TWC 301 Course Info

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TWC 301 Course Info by Mind Map: TWC 301 Course Info

1. Processes

1.1. Be aware that it usually takes multiple drafts to create and complete a successful text

1.1.1. I want to be able to create more than one draft and not be satisfied with just one

1.1.2. CH#2 "Most aspiring designers have to learn design as a skill, through practice..."pg.35

1.1.3. be aware when writing direction plan to revise until satisfied

1.1.4. CH#4 shuffling visual elements around on the page looking for working balance takes time and practce pg. 67

1.1.5. CH#5 Once you start to visually connect the elements you will notice you may have to rework the balance on the page pg. 90

1.2. Develop flexible strategies for generating, revising, editing, and proof reading

1.2.1. CH#1 a common organizational tool is an outline,

1.2.2. Plan to use a volunteer to follow your written directions

1.2.3. CH#4 until you get more practice,stick with a single strong alignment" pg. 68

1.2.4. CH#5 Grid is organization that helps speed your layout decision process and keeps organized design pg.100

1.3. Understand that collaborative and social aspects of research and writing processes

1.4. Use appropriate technologies to manage data and information collected or generate for future use

1.4.1. be able to use different programs to organize my thoughts and research instead of losing them or confusing research that is not related with my current project

2. Rhetorical Knowledge

2.1. Identify, articulate,and focus on defined purpose

2.1.1. I want to be able to focus and stay on topic when representing a new idea and not tie other ideas that are irrelevant

2.1.2. CH.#1 try to keep the message short and simple

2.1.3. When writing directions be specifc and describe what the reader does after the task is completed

2.1.4. CH#3 the principle of contrast really stresses the visual difference between visual elements

2.1.5. CH#4 the images you choose should reinforce the message. pg. 68

2.1.6. CH#4 working balance in a page depends a great deal on finding the right sizes for all the visual elemets pg. 66

2.1.7. CH#5 alignment occurs when visual elements line up with other visual elements on the page pg.89

2.1.8. CH#6 the principle of repition is to achieve a unified design, means the repition of some visual aspect, brings a sense of sophistication pg. 124

2.1.9. CH#7 flow referes to the visual and verbal paths of movement in which the reader's eye track through a page pg. 146

2.1.10. CH#7 verbal flow is the order in which the viewer reads the text on the pages and visual flow is the order in which the viewer looks at the images and graphics on the pages pg. 147

2.2. Respond to the need of the appropriate audience

2.2.1. CH.#1 try to put yourself in their shoes

2.2.2. CH#2 emphasis simplifies reader's task and helps pick out the important information faster

2.2.3. When writing directions know your audience, make it clear and simple, easy for your readers to understand with minimal effort

2.2.4. Try to avoid directions with more then 10 steps

2.2.5. CH#3 contrast is one of the easiest and quickest ways to give the reader a visiual 42

2.2.6. CH#4 "readers are more comfortable with a well-balanced page and are more likely to to spend time reading your message" pg. 84

2.2.7. CH#4 "paragraph after paragraph of all text signify work to many readers" pg.74

2.2.8. CH#5 readers will find it easier to follow the flow of the information on your design if sticking with the grid structure pg.94

2.2.9. CH#5 organized and simple page also communicatesyour message better to your intended audience pg.104

2.2.10. CH#6 a unified design is easier to read, remember, and absorb the message pg. 124

2.2.11. CH#7 western cultures read text from left to right and top to bottom arranging the text in order for the readers to read the material pg.147

2.3. Use conventions of format and structure appropriate to rhetorical situation

2.3.1. CH.#1 ex) trying to communicate to a large use banner or poster for a public event

2.3.2. CH#3 ways to use contrast: placing small objects with very large ones on the same page, all capital letters next to lower case letters, warm colors with cool colors, black type with light gray

2.3.3. CH#4 "just because an image is unablanced doesn't mean that your page will be unbalanced too" pg. 81

2.3.4. CH#4 the advantage of empty space in a picture is that it allows you to creatively plug in your own text and even additonal graphic pg. 79

2.3.5. CH#5 in a simple design alignment strenghtens the layout and it makes it seem more organized

2.3.6. CH#5 readability suffers when paragraphs are set with a flush right/ragged-left alignment scheme pg.101

2.3.7. CH#6 consistency is important in a multi page document because it is easier to read pg. 128

2.3.8. CH#7 the fastes way to achieve good flow is to set a typographic masterplan that includes: typefaces, sizes, colors for headlines, subheads,body copy, picture captions, column widths, alignment scheme, and margin spaces. pg. 150

2.3.9. CH#7 images turned toward the right seem to move forward naturally with little effort pg.152

2.4. Respond appropriately to different rhetorical situations

2.4.1. CH#4 "pages with alot of graphics, photos, and illustrations catch the reader's eyes than all text pages"pg. 74

2.5. Adopt appropriate voice, tone, and level of formality

2.5.1. CH#2 if headings are emphasized they become visually prominent, helps reader scan over and pick areas of interest

2.5.2. When writing directions use number for commands and bullet points for options

2.5.3. CH#6 to fully utilize the power of repition the designer must seek out visual elements to repeat and really stress consistency in the application of visual elements on the page. pg. 123

