ПО компьютера

Create a Market Plan for introducing a new product or brand

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ПО компьютера создатель Mind Map: ПО компьютера

1. Системное ПО

1.1. Операционные системы

1.2. Драйверы

1.3. Дисковые утилиды

1.4. Архиваторы

1.4.1. Антивирусная Программа

1.4.2. Коммуникационная программа

1.5. Комплекс программ техобслуживания и диагностики

1.6. Антивирусы

2. Прикладное ПО

2.1. Программы- обработчики текста

2.1.1. Situational Analysis / Drivers

2.1.1.1. What is driving us to do this?

2.1.1.2. SWOT Analysis

2.1.1.2.1. Strengths

2.1.1.2.2. Weaknesses

2.1.1.2.3. Opportunities

2.1.1.2.4. Threats

2.1.1.3. Customer Findings - What have we learned from customers?

2.1.2. Competitive Analysis

2.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

2.1.2.2. What are our competitors doing and how are they positioning?

2.1.2.3. How do we position against each competitor?

2.1.3. Target Customer(s)

2.1.3.1. Buyer Profile

2.1.3.1.1. Title

2.1.3.1.2. Industry

2.1.3.1.3. Geography

2.1.3.1.4. Business Size

2.1.3.2. Influencer Profile

2.1.3.3. User Profile

2.1.3.4. What do customers want and need?

2.1.3.5. What business problems do each of these customers have?

2.1.4. Customer Segmentation

2.1.4.1. Which customers or sets of customers do we sell to?

2.1.4.2. What are the target market segments that we want to go after?

2.1.4.3. What are the distinct problems for each segment of the market?

2.1.5. Total Available Market

2.1.5.1. New Prospects

2.1.5.1.1. How much of each target segment have we penetrated?

2.1.5.1.2. How much opportunity is available in each target segment?

2.1.5.2. Existing Customers

2.1.5.2.1. Can we up-sell existing customers?

2.2. Электронные таблицы

2.2.1. Service Offer

2.2.1.1. What are we selling?

2.2.1.2. Product Definition

2.2.1.3. Pricing

2.2.1.4. Packaging

2.2.1.5. Positioning

2.2.2. Value Proposition

2.2.2.1. What is the Value Proposition to the Customer?

2.2.2.2. What pain are we solving?

2.3. СУБД(Систе́ма управле́ния ба́зами да́нных )

2.3.1. система распределённых объектов

2.3.1.1. Revenue and P&L Forecast (5 Years)

2.3.1.2. Revenue should be split out quarterly

2.3.2. ориентированное на базы данных

2.3.2.1. Should include a description of the costs in entering this business and profitability analysis

2.3.3. вызов удалённых процедур

2.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.

2.4. Переводчики

2.4.1. Игр

2.4.1.1. Direct Sales Strategy

2.4.1.2. Inside Sales Strategy

2.4.1.3. Channel Sales Strategy

2.4.2. Фильмов

2.4.2.1. Channel Strategy

2.4.2.1.1. What 3rd party channels should we consider for reselling this service?

2.4.2.2. Technology Partnerships

2.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?

2.4.2.3. Solutions Partners

2.5. Профессиональные ППО (Связу́ющее програ́ммное обеспе́чение )

2.5.1. Positioning & Messaging

2.5.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

2.5.1.2. How do we communicate internally?

2.5.1.3. How do we communicate externally?

2.5.2. Promotion Strategy

2.5.2.1. Marketing Programs (Installed base versus new prospects)

2.5.2.2. Advertising (Publications, etc.)

2.5.2.3. Analyst Relations (Target Analysts)

2.5.2.4. Public Relations

2.5.2.5. Events (Trade shows, SEO/SEA, Seminars)

2.5.2.6. Webinars

2.5.3. Demand Generation & Lead Qualification

2.5.3.1. How do we generate and qualify new leads for the target offer?

2.5.3.2. Prospect Lists

2.5.3.3. Key Questions to Ask

2.5.3.4. Sales Collateral

2.5.3.5. Presentations

2.5.3.6. Data Sheets

2.5.3.7. White Papers

2.5.3.8. ROI Tools

2.5.3.9. Other Sales Tools (web site, etc.)

2.6. Экспертные системы

2.6.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

2.6.2. Sales Programs

2.6.3. Accelerated Learning Strategy, Controls, Metrics

2.6.4. Include feedback loops

2.6.5. Include financial metrics (definition of success)

2.6.6. Pipeline reports, etc…

2.7. Веб-браузеры

2.7.1. M&A?

2.7.2. Risk Analysis & Mitigation

3. Инструментальное ПО

3.1. Редакторы программного кода

3.1.1. Ace

3.1.2. AkelPad

3.1.3. Eclipse

3.1.4. Emacs

3.1.5. IntelliJ IDEA

3.2. Трансляторы

3.2.1. Диалоговый

3.2.2. Однопроходной

3.2.3. Многопроходной

3.3. Отладчики

3.4. Редакторы связей

3.5. Системы быстрой разработки программных приложений (RAD)

3.5.1. Embarcadero RAD Studio

3.5.2. Axure RP

3.5.3. IBM Lotus Domino Designer

3.5.4. Macromedia Flash

3.6. Ассемблеры

3.6.1. Training

3.6.2. Channels

3.6.3. International

3.6.4. Public Sector

3.6.5. Sales

3.6.6. Marketing Communications

3.6.7. Product Management