1. MEDIA THEN AND NOW
1.1. Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results.
1.2. PRE-INDUSTRIAL AGE
1.2.1. Pre-industrial society refers to social attributes and forms of political and cultural organization that were prevalent before the advent of the Industrial Revolution, which occurred from 1750 to 1850. Pre-industrial is a time before there were machines and tools to help perform tasks en masse.
1.3. INDUSTRIAL AGE
1.3.1. It is the period in the history that encompasses the changes in the economic and social organization that began around 1760 in Great Britain and later in other countries characterize chiefly by the replacement of hands tools with power-driven machines such as loom and steam engine, and by the concentration of industry by large establishments.
1.4. ELECTRONIC AGE
1.4.1. Is also characterized by the way humans consumed information in a rapidy developing pace, leading us towards what they call "information society". This was first evident upon the utilization of the telegraph. The development of fax machine and the cellphone also resulted in a faster way of transmitting messages, causing telegraph to eventually die.
1.5. DIGITAL AGE
1.6. It refers to our current age wherein information is still seen as a commodity yet its mode of recording, storage delivery and playback relies heavily on digital technology. Digital Technology encompasses the breaking down of information into the readable and easily transferable zero-one computer library.
1.7. INFORMATION AGE
1.7.1. The Information Age is a historic period beginning in the 20th century and characterized by the rapid shift from traditional industry that the Industrial Revolution brought through industrialization to an economy primarily based upon information technology.
2. AESTHETICS OF NEW MEDIA
2.1. DECONSTRUCTING NEW MEDIA
2.1.1. As we enter the 21st century, new media has become an integral part of our daily life. In order to participate responsibly in the 21 st century society, it is imperative that a person becomes new media "literate"
2.2. NEW MEDIA TECHNOLOGY: CONVERGENCE AND CHARACTERISTIC
2.2.1. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet. New Media Characteristics - New Media are digital, interactive, hyper-textual, networked, virtual and simulated. These are the six key characteristics which distinguish New Media from old media. New Media are Digital, interactive, hyper-textual, globally networked, virtual and sometimes based on simulation.
2.3. NEW MEDIA AS MULTIMEDIA
2.3.1. New media is considered to be the multimedia and digital form of communication happening via desktop and laptop computers, as well as phones, tablets and other devices. New media has introduced user interaction, rather than simply consuming media.
2.4. NEW MEDIA TRANSITIONS: FROM SYNERGY TO TRANSMEDIA
2.4.1. The concept of Synergy dictates that the conglomeration of media production and distribution makes it profitable to develop a single media franchise over many distinct types of media. By fitting similar content to various types of media, synergy creates a trans-media or multi-media experience which may reach a broader range of fans or further entrench existing fans with a more immersive storyworld.
3. AESTHETICS OF FILM AND TV
3.1. THE FILM FORM
3.1.1. Looking at the traditional way movies are made, a typical celluloid film strip actually has separate frames. Film usually comes in two formats: the short film whose total running time will not exceed one hour and Full length film that exceeds one hour and lasts up to two or three hours.
3.2. MODES OF FILM PRODUCTUION
3.2.1. Narrative is the fictional in nature meaning the characters and situations were made up by the film's script writer. Documentary the opposite of narrative fictional film, its difference lies mainly n the way it presents facts and shows real lives of people as the story unfolds. Animation perhaps the oldest form of film format. The moving image shot at a fraction a second appears as animated when projected in rapid succession. Praticaly, any non-moving things, object or even person could be animated or shot to later appear to move, as such is the nature of animation. Experimental usually strays away from the traditional narrative format or the typical documentary format. Sometimes, there are animated film styles used in experimental films but it is not the main factor of its aesthetics. However, the experimental filmmaker always has a specific philosophy in mind when conceptualizing and executing his or her experimental film.
3.2.2. Preproduction This is where all planning stages of a film are made before actually making the film. Production Stage This is the actual shooting of the film sometimes called the "principal photography phase" ( referring to the origins of film in photography ) Postproduction stage This is where everything will be put together: the image shot will be edited together; the music will be composed recorded and laid out with the edited images, and the special effects or other graphics requirements will be put in the film.
3.3. FILM FORMATS
3.4. FILM IMAGE COMPOSITION
3.4.1. Film communicates its messages by using similar clues and signposts like language. Elements are the following The relationship of objecy and people The play of light and dark The colors and their patterns The position of the camera and the angles used to frame the subjects
3.5. MOTION FRAMING CONCEPTS
3.5.1. Films are motion pictures, how moving elements interact in a given film frame may impact the meaining of the story.
3.6. THE TV BROADCASTS
3.6.1. TV production processes also use the same technology, especially in today's digital shooting style. The Tv and Film equipment used are similar with concepts applicable in film are also applicable in Tv.
4. UNDERSTANDING MEDIA
4.1. AESTHETICS OF THE IMAGE, TEXT AND AUDIO
4.1.1. PHOTOGRAPHY AND TIMELESS IMAGE CONCEPT
4.1.1.1. Photography, as originally defined, is the process of recording images through chemical reaction caused by light rays hitting a sensitized surface” referring to the celluloid film known before as the negative. This process of recording image happens when the image is captured or encoded as electronic signals, stored in the camera system’s memory storage unit, and later decoded as digital computer image files.
4.1.2. NEWSPAPER, TABLOID, BOOKS, COMICS, MAGAZINES, AND THE PUBLISHING INDUSTRY
4.1.2.1. Different kinds of books have their various formats structure of relaying information to the readers. From centuries ago to preen times where everything is digitalized, books still stand as one of premier avenues for people to be informed and entertained.
4.1.3. NEWSPAPERS AND JOURNALISM
4.1.3.1. - Newspaper is defined as “a regularly scheduled publication containing new, information and advertising, usually printed on relatively inexpensive, low-grade paper such as newsprint. -Journalism is defined as he collecting, writing, editing, and representing of news in newspapers, magazines, radio and television broadcasts, or he Internet”.
4.1.4. RADIO AND EVOKING IMAGINATION
4.1.4.1. Radio is the most popular form of mass media all over the world. For the message senders, it is powerful since the broadcasts could reach a wide array of areas, covering many households and reaching many individuals at a given time. For the message receivers, radio becomes an immediate source of news because information is always fresh and delivered fast.
4.1.5. FRAMING AND LISTENING
4.1.5.1. There is something about the human voice that evokes certain emotional responses in us, immediately, that we are moved or touched when we hear things that may affect us. In order to comprehend deeper meanings, we need to comprehend how each medium of information and communication dissemination works with the image and the written word. How the written word is given new meaning when it turns into spoken word
5. What is Media?
5.1. Media entails the technical and artistic creation and delivery information. - The dictionary defines " media " as "the means of communication as radio and television, newspaper and magazines, that reach or influence people widely".
5.2. What is Information?
5.2.1. Information is stimuli that has meaning in some context for its receiver. When information is entered into and stored in a computer, it is generally referred to as data. After processing (such as formatting and printing), output data can again be perceived as information.
5.3. What is Literacy?
5.3.1. Literacy is a process by which one expands one's knowledge of reading and writing in order to develop one's thinking and learning for the purpose of understanding oneself and the world.
5.4. What is Media and Information Literacy?
5.4.1. Media and Information Literacy (MIL), defined as the ability to access, analyze, and create media, is a prerequisite for citizens to realize their rights to freedom of information and expression.