1. Current status
1.1. Current: 15-20K profit
1.1.1. All organic YouTube - it's a mix of 2 info products + coaching
1.1.1.1. APT - $137 - 20%
1.1.1.2. Intelligence strength program (ISP) - $200 - 10% - it's usually sold at $97 monthly -99% of sales - same as APT
1.1.1.3. 70% is coaching
2. Biggest challenges
2.1. Getting more automated sales
3. LEADEVO HOMEWORK
3.1. Get pixel setup
4. CLIENT HOMEWORK
4.1. Send email List to Stephen via skype
5. USP
5.1. Our audience is very specific.
6. Ads
6.1. Campaign objectives
6.1.1. Purchase
6.2. Targeting / ad sets
6.2.1. Email list retargeting
6.3. Placements
6.3.1. desktop
6.3.2. mobile
6.4. Angles
6.4.1. hook/angle
6.4.1.1. Direct offer for retargeting ads
6.5. Creatives
6.5.1. Use video ads
6.5.1.1. 2:3 for mobile
6.5.1.2. 1:1 for desktop
6.5.2. image?
6.6. KPI(s)
6.6.1. strategy session under $100
6.7. Daily ad spend budget
6.7.1. $20-$30
6.8. Phase A
6.8.1. Keep testing different angles with the different funnels
6.8.2. Spend $1,000 minimum and look at the numbers
6.8.2.1. CPC
6.8.2.2. CTR
6.8.2.3. CPL
6.8.2.4. CPSS
6.8.2.5. Conversion %
6.8.3. As soon as we have a solid 200-300% ROI campaign, move to Phase B
6.9. Phase B
6.9.1. Focus in on dialling in the ads by testing new creatives, videos, ad copies, headlines
6.9.2. Dial in the funnel as well
6.9.2.1. split test headlines
6.9.2.2. split test whole landing pages
6.9.3. As soon as we reach the threshold of maximum ROAS, move to Phase C
6.10. Phase C
6.10.1. Scale 15% every other day
6.10.2. Duplicate performing ad sets
6.10.3. Duplicate campaign, change optimisation to PPE / WC
6.10.4. Duplicate campaign and change the CC / pixel we optimise for
6.10.5. Discuss advanced strategies with Consultant
7. Offer(s)
7.1. APT
7.1.1. APT - $137 - 20%
7.2. Intelligence strength program - $200 - 10% - it's usually sold at $97 monthly -99% of sales - same as APT
8. Goal(s)
8.1. Goal: $40K / month
8.1.1. What's the fastest way there?
8.1.1.1. Retargeting