Coca-Cola by; Albert N.

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Coca-Cola by; Albert N. создатель Mind Map: Coca-Cola by; Albert N.

1. Unit 1: Business Fundamentals

1.1. Need/Want

1.1.1. Coca-Cola is a want

1.2. International Business Types/Methods

1.2.1. In August 2014, Coca-Cola forms a strategic partnership with Monster Beverages.

1.3. Types of Businesses

1.3.1. Coca Cola is a multinational corporation

1.4. Supply/Demand

1.4.1. Supply

1.4.1.1. Hoping to lower the amount of supply to decrease amount of money spent by 2016

1.4.2. Demand

1.4.2.1. Demand for Coca-Cola decreasing in North America

2. Unit 4: Entrepreneurship and Business Ethics

2.1. Company History

2.1.1. In 1886, John Pemberton develops the first Coca-Cola

2.1.2. On May 8th, 1886, the first Coca-cola was sold at Jacobs Pharmacy at Atlanta, Georgia.

2.1.3. In 1887, Asa Candler buys the Coca-Cola formula from Pemberton for $2300.

2.1.4. Asa Candler incorporates The Coca-Cola Company in 1992.

2.1.5. On May 1, 1889, Candler gets full control over Coca-Cola

2.1.6. By the 1890s, Coca-Cola becomes very popular and becomes one of America's most popular fountain drinks.

2.1.7. On April 23, 1985, Coca-cola develops New Coke. however, many people do not like the change.

2.1.8. On July 10, 1985, Coca-Cola switches back to the original recipe and renames it Coca-Cola classic.

2.1.9. Coca-Cola introduced the 7.5-ounce mini-can in 2009

2.1.10. Coca-Cola introduced the 12.5-ounce bottle in 2011

2.2. Characteristics/Skills of Entrepeneurs

2.2.1. John Pemberton

2.2.1.1. Imaginative

2.2.2. Asa Candler

2.2.2.1. Tenacious

2.3. Corporate Ethics

2.3.1. Act with integrity and honour

2.3.2. Directors must not compete against Coca-Cola

2.4. New Product Development

2.4.1. Coca-Cola Zero

2.4.2. Coca-Cola Black Cherry Vanilla

2.4.3. Coca-Cola Zero Caffeine-Free

3. Coca Cola Marketing

4. Coca Cola Marketing

5. Hyperlinks

5.1. http://finance.yahoo.com/q/is;_ylt=A0LEVinT.69U0zIAWhoPxQt.;_ylu=X3oDMTBya3R2ZmV1BHNlYwNzcgRwb3MDNARjb2xvA2JmMQR2dGlkAw--?s=KO+Income+Statement&annual

5.2. http://www.historyof.net/history-of-coca-cola.html

5.3. http://inventors.about.com/od/cstartinventions/a/coca_cola.htm.

5.4. http://thecocacolacompany-sabrinayang.weebly.com/factors-of-production.html.

5.5. http://chemistry.about.com/b/2010/04/26/ingredients-in-coke.htm.

5.6. http://finance.yahoo.com/news/coca-cola-says-expanding-productivity-123345864.html

5.7. http://www.vergeindia.com/top-10-benefits-of-coca-cola/

5.8. http://dreamstartersonline.com/competition-direct-indirect-competitors/

5.9. http://www.coca-colacompany.com/our-company/coca-cola-leaders

5.10. http://www.madehow.com/Volume-2/Soft-Drink.html

5.11. http://finance.yahoo.com/q/bs?s=KO+Balance+Sheet&annual.

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7. Unit 2: Functions of a Business

