5.15.5. Video Hosting
5.15.5.1. YouTube
5.15.5.2. ~others
5.15.6. ~other
5.16. Viral
5.16.1. Link Bait Content
5.16.2. Publicity Stunts
5.16.3. Refer-a-friend
5.16.4. ~other
5.17. Virtual Worlds
5.17.1. SecondLife
5.17.2. ~other
5.18. Web 2.0 Comments, Content & Interaction
5.18.1. Blog Comments
5.18.2. Ezine Articles
5.18.3. Q&A sites
5.18.4. Reviews
5.18.5. iReports (CNN)
5.18.6. Squidoo
5.18.7. Hubpages
5.18.8. Google Knol
5.18.9. ~other
5.18.9.1. Web 2 Award List
5.18.9.2. Web 2.0 Search
5.18.9.3. Web 2.0 Top 1000
5.19. Web "AFTER" effects
5.19.1. "Confirmation" emails
5.19.2. "Thank You" pages
5.19.3. "Up-sale" offers
5.19.4. "Thank You" Gifts
5.19.5. ~other
5.20. Web Ads
5.20.1. Banner Ads
5.20.2. Facebook Ads
5.20.3. In Game Ads
5.20.4. Pay-Per-Click
5.20.5. Popups & Popunders
5.20.6. Text ads
5.20.7. Video Ads
5.20.8. ~other
5.21. Webinars & Teleseminars
5.21.1. What you say
5.21.2. What you show
5.21.3. Who you meet
5.21.4. ~other
5.22. Widgets & Toolbars
5.22.1. Apple Widgets
5.22.2. Conduit
5.22.3. Google Gadgets
5.22.4. Widgetbox
5.22.5. Yahoo Widgets
5.22.6. ~other
5.23. eBooks
5.23.1. Chapters
5.23.2. Cover
5.23.3. Distribution
5.23.4. Links
5.23.5. Pages
5.23.6. Platforms
5.23.6.1. Kindle
5.23.6.2. Kindle Publishing
5.23.6.3. Apple iPad
5.23.6.4. iPad Publishing
5.23.6.5. Audio eBooks
5.23.6.6. ~other
5.23.7. ~other
5.24. eCommerce
5.24.1. Check out path
5.24.2. Coupons
5.24.3. Shopping Cart
5.24.4. ~other