A/B Testing

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A/B Testing создатель Mind Map: A/B Testing

1. What is A/B Testing?

1.1. You have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously.

2. What to test?

2.1. 1.The call to action’s (i.e. the button’s) wording, size, color and placement, 2. Headline or product description, 3. Form’s length and types of fields, 4. Layout and style of website, 5. Product pricing and promotional offers, 6. Images on landing and product pages, 7. Amount of text on the page (short vs. long).

3. How to set up an A/B Testing?

3.1. Replace the element to be tested before the page loads

3.2. Redirect to another page

4. DO and DONT

4.1. DO

4.1.1. Know how long to run a test before giving up.

4.1.2. Show repeat visitors the same variations.

4.1.3. Make your A/B test consistent across the whole website.

4.2. DONT

4.2.1. Don't conclude too early

4.2.2. Don't surprise regular visitor

4.2.3. Don’t let your gut feeling overrule test results.

5. Pros & Cons

5.1. Pros

5.1.1. Fast

5.1.2. Test reality

5.1.3. Quantifiable

5.1.4. Accurate

5.2. Cons

5.2.1. Can Hurt Web Site Results

5.2.2. Missing the “Why”

5.2.3. Not Predictive

5.2.4. Needs Traffic