7.1. 4Ps and 2Cs of Marketing

7.1.1. Price

7.1.1.1. 12 oz can: $1.00- $1.25

7.1.1.2. 18 oz bottle: $1.75 -$2.00

7.1.1.3. Six pack of 12 oz cans: $3.00

7.1.1.4. More expensive than Pepsi

7.1.2. Promotion

7.1.2.1. Has contests

7.1.2.2. Can win free rewards

7.1.2.3. Point program

7.1.3. Place

7.1.3.1. Vending Machines

7.1.3.2. Restaurants

7.1.3.3. Supermarkets

7.1.3.4. Convenience Stores

7.1.3.5. Entertainment Zones

7.1.4. Product

7.1.4.1. Benefits

7.1.4.1.1. Insect/Bug Repellent

7.1.4.1.2. Can be medicine for upset health

7.1.4.1.3. Cleans rust

7.1.4.1.4. Removes stains

7.1.4.2. What is it?

7.1.4.2.1. Soft drink

7.1.4.3. Good quality

7.1.4.4. Services and Support

7.1.4.4.1. Shipping

7.1.4.4.2. Helps old and disabled people

7.1.5. The Competitive Market

7.1.5.1. Direct Competition

7.1.5.1.1. Pepsi

7.1.5.1.2. Dr.Pepper

7.1.5.2. Indirect Copmetition

7.1.5.2.1. Nestle

7.1.5.2.2. Dasani

7.1.6. The Consumer Market

7.1.6.1. Lifestyles

7.1.6.1.1. People buy Coca-Cola to make them look cool

7.1.6.2. Demographics

7.1.6.2.1. People

7.1.6.2.2. Income

7.2. Productivity

7.2.1. Increased productivity in 2014 by providing $1 billion

7.3. Product Life Cycle

7.3.1. Coca-Cola is at maturity, as it is the top seller in the soft drink industry.

7.4. Factors of Production

7.4.1. Capital Resources

7.4.1.1. Factory Machinery

7.4.2. Natural Resources

7.4.2.1. Oils for plastic, different minerals for the glass,

7.4.3. Human Resources

7.4.3.1. Factory workers, managers and people of lower positions in the offices

7.4.4. Information

7.4.4.1. Using sweeteners that have very few calories

7.4.5. Management

7.4.5.1. Person in charge of management communications

7.4.5.2. Person in charge of administration of key corporate functions

7.4.5.3. Person in charge of quality and product integrity

7.4.5.4. Person in charge in marketing and communications

7.4.6. Raw Materials

7.4.6.1. Ingredients

7.4.6.1.1. Carbonated Water

7.4.6.1.2. Sugar

7.4.6.1.3. Phosphoric Acid

7.4.6.1.4. Caffeine

7.4.6.2. Supplies

7.4.6.2.1. Machinery

7.5. Leadership Styles

7.5.1. Democratic

7.6. Production Process

7.6.1. Purchasing

7.6.1.1. Purchasing materials from suppliers

7.6.2. Processing

7.6.2.1. Step 1: Clarify the water

7.6.2.2. Step 2: Filtering, sterilizing and dechlorinating the water

7.6.2.3. Step 3: Mix the ingredients with the water

7.6.2.4. Step 4: Carbonate the beverage

7.6.2.5. Step 5: Fill containers and package the product

7.6.3. Quality Control

7.6.3.1. Inspects the product for a certain amount of dissolved solids, alkalinity, chlorides, sulfates, iron, and aluminum.

7.6.3.2. Cans, made out of aluminum or steel must be lacquered inside the can and must be able to prevent corrosion from contact with the fluid.

7.6.4. Grading

7.6.4.1. Looks at the ingredients in the drink

7.7. Accounting and Financial Statements

7.7.1. Coca-Cola Income Statement for December 31, 2013

7.7.1.1. Total Revenues

7.7.1.1.1. $46,854,000,000

7.7.1.2. Cost of Revenues

7.7.1.2.1. $18,421,000,000

7.7.1.3. Gross Profit

7.7.1.3.1. $28,433,000,000

7.7.1.4. Expenses

7.7.1.4.1. $10,228,000,000

7.7.1.5. Net Income

7.7.1.5.1. $8,584,000,000

7.7.1.6. Coca-Cola has a very large net income because it is the most popular type of soft drink to buy.

7.7.2. Coca-Cola Balance Sheet for December 31,2013

7.7.2.1. Total Assets

7.7.2.1.1. $90,055,000,000

7.7.2.2. Total Liabilites

7.7.2.2.1. $56,882,000,000

7.7.2.3. Total Stockholder Equity

7.7.2.3.1. $33,173,000,000

7.7.2.4. Net Tangible Assets

7.7.2.4.1. $5,562,000,000

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