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Rocket clouds
Market by Mind Map: Market

1. Competitors

1.1. Background

1.1.1. location of offices

1.1.2. plants

1.1.3. online presences

1.2. Financials

1.2.1. various financial ratios

1.2.2. liquidity

1.2.3. cash flow

1.2.4. profit growth profile

1.2.5. Market Share

1.3. Products

1.3.1. products offered

1.3.2. new products developed

1.3.3. product portfolio balance

1.3.4. brands

1.3.5. patents and licenses

1.4. Marketing

1.4.1. segments served, market shares, customer base, growth rate, and customer loyalty

1.4.2. distribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coverage

1.4.3. pricing, discounts, and allowances

1.4.4. marketing strategies

1.5. Facilities

1.6. Personnel

1.6.1. number of employees, key employees, and skill sets

1.6.2. strength of management, and management style

1.6.3. compensation, benefits, and employee morale & retention rates

2. Customers Relationship

2.1. Demographic and psychographic data

2.2. Purchase history analysis

2.3. Past customer service interactions

2.4. Customer feedback

2.5. Loyalty program membership

3. Partners Relationship

3.1. Analysis of Potential Partners

3.2. Business match making/Business Partner Search

4. Advertisment

4.1. Analysis of Commercial Advertisement

4.2. Advertisement Strategy

4.3. Social Media and Online Advertising

4.4. Email marketing

5. Suppliers

5.1. Supplier Evaluation and review

5.2. Price/Quality/Delivery Time Analysis

5.3. Reliability and sustainability Checking

5.4. Suppliers Profiling

6. Service providers

6.1. Service provider Profiling

6.2. Studying sustainability and effectivness of SP

6.3. Embracement of new technology

6.4. Possiblity of offering personalized service

6.5. Price/Quality review

7. Environmental Analysis

7.1. SWOT analysis

7.2. PEST analysis

7.3. Porter’s five forces analysis

7.4. four corner’s analysis

7.5. value chain analysis

7.6. early warning scans

7.7. war gaming