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1. Marketing Strategies

1.1. Push Strategy

1.2. Pull Strategy

2. Marketing Includes

2.1. Pricing

2.2. Advertising

2.3. Distribution

2.4. Sales Promotion

2.5. Public Relations

2.6. Social Media

2.7. Personal Selling

3. Products

3.1. Goods

3.2. Services

3.3. Ideas

4. Marketing Environment

4.1. Micro Environment

4.1.1. Suppliers

4.1.2. Employeres

4.1.3. Company

4.1.4. Customers

4.1.5. Competitors

4.2. Macro Environment

4.2.1. Economic

4.2.2. Political

4.2.3. Technological

4.2.4. Social And Cultural

4.2.5. Legal

4.2.6. Environmental

5. Concept Map for MARKETING

5.1. Marketing channels

5.1.1. 1. Email

5.1.2. 1.1. Building our Branding/ Marketing with a personal touch

5.1.3. 1.2. Reaching people on any device/ Getting more from doing less

5.1.4. 1.3. Look professional/ Generating Leads

5.1.5. 1.4. Generating calls/ Boosting Sales

5.1.6. 1.5. Building credibility/ Improve communication

5.1.7. 1.6. Strengthening/ Maintaining vendor relationships

5.1.8. 1.7. Increasing website traffic and Improve visibility

5.1.9. 1.8. Stay on top-of-mind/ Get immediate results

5.1.10. 1.9. Attracting new clients/ Building excitement

5.1.11. 1.10. Starting a conversation/ Stay organized

5.1.12. 1.11. Increasing our value/ Promoting our services

5.1.13. 1.12. Building our audience/ Saving time

5.1.14. 2. Social Media (SM)

5.1.15. 2.1. Growing/Increasing our Branding Awareness/Website Traffic

5.1.15.1. marketing mind map

5.1.16. 2.2. More Inbound Traffic/ Improve Search Engine Rankings (Using SM and linking it to our website will increase our traffic tremendously)

5.1.17. 2.3. Promoting our products and services we can generate a higher conversion rates/ Better Customer Satisfaction Around our Brand

5.1.18. 2.4. Improving Customer Brand Loyalty and More Brand Authority and Brand Recognition

5.1.19. 2.5. Cost-Effective and Gain Marketplace Insights/ Thought Leadership

5.1.20. 2.6. SM posts drive targeted traffic and boosts our site’s SEO for better ranking in SERP (Search Engine Results Page)

5.1.21. 2.7. SM marketing helps us to understand about our audience and also builds relationships with audience

5.1.22. 2.8. SM ads allow targeting and retargeting and the ROI on social media ads is unbeatable

5.1.23. 2.9. SM is key to customer service and we can directly find potential customers who don’t know our brand

5.1.24. 2.10. Gathering Data from Audience Research to Improve and Provide Exceptional Customer Services to Keeps our Followers Happy

5.1.25. 2.11. Direct Referral Traffic to our Site or Blog and SM Can Assist with Link Building

5.1.26. 2.12. Using SM Proof, we can Connect with Potential Customers Like our Existing Audience

5.1.27. 2.13. Using #Hashtags to Increasing our Reach and Keeping our Customers Up-To-Date

5.1.28. 2.14. Our customers are on social media and they will be more receptive to our messages when marketing through SM

5.1.29. 2.15. Our competition is on social media and it gives us the opportunity to gain new customer insights

5.2. marketing mind map

5.2.1. 1. 4ps

5.2.2. 1.1. Product

5.2.3. 1.1.1. The product is anything tangible (goods orobjects ) and intangible ( services or ideas) that

5.2.4. 1.2. Price

5.2.5. 1.2.1. How much the product or service costs.

5.2.6. 1.3. Place

5.2.7. 1.3.1. Where you sell the product or service. This means the locations of your shop or outhet.

5.2.8. 1.4. Promotion

5.2.9. 1.4.1. How you tell consumers about the product or service.

5.2.10. 2. Elements of advertisings

5.2.11. 2.1. Viral marketing

5.2.12. 2.2. QR code scanning

5.2.13. 2.3. Feel good factor

5.2.14. 2.4. Product placement

5.2.15. 2.5. Get attention

5.2.16. 2.6. Target audience

5.2.17. 3. Talking about products

5.2.18. 3.1. this rate is plastic

5.2.19. 3.2. this chain is gold

5.2.20. 3.3. This is glass baso

5.2.21. 4. Advertising nonprofit

5.2.22. 4.1. Local retail advertising or

5.2.23. 4.2. Brand Advertising

5.2.24. 4.3. Industrial Advertising

5.2.25. 4.4. professional advertising

5.2.26. 5. Employees And Management

5.2.27. 5.1. Supervisor

5.2.28. 5.2. Manual

5.2.29. 5.3. Work-Force

5.2.30. 5.4. Workforce

5.2.31. 5.5. White-Collar

5.2.32. 5.6. Labour

5.2.33. 5.7. Workers

5.2.34. 5.8. Marketing

5.2.35. 5.9. Finance

6. Key Customer Markets

6.1. B2C

6.2. B2B

6.3. G2C

6.4. B2E

6.5. C2C

6.6. Export Market

7. Marketing Concepts

7.1. Product Concept

7.2. Production Concept

7.3. Selling Concept

7.4. Marketing Concept

7.5. Societal Concept

7.6. Hollistic Concept

7.6.1. Internal Marketing

7.6.1.1. Marketing Department

7.6.1.2. Senior Managemnet

7.6.1.3. Other Departments

7.6.2. Integrated Marketing

7.6.2.1. Communications

7.6.2.2. Channels

7.6.2.3. Products & Services

7.6.3. Relationship Marketing

7.6.3.1. Customers

7.6.3.2. Channels

7.6.3.3. Partners

7.6.4. Performance Marketing

7.6.4.1. Brand and Customer Quality

7.6.4.2. Ethics

7.6.4.3. Sales Revenue

7.6.4.4. Environment

7.6.4.5. Legal

7.6.4.6. Community

8. Demands

8.1. Types

8.1.1. Native Demand

8.1.2. Latent Demand

8.1.3. Decline Demand

8.1.4. Irregular Demand

8.1.5. Full Demand

8.1.6. OverFull Demand

8.1.7. OverWholesome Demand

8.2. Function

8.2.1. Demand=Need+Want+Desire