Marketing

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Marketing by Mind Map: Marketing

1. Infusionsoft

1.1. New Lead campaign

1.1.1. Yodle LHR

1.1.1.1. Landing page must say - check your email for a message

1.1.1.2. Double-opt in

1.1.1.3. Email 1 - LHR- How it works

1.1.1.4. Email 2 - FAQ's

1.1.1.5. Email 3 - How to choose the right clinic

1.2. Customer Campaign

1.2.1. New Customer welcome campaign

1.2.1.1. Welcome to the family

1.2.1.2. Additional Resources - how does lhr work, faq's, what to expect, sun exposure, pain, tanning, pre-post instructions, clinic policy

1.2.1.3. Post-tx check - after every tx - how did it go? Any pain or other problems?

1.2.1.4. Progress check - after 3rd tx - how's it going?

1.2.1.4.1. Survey - how did we do?

1.2.1.5. Post-completion review - after 6th LHR & 5th tx for others - How did we do?

1.2.1.6. Happy

1.2.1.6.1. Yes

1.2.1.6.2. No

1.2.1.6.3. Too early

1.2.1.7. Wow! campaigns

1.2.1.7.1. Birthday comp facial

1.2.1.7.2. Anniversary comp facial

1.2.1.7.3. Monthly wishes eg mothers day, fathers day

1.2.1.8. Misc

1.2.1.8.1. Customer complaint

1.2.1.8.2. Failed Autopays

1.2.1.8.3. Transfers

1.2.2. Lost Customer Campaign

1.3. Long Term Nurture campaign - for cold prospects

2. Mediums

2.1. Email

2.2. Text

2.3. Voicebroadcast

2.4. Mail

2.4.1. Postcards

2.4.2. Newsletters

2.4.3. Handwritten Thank you Notes

3. Goals

3.1. Buy Series/Package

3.2. Buy 1st Time Only

3.3. Schedule Consultation Appointment

4. Where will they come from (Lead Capture )

4.1. ONLINE - Web Form

4.1.1. Directly buy/book online

4.1.2. Email communication with Sales Coordinator

4.1.3. email f/u sequence = to Nurture leads

4.2. PHONE Call in >> Inbound Sales Coordinator

4.3. WALK-IN to the clinic

5. How to Make Customer Happy

5.1. Great Results

5.1.1. Best Equipment / Technology

5.1.2. Best Protocol

5.1.3. Best Training

5.1.4. Best Monitoring /Coaching - to ensure protocol is followed

5.1.5. Measure Success

5.1.5.1. % Improvement report in EMR

5.1.5.2. Customer Surveys

5.2. Great Customer Service

5.2.1. Always being pleasant & making them feel welcome and wanted

5.2.2. Immediate Response to inquiries/ complaints

5.2.2.1. Online Customer communication/complaint form

5.2.2.2. Tel-Assistant

5.2.2.3. Dedicated Customer Service Rep

6. Attract Traffic (Lead Generation)

6.1. Referral

6.1.1. Trade / JV / Affiliate

6.1.2. Current Customers

6.2. Internet

6.2.1. Google

6.2.2. Facebook

6.2.3. Yodle

6.2.4. Signature Specialists

6.2.5. Groupon

6.3. Outbound Marketing

6.4. Other

6.4.1. Radio,TV, Direct Mail etc