PageFly PRO launching

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PageFly PRO launching by Mind Map: PageFly PRO launching

1. Goals

1.1. PageFly Premium announcement

1.2. Increase PageFly Reviews

1.2.1. 49 reviews / 5,263 users

1.3. Execution

1.3.1. Pre - launch: Dec 25 - Jan 3

1.3.2. Launch: Jan 4 - Jan 12

1.3.3. Post - launch: Jan 13 - Jan 26

1.3.3.1. Users go PRO during this time get 14-day trial: (KPI: 50 go PRO -> ? pay PRO)

1.3.3.2. Users already in PRO during 3-month trial:

1.4. Audiences

1.4.1. 1. Users who joined before Jan 4

1.4.1.1. In App KPI: 7% conversion to App Listing -> 3% reviews=3 Email: KPI: 1.5% conversion from App Listing to review=2 Facebook: KPI: reach 200 mem, 5% to App Listing -> review =1

1.4.2. 2. Users go PRO during this time get 14-day trial:

1.4.2.1. BOGOF: Purchase PRO and get 1 month for free

1.4.2.2. KPI: 500 installers, 50 go PRO - estimate based on the current organic traffic

1.4.3. 3. Uninstalled users: > 2k

1.4.3.1. KPI: 38%=890 open rate, 3%click, gain back 20 users for 14-day trial

2. General

2.1. Build the landing page

2.2. Tuan - Build UTM links table

2.3. Tuan - Re-check the thank you tracking

2.4. Tuan - Update Youtube video tutorials

2.5. Test the audience flow

3. Post-launch

3.1. Customer Support service

4. Pre-launch: now - Jan 3

4.1. SS Blog

4.1.1. Tasks

4.1.1.1. Tuan - Write the Blog post

4.1.1.2. TA - Benefits of PageFly PRO

4.1.2. Funnels: Blog Post -> PF App listing

4.2. In App

4.2.1. Tasks

4.2.1.1. Van - Write the content for popup & middle announcement

4.2.1.2. Dev guy - Setup popup

4.2.1.3. Update design of Bearie

4.2.2. Funnels

4.2.2.1. Funnel #1: popup -> PF App listing

4.2.2.2. Funnel #2: middle box -> Landing -> PF App listing

4.2.2.3. Funnel #3: right column -> Blog post -> PF App listing

4.3. Email

4.3.1. Tasks

4.3.1.1. Van - #1 - Write email announcement for existing users

4.3.1.2. Van - #2 - Write email for un-installed users

4.3.1.3. TA - Setup GetResponse

4.3.2. Funnels

4.3.2.1. For existing users

4.3.2.1.1. Condition

4.3.2.2. For un-installed users

4.3.2.2.1. Condition

4.4. PageFly Facebook Group

4.4.1. Tasks

4.4.1.1. Lan - Write the Facebook Post

4.4.2. Funnels: Post -> Blog Post -> PF App listing

5. Launching: Jan 4 - Jan 12

5.1. Email Follow Up sequences

5.1.1. from FREE to PRO

5.1.2. PRO users during 14 days

5.1.3. Tasks:

5.1.3.1. Write email follow up sequences and setup in GetResponse

5.1.3.2. Write blog posts educating FREE and PRO users

5.2. Channels to research

5.2.1. WarriorForum - Tony

5.2.2. Adroll remarketing - TA

5.2.3. Micro influencers - Van

5.2.4. S Forum seeding - Team

5.2.4.1. Funnel: S forum -> SS Blog -> PF Ap listing