1. Twitter
1.1. Tools and Resources
1.1.1. Search Twitter
1.1.1.1. http://search.twitter.com/
1.1.2. Twellow Twitter Yellow Page
1.1.2.1. http://www.twellow.com
1.1.2.2. List Twitter Profile On Twellow
1.1.2.3. Find Relevant People/Niche on Twellow
1.1.3. Google Search on Google.com
1.1.3.1. site:twitter.com Keyword or Keyword Pharse
1.1.3.2. Go to Google and type in the above pharse in Google search box: site:twitter manhattan beach (your keywors you are looking to search for)
1.1.3.3. This search (site:twitter.com) will search on the Twitter website ONLY - You can rin thsi search for any website - site:wsiqualitysolutions.com - site:amazon.com - site:facebook.com
1.1.4. Twitter Lists and Hash Tags #manhattanbeach or #funnypharases
1.1.5. Advanced
1.1.5.1. www.socialoomph.com
1.1.5.1.1. Schedule Your Tweets
1.1.5.1.2. Send automated direct messages to new followers
1.1.5.2. www.tweetdeck.com
1.1.5.2.1. Leave your computer on and client
1.1.6. Remember - it is social - retweet, @people, #conversations, thank people and ask questions of the community
1.1.7. Advanced Ideas
1.1.7.1. Follow Top 5 Competitors via RSS Feed in Google Reader
1.1.7.2. Follow Target Market Keywords via RSS - Google Reader
1.2. Goals
1.2.1. Weekly - 100 New Followers/week
1.2.1.1. This is accomplished by Following people and hoping they Follow you back.
1.2.1.2. You may need to Follow 400 to get 100 follower. Roughly 25% of people will follow you back
1.2.2. Monthly - 400 New Followers
1.2.3. Quality - Connect w/ Target Market
1.2.4. Content - 4 new posts per week
1.3. Step By Step Guides
1.3.1. Login To Account
1.3.1.1. a) username: @gmail.com b) password:
1.3.2. Post a Message, Update Your Status
1.3.2.1. It can be a YouTube Video
1.3.2.2. Recent News Story
1.3.2.3. A Page From Your Website
1.3.2.4. A Blog Post w/ How To Steps
1.3.2.5. Definition from Wikipedia
1.3.2.6. An Inspiring Quote
1.3.2.7. Remember -EEE-Entertain, Educate, Engage
1.3.3. Find/Search a Target Market Profile
1.3.4. Follow 20-30 of Their Followers
1.3.5. After #4, Go back to Step #3 and Find Another Target Market Profile and Follow 20-30 of Their Followers
1.4. Find out more?
1.4.1. Twitter Expained Plain English
1.4.1.1. http://www.youtube.com/watch?v=ddO9idmax0o
1.5. Account Activity Snapshot
2. YouTube
2.1. Tools & Resources
2.1.1. You want to be very selective on who you Friend/Subscribe
2.1.2. Quality is Much BETTER than Quantity
2.2. Goals
2.2.1. 20 New Subscribers/month
2.2.2. Add 4 Relevant Videos to Channel
2.2.2.1. These are other peoples videos which are added to your channel.
2.3. Step By Step Guides
2.3.1. Login To Account
2.3.2. Search For Target Market Profiles/Video
2.3.3. Subscribe To Video/Users Profile
2.3.3.1. If it is a very good profile, add as a friend.
2.4. Find out more?
2.4.1. YouTube Optimization Basics
2.4.1.1. http://www.youtube.com/watch?v=0JKFsbLngAI
3. Pinterest
3.1. Goals
3.1.1. Monthly - 5 Different Bookmarks/month - Video is Great!
3.2. Step By Step Guides
3.2.1. Navigate to site you are looking to bookmark
3.2.2. Select a Page, Roll Mouse Over Bookmark Button & View Options
3.2.3. Pick a Network & Add Page
3.2.3.1. The 1st time doing this process, you will have to build an account on the bookmarking service.
3.2.3.2. Here are some of the we like:
3.2.3.3. Remember to write a good title and good description.
4. Social Media Marketing Resources
4.1. eBook on Social Media for Small Business
4.1.1. http://www.wsiqualitysolutions.com/Portals/432/SocialMediaMarketingEbookfromDuctTapeMarketing.pdf
4.2. LinkedIn
4.2.1. http://www.wsisuccess.com/LinkedIn_White_Paper.pdf
4.3. Social Media - Plain English
4.3.1. http://www.youtube.com/watch?v=MpIOClX1jPE
5. HootSuite - Posting to all networks!
5.1. This service is used to update all your social networks at one time. It allows 140, automatically shortens the URl and provice click through tracking
6. LinkedIn
6.1. Goals
6.1.1. Big Picture - High Level
6.1.1.1. Build Credibility
6.1.1.1.1. Personal Brand Credibility
6.1.1.1.2. Company Brand Credibility
6.1.1.1.3. #1 is Search Results
6.1.1.2. Generate Leads
6.1.1.3. Communication
6.1.1.3.1. Share Great Content
6.1.2. Daily - 2 New Connections
6.1.2.1. Target Market
6.1.2.1.1. Age
6.1.2.1.2. Income
6.1.2.1.3. Location
6.1.2.1.4. Industry
6.1.2.1.5. Competitors
6.1.3. Weekly - 10 New Connections
6.1.4. Monthly - 40 Connections
6.1.4.1. 40X12 = 480/year
6.1.4.2. 5 Years in Business = 2500 Connections
6.2. Step By Step Guides
6.2.1. Login To Account - View Inbox
6.2.1.1. Send New Connection - Thank you email.
6.2.2. Optimize Profile
6.2.2.1. Get Profile to 100%
6.2.2.1.1. Change picture once a month or change summary or headline. - Keeps profile fresh and updates your network with update.
