Sekaran Chapter 11: Quantitive Data Analysis

1. Coding and Data Entry

1.1. Data Coding

1.1.1. Dummy Coding

1.1.2. Data Transformation

1.1.2.1. Logarithms

1.1.2.2. Reverse Scoring

1.1.2.3. Combining Data

1.2. Data Entry

1.3. Data Editing

1.3.1. Illogical Response

1.3.2. Inconsistent Response

1.3.3. Illegal Codes

1.3.4. Omissions

2. Getting a Feel for the Data

2.1. If all responses are very similar and there is little variation then it might be that the question was biased

2.2. Frequencies