1. Media Then and Now
1.1. Pre-Industrial Age
1.1.1. The use of Oral Communication, Drawings and Symbols.
1.2. Industrial Age
1.2.1. The use of Newspaper, Photography and telegraph.
1.3. Electronic Age
1.3.1. The use of Radio, Television , Cables , Satellite. The term "Mass Media" is born.
1.4. Digital Age
1.4.1. The use of Media Gadgets, Computers. The birth of the Internet and the term " Cyberspace".
1.5. Brief History of Philippine Media
1.5.1. Pre-Colonial Traces
1.5.1.1. The use of ancient alphabet called "alibata" and use if oral system.
1.5.2. The print industry and Filipino Freedom
1.5.2.1. The use of Books, Magazines, Newspaper at this Age.
1.5.3. The European Film Report
1.5.3.1. Film camera and projector invention was introduce at this time and the birth of Filipino Film Industry.
1.5.4. The Broadcast Industry
1.5.4.1. The introduction of the telegraph and telephone system brought The Broadcast Industry.
1.5.5. Local Online Media
1.5.5.1. This is the time The Philippines officially connected to the internet in 1994. and the use of Internet Cafe.
1.6. The State of Media Today
1.6.1. From Globalization to Glocalization
1.6.1.1. Also defines as "The process by which a company expands its operates internationally.
1.6.2. The Local Landscape
1.6.2.1. Filipino Media Industry are starting to establish office in other parts region in the country to expand it operation countrywide.
1.6.3. Media Ownership
1.6.3.1. Ownership of media is usually run as a business. it is own by a president of CEO to insure the operations runs smoothly.
1.6.4. Mainstream Media
1.6.4.1. This media involves Commercial type business, it focuses on giving information on the media.
1.6.5. Alternative and Independent Media
1.6.5.1. Alternative media only operates outside the mainstream media system, and sometimes artist also create work instead of making in the more popular mainstream producers.
1.6.6. Community Media
1.6.6.1. A media that is operated by a community, and only broadcast on its area.
1.6.6.2. Geographic Community
1.6.6.2.1. Pertains to the location- based media products produced for a local city, it produce and distribute works that is community-based effort.
1.6.6.3. Community of Identity
1.6.6.3.1. Introduces different alternative media with similar themes.
1.6.7. State-owned Media
2. What is Media
2.1. The Communication Process
2.1.1. The oldest and simplest model is "Shannon Weaver Model of communication". The SENDER(Who sends a msg) gives a MESSAGE(Information) using a CHANNEL(Spreading the msg) to the RECIEVER(who reads or listen).
2.2. The feedback Mechanisim
2.2.1. This shows if the Receiver agree or disagree with your Message or wants to give a suggestion about it.
2.3. Kind of media
2.3.1. Traditional Media
2.3.1.1. This Media covers the other kinds of Media that was invented prior to the invention of internet.
2.3.1.2. Broadcast Media
2.3.1.2.1. This type of media uses electronic media and technology to deliver the message or information. like radio or television.
2.3.1.3. Film or Cinema
2.3.1.3.1. Movies that carry audiovisual messages that re projected in big screens and digital recorded can now be reply by using DVD players.
2.3.2. New Media
2.3.2.1. New media was refer when computer technology became common around the world as well as mobile phones. New media gives newer way to create, processing and transmitting information similar to Traditional Media.
2.3.3. Social Media
2.3.3.1. This media is used to connect with other people around the world , To stay in touch with people with the same interest as you. Examples are Facebook, Instagram and Twitter.
2.4. The means to mass communication , to spread information or messages to people.
3. Understanding Media
3.1. Framing and Reading
3.1.1. To construct, compose or imagine something
3.2. Newspaper and Journalism
3.2.1. News mean "Information about the current events, timeline" Newspaper serve as a paper that contains information, event or advertising. Journalism refers as to collect, analyzing , processing and publishing news in magazines, newspaper or television. To create a story it needs facts and bias with no emotions attached.
3.3. Books , Comic, Magazines , and the Publishing Industry.
3.3.1. The use of Text Book to entertain or give information when moving pictures where not yet invented.
3.4. Photography and Timeless Image Concept
3.4.1. When photography was born, this was used to create memories and art. During the digital age, the photography are upgraded, now using a digital camera that can instantly capture a picture without any struggle at all, but the basic concept of photography still remains unchanged even to this day.
3.5. Framing and Listening
3.5.1. When moving pictures were not yet invented, people use radio to listen to news. The radio was so important because it was the only its the only source of information.
3.6. Radio and Evoking Imagination
3.6.1. Radio is considered the most popular form of mass media in the world, because in the past it was the only source of information ad news, and since that moving pictures weren't invented yet the people uses imagination on what the radio is trying to say.