1. 6 Step Process
1.1. 1. Problem Definition
1.1.1. Consists of
1.1.1.1. Managment Decision Problem
1.1.1.1.1. Focuses on
1.1.1.2. Marketing Research Problem
1.1.1.2.1. Focuses on
1.1.1.2.2. Broken Down into
1.1.2. Defining involves
1.1.2.1. Discussions with Decision Makers
1.1.2.2. Interview with Experts
1.1.2.3. Secondary Data Analysis
1.1.2.4. Qualitative Reserach
1.2. 2. Developing an Approach to the Problem
1.2.1. Based on
1.2.1.1. Analytical Framework/Models
1.2.1.1.1. can be
1.2.1.2. Research Questions and Hypotheses
1.2.1.2.1. Hypothesis - An unproven statement about a factor that is of interest.
1.2.1.3. Specification of Information Needed
1.2.1.3.1. Info for Component 1
1.2.1.3.2. Info for Component 2
1.2.1.3.3. Info for Component 3
1.3. 3. Formulating a Research Design
1.3.1. A framework of blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the informaiton
1.3.2. Types of Data
1.3.2.1. Secondary
1.3.2.1.1. Data collected for another purpose
1.3.2.1.2. Used for
1.3.2.1.3. Types
1.3.2.1.4. Evaluated by
1.3.2.2. Primary
1.3.2.2.1. Data you collected for this specific purpose
1.3.2.2.2. Types of Reserach