Operational and Management Issues

1. Product innovation & diversification

1.1. Do not have enough unique natural resources

1.2. Future success lie in the degree of product innovation

2. Raising the profile of health & wellness destinations

2.1. Problem with location of spas

2.2. Destination may be known by domestic tourists only

2.3. Spas are expensive to run & extensive marketing & promotion will be required

3. Combining ancient traditions & new development

3.1. Visitor are more demand & require high quality facilities of luxury spa, but with authentic local product and treatments

3.2. Result in some problems of staff & facilities regulation & visitor protection

3.3. Ancient tradition can be used as the underlying philosophy for a wellness concept

4. Renovation & regeneration of historic spas

4.1. Lack of coherent policies

4.2. Insufficient modernization

4.3. Increasing competition countries

4.3.1. better quality

4.3.2. innovation

4.4. Difficult to diversify the product

4.4.1. more general wellness facilities

4.5. Difficult to manage the different market segment

4.5.1. no student package

5. Diversifying health & wellness markets

5.1. Have problem of mixing medical & wellness visitors, or old & new markets

6. Managing health & wellness business

6.1. Using international standards & regulation can give businesses the quality & professionalism

6.2. Develop new products & attract different market segments

6.3. Must consider the different need of visitor, differentiation of spaces, infrastructure & model of management

6.4. Tend to be expensive & require considerable investment in qualified staff