1. Site Organization
1.1. Category structure
1.2. Page hierarchy
1.3. Custom post types
1.4. Custom taxonomies
1.5. Setup Menus
1.6. Learning objective
1.6.1. WP content types
1.6.2. WP organizational tools
1.6.3. WP Menus
2. Content Creation
2.1. Basic Content
2.1.1. About
2.1.2. Contact
2.1.3. Terms & conditions
2.2. Targeted content
2.2.1. Keyword focused
2.3. Sales content
2.3.1. Products
2.3.1.1. product descriptions
2.3.1.2. product images
2.3.2. Services
2.3.3. Case studies
2.4. Social Proof
2.5. Utility
2.6. Graphic assets
2.6.1. personal photo
2.6.2. logo
2.6.3. post images
2.6.4. testimonial images
2.6.5. product images
2.6.6. Portfolio images
2.7. Membership
2.8. eCommerce
2.9. Setup Content Skeleton
2.10. Learning objective
2.10.1. WordPress content editor
2.10.2. WP Media library
2.10.3. Styling for SEO
2.10.4. How to write for SEO
2.10.4.1. Targeted content
2.10.4.2. SEO Meta
2.10.5. How to write USP
2.10.6. How to write for sales
2.10.7. Image optimization
3. SEO
3.1. Develop keyword list
3.2. URL structure
3.3. SEO tools
3.3.1. On page SEO
3.3.2. SEO Meta
3.3.3. Sitemaps
3.4. Google integration
3.4.1. Analytics
3.4.2. Webmaster tools
3.4.3. Google authorship
3.4.4. Google Business Places
3.5. Internal linking strategy
3.6. Learning objective
3.6.1. SEO Basics
3.6.2. Create and format content for SEO
3.6.3. SEO plugins/tools
4. Site Appearance
4.1. Theme
4.1.1. child theme
4.1.2. skin
4.2. Graphic Design
4.2.1. Graphic Designer
4.2.1.1. Identify sites you like
4.2.1.2. choose a designer
4.2.2. Self Design
4.2.2.1. Pick ONE design to emulate
4.2.2.2. Keep it simple
4.3. Development
4.3.1. Consultant developer
4.3.1.1. Identify key functionality
4.3.1.2. Finalize design
4.3.1.3. Choose a developer
4.3.2. Self develop
4.3.2.1. Keep it simple
4.3.2.2. Learn development
4.4. Learning Objective
4.4.1. Basic theme use
4.4.2. Basic non-code related customization
4.4.3. Simple code based customization
4.4.4. Intermediate code based customization
5. Site Functionality
5.1. Social Media integration
5.1.1. Sharing buttons
5.1.2. Opengraph tags
5.1.3. Pay with share
5.1.4. profile feeds
5.1.5. Links to profiles
5.2. Media player
5.3. Ecommerce
5.4. Membership
5.5. Exterior content
5.6. Administrative
5.7. Email marketing integration
6. Define minimum necessary
6.1. Minimum Pages
6.2. Minimum Graphics
6.3. Minimum functionaility
6.4. Minimum SEO
6.5. Minimum Marketing
6.6. Define Business Purpose
6.7. Minimum knowledge
6.8. Minimum constultant list
7. Marketing
7.1. Email Marketing
7.1.1. Choose provider
7.1.2. Create list
7.1.3. Create initial autoresponder sequence
7.1.4. Develop a strategy for regular communication
7.1.5. Develop Opt-in strategy
7.2. Social Media Marketing
7.2.1. Develop a strategy for regular posting
7.2.1.1. develop pre-launch strategy
7.2.2. Facebook
7.2.2.1. Setup page
7.2.2.2. Choose sharing apps
7.2.3. Google+
7.2.3.1. Setup + profile
7.2.3.2. Setup page
7.2.3.3. Setup authorship
7.2.3.4. Setup business places page
7.2.4. Twitter
7.2.4.1. Setup profile
7.2.4.2. Setup page
7.2.5. LinkedIn
7.2.5.1. Develop profile
7.2.6. YouTube
7.2.6.1. Create channel
7.2.6.2. Customize page
7.2.7. Inducements for sharing
7.2.7.1. pay with share
7.2.7.2. Easy sharing
7.2.7.3. offers for "likes"