Market
by Noreddine Belhadj Cheikh
1. Partners Relationship
1.1. Analysis of Potential Partners
1.2. Business match making/Business Partner Search
2. Advertisment
2.1. Analysis of Commercial Advertisement
2.2. Advertisement Strategy
2.3. Social Media and Online Advertising
2.4. Email marketing
3. Service providers
3.1. Service provider Profiling
3.2. Studying sustainability and effectivness of SP
3.3. Embracement of new technology
3.4. Possiblity of offering personalized service
3.5. Price/Quality review
4. Environmental Analysis
4.1. SWOT analysis
4.2. PEST analysis
4.3. Porter’s five forces analysis
4.4. four corner’s analysis
4.5. value chain analysis
4.6. early warning scans
4.7. war gaming
5. Competitors
5.1. Background
5.1.1. location of offices
5.1.2. plants
5.1.3. online presences
5.2. Financials
5.2.1. various financial ratios
5.2.2. liquidity
5.2.3. cash flow
5.2.4. profit growth profile
5.2.5. Market Share
5.3. Products
5.3.1. products offered
5.3.2. new products developed
5.3.3. product portfolio balance
5.3.4. brands
5.3.5. patents and licenses
5.4. Marketing
5.4.1. segments served, market shares, customer base, growth rate, and customer loyalty
5.4.2. distribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coverage
5.4.3. pricing, discounts, and allowances
5.4.4. marketing strategies
5.5. Facilities
5.6. Personnel
5.6.1. number of employees, key employees, and skill sets
5.6.2. strength of management, and management style
5.6.3. compensation, benefits, and employee morale & retention rates