Message
by K Kai
1. Enemy in Common
1.1. No time
1.2. No Money
1.3. Economic
1.4. Goverment
1.5. Fed up with Guru
1.6. Google
1.7. No Opportunity
1.8. Survey thier enemy in commond
2. Targeting
2.1. Pain
2.2. Pride
2.3. Greed
2.4. Guilt
2.5. Gain
2.6. Fear
2.7. Struggle
3. Problem
3.1. Push emotional Button
4. Solution
4.1. Hey. That's for me
5. DRM
5.1. 40% Target
5.2. 3%
6. USP
6.1. Elevator Pitch
6.1.1. Problem
6.1.2. Solution
6.1.3. Proof
6.2. Sell Want, Give Need
6.3. Delivering WC X
6.3.1. Raving Fans
6.3.2. Create Theater around product/service
6.4. Offer
6.4.1. Value
6.4.2. Langauge
6.4.3. Reason to buy
6.4.4. Guarantee
6.4.5. Upsell
6.4.6. Scarcity
6.5. Options
6.5.1. Standard vs Premium
6.5.2. high ticket
6.5.3. Discount
6.5.4. Try before Buy
6.5.5. Unlimited Usage
7. Email Template
7.1. Gain
7.2. Result
7.3. FAQ
7.4. Logic
7.5. Fear
7.6. Review
7.7. Bonus email
7.8. Checklist
7.9. Final Warning
7.10. 60secs Hook
8. LF8
8.1. Survial, Enjoyment of life, life extesion
8.2. Enjoy food, drink
8.3. Freedom from Fear, Pain, Danger
8.4. Sexual companionship
8.5. Comfortable living
8.6. To be superior, winning
8.7. care, protection of loved one
8.8. social approval
9. LW9
9.1. to be informed
9.2. Curiosity
9.3. Cleanliness
9.4. Effiency
9.5. Convinience
9.6. Dependability/Quality
9.7. Expression of beauty, style
9.8. Economy/ Profit
9.9. Bargain
10. 17 Consumer Psychology
10.1. Fear Sells
10.2. Ego Morphing
10.3. Instant Credit; celeb, expert
10.4. Bandwagon Effect
10.5. The Means-End Chain
10.6. Inoculation Theory
10.7. Weapon of Influence.
10.7.1. Comparison
10.7.2. Liking
10.7.3. Authority
10.7.4. Reciprocation
10.7.5. Commitment (Micro)
10.7.6. Scarcity