2.6. Understand how each genre helps to shape writing and how readers respond it

2.6.1. CH#2 "adding imagery to a design, as well as adding emphasis to the words, substantially improves its visual interest and appeal" pg.34

2.6.2. CH#5 a page ladking a unifying text alignment scheme seems disorganized, pages with a lot of text, is often difficult to read pg. 101

2.6.3. CH#6 gestalt law of perception is possible by the element of repition. without repition of elements visual perception of similarity would not occur pg. 128

2.6.4. CH#6 figure/ground allows the reader to seperate layers of meaning pg. 126

2.6.5. CH#6 unity is achieved when all the elements on the page look like they belong together. The human eye seeks unity and when that is not accomplished readers lose interest pg. 124

2.6.6. CH#7 by breaking up bulleted lists of information and placing them on a different parts of the page immediately shatters the verbal flow...readers find it difficult to smoothly track down a list pg.150

2.7. Write in multiple genres

2.8. Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information

2.8.1. CH#1 "to send a job to press via digital files involves the careful creation of files using desktop plublishings and illustration software such as QuarkXpress, Adobe InDesign, Macromedia..." pg.19

2.8.2. CH#5 when using a page layout program on a computer, create a file the size of your final page format pg.97

2.8.3. CH#5 specify the margin space, number of columns, and how wide the space is between the columns in the program. If you don't know how to set the spaces consult the program manual pg. 98

2.9. Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres

2.9.1. CH#3 the use of diamond shapes as bullets to lead the reader diwb the page. pg. 53

2.9.2. CH#4 "adding a drop shadow behind a whole skewed layout design gives the viewer rthe impression that the design is about to lift off the page's surface" pg. 72

2.9.3. CH#4 "skewing elements away from the horizontal and vertical adds dynaminc energy layout" pg. 72

2.9.4. CH#5 Grid is a nonprinted system of horizontal and vertical lines that divides the page and helps the page designer align elements consistently pg. 92

2.9.5. CH#5 grid structures shines in multiple page formats, simplifies the layout decision making process.

2.9.6. CH#7 lists flow beter and are moe legible when the bulleted items are kept close together and are in alignment pg. 152

3. Knowledge of Convetions

3.1. learn common formats for different genres

3.1.1. CH#2 for condensed formats stick to single strong alignment.."makes for a cleaner, more organized page.."pg. 32

3.1.2. CH#3 for contrast "if two elements are not supposed to look identical, then make sure they look extremely different" pg. 56

3.1.3. CH#5 Pages seem more organized when picking a consistent text alignment or by lining up edges of elements pg.90

3.1.4. CH#6 multi page document might use the same typeface, size, color, for all headlines with consisten margins pg. 122

3.1.5. CH#6 Repeating visual elements doesnt mean the elements have to be indentical pg. 122

3.1.6. CH#7 while setting up a flow scheme, the principle of flow is greatly enhanced by the simultaneous usage of the principle of repetition pg. 162

3.2. Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics

3.2.1. CH#2 all caps seem to visually shout, can be difficult to read, and slows down the reader.

3.2.2. CH#2 "...repetition of the lines brings a unified order to the page" pg. 32

3.2.3. When writing directions start each direction with a verb that is telling the reader what to do

3.2.4. CH#3 when using contrast it is okay to make some information smaller than other information. If the reader needs the information make sure it is still easy to find it.

3.2.5. CH#5 four basic text alignments, flush, left, right, centered and justified are the most common pg.101

3.2.6. CH#7 orientation of the image on the page can speed the viewer's progression pg. 154

3.3. Understand and apply legal and ethical uses of information and technology including copyright and intellectual property

3.3.1. As soon as you write something, take a picture, write a song, ect. It is copywritten at that very moment

3.3.2. Copy right is violated whether money is charged or not

3.3.3. Copy right has two main purposes: one is protection of the creator to obtain benefits from their valuable work and two is the protection of the author's right to determine how their work will be used

3.3.4. Fair Use allows other to copy part of or all of a copyrighted work, even when the creator has given permission

3.3.5. Fair use of copyrighted work is considered when it is socially benefecial like research,teaching, scholarship, are just some examples

3.3.6. Creative commons allows creators to relenquish some rights while still keeping others.

3.3.7. main goal for creative commons is to increase access to sharing intellectual property

3.3.8. Creative commons allows the creater to create their own license by choosing certain answers to questions on how they want their work distributed

4. Critical Thinking, Reading, and Writing

4.1. Use information, writing, and reading for inquiry, learning, thinking, and communicating

4.1.1. CH.#1 know exactly what words you want to use on the page to convey your message

4.2. Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context

4.2.1. Be able to tie in new information such as articles and research to solidify current views and beliefs and hold a good argument to prove my point