1. Current status
1.1. Current: 15-20K profit
1.1.1. All organic YouTube - it's a mix of 2 info products + coaching
1.1.1.1. APT - $137 - 20%
1.1.1.2. Intelligence strength program (ISP) - $200 - 10% - it's usually sold at $97 monthly -99% of sales - same as APT
1.1.1.3. 70% is coaching
2. Biggest challenges
2.1. Getting more automated sales
3. Goal(s)
3.1. Goal: $40K / month
3.1.1. What's the fastest way there?
3.1.1.1. Retargeting
3.2. $500 - $1000 ad spend a month
3.3. Step 1. Retargeting warm traffic
3.4. Step 2. Cold traffic new revenue stream
3.5. More sales from info products
4. USP
4.1. Our audience is very specific.
5. Offer(s)
5.1. APT
5.1.1. APT - $137 - 20%
5.2. Intelligence strength program - $200 - 10% - it's usually sold at $97 monthly -99% of sales - same as APT
6. Additional notes
6.1. Blake can repurpose or make new video
6.2. His audience never do longform sales letter. It's a big video. They like video.
7. CLIENT HOMEWORK
7.1. Send email List to Stephen via skype
8. LEADEVO HOMEWORK
8.1. Get pixel setup
9. Ads
9.1. Campaign objectives
9.1.1. Purchase
9.2. Targeting / ad sets
9.2.1. Email list retargeting
9.3. Placements
9.3.1. desktop
9.3.2. mobile
9.4. Angles
9.4.1. hook/angle
9.4.1.1. Direct offer for retargeting ads
9.5. Creatives
9.5.1. Use video ads
9.5.1.1. 2:3 for mobile
9.5.1.2. 1:1 for desktop
9.5.2. image?
9.6. KPI(s)
9.6.1. strategy session under $100
9.7. Daily ad spend budget
9.7.1. $20-$30
9.8. Phase A
9.8.1. Keep testing different angles with the different funnels
9.8.2. Spend $1,000 minimum and look at the numbers
9.8.2.1. CPC
9.8.2.2. CTR
9.8.2.3. CPL
9.8.2.4. CPSS
9.8.2.5. Conversion %
9.8.3. As soon as we have a solid 200-300% ROI campaign, move to Phase B
9.9. Phase B
9.9.1. Focus in on dialling in the ads by testing new creatives, videos, ad copies, headlines
9.9.2. Dial in the funnel as well
9.9.2.1. split test headlines
9.9.2.2. split test whole landing pages
9.9.3. As soon as we reach the threshold of maximum ROAS, move to Phase C
9.10. Phase C
9.10.1. Scale 15% every other day
9.10.2. Duplicate performing ad sets
9.10.3. Duplicate campaign, change optimisation to PPE / WC
9.10.4. Duplicate campaign and change the CC / pixel we optimise for
9.10.5. Discuss advanced strategies with Consultant