6.2.2.2. Pick Great Niche Words
6.2.2.2.1. Be Found By Potential Searcher
6.2.2.3. Get Recomendations
6.2.2.3.1. Recommend Your Top Clients - likely they will recommend you back.
6.2.2.3.2. Roughly 50% of the people you recommend will recommend you back
6.2.2.4. Add WordPress Blog
6.2.2.5. Add Slideshare Presentations
6.2.2.6. Add Other Applications Ex. Polls
6.2.2.7. Test Titles, Descriptions, etc.
6.2.3. Post a Message, Update Your Status
6.2.3.1. It can be a YouTube Video
6.2.3.2. Recent News Story
6.2.3.3. A Page From Your Website
6.2.3.4. A Blog Post w/ How To Steps
6.2.3.5. Definition from Wikipedia
6.2.3.6. An Inspiring Quote
6.2.3.7. Remember -EEE-Entertain, Educate, Engage - This Platform is Business Focused
6.2.4. Get Connections
6.2.4.1. Upload Contacts to LinkedIn
6.2.4.2. Invite Connections Through Your Connections
6.2.4.3. Advanced Search
6.2.4.3.1. Own Your Zip Code
6.2.4.4. Groups
6.2.4.4.1. Start A Group
6.2.4.4.2. Join Industry Groups
6.2.4.5. Plugins
6.2.4.5.1. Raportive.com
6.2.4.5.2. LinkedIn.com/outlook
6.2.4.5.3. Gist.com
6.3. Best Practices - Tips and Tricks
6.3.1. All New Connections - Send them an intro message about what you do with good links URL's - Thank You For Connecting
6.3.2. LinkedIn Answers - Answer Industry Related Questions
6.3.3. http://www.linkedin.com/outlook
6.3.4. LinkedIn Network Visualized
6.4. Tools & Resources
6.4.1. LinkedIn Questions and Answers
6.4.2. LinkedIn Groups
6.4.3. LinkedIn Polls
6.4.4. Company Listing
6.4.4.1. Add Products and Services
6.4.5. Google Search
6.4.5.1. Try The Below Search
6.4.5.2. site:linkedin.com keyword or keyword pharse
6.4.6. LinkedIn Advance Search
6.4.6.1. Own Your Local Area First
6.4.7. Outlook Addin
6.4.7.1. http://www.linkedin.com/outlook
6.5. Find out more?
6.5.1. LinkedIn in Plain English
6.5.1.1. http://www.youtube.com/watch?v=IzT3JVUGUzM
6.5.2. 1 Hour Webinar on LinkedIn
6.5.2.1. http://vimeo.com/9889884
6.5.3. LinkedInWhitepaper
6.5.3.1. http://www.wsiqualitysolutions.com/TheWSIAdvantage/WhitePaperDownload.aspx
7. Facebook
7.1. Tools and Resources
7.1.1. Google Search on Google.com
7.1.1.1. site:facebook.com Keyword or Keyword Pharse
7.1.1.2. Go to Google and type in the above pharse in Google search box: site:facebook manhattan beach (your keywors you are looking to search for)
7.1.1.3. This search (site:facebook.com) will search on the Twitter website ONLY - You can rin thsi search for any website - site:wsiqualitysolutions.com - site:amazon.com - site:facebook.com
7.1.2. Remember - share others content, comment on interesting items, ask questions, write on peoples wall or profile, @people on facebook
7.2. Goals
7.2.1. Weekly - 20 New Friends/Week
7.2.1.1. This is accomplished by adding relevant friends.
7.2.1.2. Not all friend additions will be accepted. About 7 out of 10 will accept your invitation, 70%.
7.2.2. Monthly - 80 New Friends Per Month
7.2.3. Quality - Connect w/ Target Market Utilizing Search
7.3. Step By Step Guides
7.3.1. Login To Account
7.3.2. Post a Message/Link and/or Comment on Someone Else's Post
7.3.2.1. It can be a YouTube Video
7.3.2.2. Recent News Story
7.3.2.3. A Page From Your Website
7.3.2.4. A Blog Post w/ How To Steps
7.3.2.5. Definition from Wikipedia
7.3.2.6. An Inspiring Quote
7.3.2.7. Remember -EEE-Entertain, Educate, Engage
7.3.3. Find/Search a Target Market Profile
7.3.3.1. Add Recommended Friends
7.3.3.2. Focus on Local Profiles
7.3.4. Add As Friend and Add Their Friends As Your Friends
7.3.5. After #4, Go back to Step #3 and Find Another Target Market Profile and Add Friends
7.4. Find out more?
7.4.1. Facebook Overview
7.4.1.1. http://www.youtube.com/watch?v=6ju4LyQaZCE
7.4.2. Facebook For Business 101
7.4.2.1. http://www.youtube.com/watch?v=Iky9rZPe7bU
8. Tracking and Measuring Social Media Success
8.1. Google Analytics
8.2. Testing Headlines
8.2.1. Based on Click Thru