1. Ripple Effect
1.1. The freestyle has infiltrated media in several other notable ways
1.1.1. Memes
1.1.1.1. Eminem's Anti-Trump Rap Video Is Your New Awkward Pause Meme
1.1.1.2. Eminem's Anti-Trump BET Freestyle
1.1.2. SNL
1.1.2.1. http://variety.com/2017/tv/news/saturday-night-live-snl-alec-baldwin-trump-eminem-puerto-rico-bob-corker-kellyanne-conway-pennywise-kate-mckinnon-1202589560/
1.1.3. Late Night Talk Shows
1.1.3.1. Late-Night Hosts Address Eminem's Freestyle Against Donald Trump | THR News
1.1.3.2. Trump Claps Back at Eminem's Freestyle, Amazon Trunk Delivery - Monologue
1.1.4. Reactions
1.1.4.1. Even celebrity reactions to the rap have gone viral, with this reaction compilation receiving over 2.5 million views.
1.1.4.1.1. Celebrities React To Eminem's Freestyle Going At Donald Trump At The BET Hip-Hop Awards
1.1.5. News Networks
1.1.5.1. Panel Discuss Eminem Unleashes on Trump in freestyle Rap Video. #Eminem #DonaldTrump #InsidePolitics
1.1.5.2. CNN Discusses Eminem's BET Awards Cypher Dissing Trump
1.1.6. Parodies
1.1.6.1. Taran Killam Does an Impression of Eminem's Trump Freestyle
1.1.6.2. TRUMP FREESTYLE REBUTTAL TO EMINEM
1.1.6.3. FAIL: Eminem Rips Donald Trump on BET (PARODY) | Louder With Crowder - YouTube
2. Background
2.1. On Tuesday, October 10th, 2017, BET broadcast a 4-1/2 minute freestyle by rapper Eminem during the BET Hip-Hop Music Awards.
2.2. The freestyle was a no holds barred verbal assault on President Trump.
2.3. The rap contains many relevant and topical references to current events - from natural disasters in Puerto Rico and the mass shooting in Las Vegas to NFL protests and violence in Charlottesville.
3. Virality
3.1. BET quickly announced that the video was "#1 on Trending"
3.1.1. Hip Hop Awards Cypher: You Ain't My President! Eminem's Cypher Serves Donald Trump With Some Severe Shade
3.2. A Follow up tweet by BET claimed that "EVERYBODY is talking about" the rap.
3.2.1. https://twitter.com/BET/status/917918947017666561?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.salon.com%2F2017%2F10%2F11%2Feminem-takes-on-trump-in-emotional-4-minute-long-freestyle%2F
3.3. News Coverage
3.3.1. The rap became a nearly ubiquitous headlining story across much of mainstream media
3.3.1.1. CNN: "Eminem Unleashes on Trump at BET Awards"
3.3.1.2. New York Times: "Eminem Lashes Out at Trump with Freestyle Rap Video"
3.3.1.3. The Atlantic: "Eminem Blasts Trump with Freestyle as Vulgar as the President"
3.3.1.4. BBC: "Eminem's Takedown of Donald Trump" The best lines in Eminem's Trump takedown
3.3.1.5. Rolling Stone: Watch Eminem Demolish Donald Trump in BET Awards Freestyle
3.3.1.6. Variety: Eminem Blasts Trump in Furious Freestyle
3.3.1.7. The Independent: Donald Trump Supporters Furious after Eminem Slams President
3.3.1.8. USA Today: Eminem's Anti-Trump Freestyle
3.4. Metrics
3.4.1. The BET Network's official video of the freestyle has 33.77 million views, 995,000 likes, 187,000 dislikes - significantly higher than the channel's 276,000 subscribers.
3.4.1.1. Eminem Rips Donald Trump In BET Hip Hop Awards Freestyle Cypher
3.4.2. According to Muckrack, this video has been shared by at least 50 journalists, who have a combined "reach" of 867,987 followers. The video's total shares are over 1.2 million.
3.4.2.1. Muck Rack | Who Shared "Eminem Rips Donald Trump In BET Hip Hop Awards Freestyle Cypher - YouTube" on social media?
3.4.3. But these are just from one version of the video, There are no shortage of unathorized Youtube versions being shared.
3.4.3.1. Eminem lambasts Donald Trump in freestyle rap
3.4.3.1.1. Muckrack pegs this video as being shared over 50,000 times, including by 3 journalists with a combined reach of almost 400,000 followers.
3.4.3.2. Eminem ''The Storm" Anti Donald Trump Freestyle (Lyrics Video) (2017 BET Cypher Hip-Hop Awards)
3.4.3.2.1. This version, from a channel with only 3,800 subscribers, has over 238,000 views, and has been shared by a journalist with a reach of 39,746 followers.
3.4.4. The freestyle also launched Eminem back into Billboard's "Social 50" list, making him the 3rd most powerful user of social media for the week ending 10/12/17.
3.4.4.1. Eminem's Trump Cypher Fuels Rapper's Return to Social 50 Chart