The Clients Expectations
by Marc Lumley
1. General Tour
1.1. Build Swarovski Brand Value
2. Bespoke Project Develpment
2.1. Projects
3. Creative Inspiration
3.1. Innovation
3.2. Heritage
3.3. Different Segments
4. Seeking Expertise and Knowledge
5. Crystal Design
6. MH: Problem Solving
6.1. Application incl. Testing
6.2. Marketing/Branding/Retail/Visual Merchandising/Press/Event support
6.3. Swarovski as Consultant - e.g. best usage of social media etc.
6.4. Customization to differentiate
