Course Info (TWC301)

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Course Info (TWC301) by Mind Map: Course Info (TWC301)

1. Rhetorical Knowledge

1.1. Identify multiple genres

1.2. Understand multiple genres

1.3. Write in multiple genres

1.4. Indentify the defined purpose

2. Critical Thinking, Reading, and Writing

2.1. Use new information for different thinking, reading, and writing

2.2. Proof read before submitting

2.3. Integrate new processes

3. Processes

3.1. Know that it takes multiple submissions to be perfect

3.2. Always proof read your work

3.3. Collaborate with others while working

3.4. Use apropiate technologies

4. Knowledge of Conventions

4.1. Learn common genres

4.2. Understand common genres

4.3. Understand the tone and mechanics of the different genres

5. Basics of Design: Ch. 2

5.1. Adding emphasis

5.1.1. bold letters

5.1.2. underlining

5.1.3. italics

5.1.4. making a visual lisy

5.2. Creating a visual Hierarchy

5.2.1. Imagry

5.2.1.1. creating a vision for readers

5.2.2. Position

5.2.2.1. your point of view

5.2.3. Colors

5.2.3.1. different moods/tones

5.2.4. size

5.2.4.1. adds emphasis

5.3. Creating contrast in writing

5.3.1. contrast

5.3.1.1. differences

5.3.2. compare

5.3.2.1. similarities

5.3.2.2. cue words for sililarities

5.3.2.2.1. both

5.3.2.2.2. also

5.3.2.2.3. similar

5.3.2.3. cue words for differences

5.3.2.3.1. however

5.3.2.3.2. on the other hand

5.3.2.3.3. but

6. Basics of Design: Ch.1

6.1. Copywriting

6.1.1. step 1-Figure out what you want to accomplish with the copy

6.1.1.1. are you providing info?

6.1.1.2. are you buying something?

6.1.1.3. is it an invitation?

6.1.2. step 2-make a list

6.1.2.1. what's in it for the reader?

6.1.2.2. why would this benefit the reader?

6.1.2.3. write a feature and benefit for every aspect

6.2. Emphasis

6.2.1. states the most important element

6.2.2. big/boldest font

6.2.3. quickest way to draw your message

6.3. Balance

6.3.1. Concerned with the visual elements on a page

6.3.2. avoids clumping elements in one loaction

6.3.3. groups info in a more logical way

6.4. Repetition

6.4.1. states repeating lines, shapes, colors, etc.

6.4.2. too much repetition can clump the page

7. Basics Of Design: Ch.3

7.1. Why use contrast?

7.1.1. It creates visual interest and directs the attention of the user.

7.1.2. Creates organization and flow.

7.1.3. Defines a hierarchy.

7.1.4. New node

7.2. Examples of contrast

7.2.1. Color, Size, and Alignment

7.2.1.1. Color scheme draws user in.

7.2.1.2. Sizes of letters mean different things.

7.2.1.3. Page alignment directs reader's eyes

7.2.1.3.1. straight alignment makes the page look better.

7.2.1.4. Big headings create a sense of hierarchy.

7.3. What is contrast?

7.3.1. Contrast is the difference between two or more elements.

8. Basics of Design: Ch. 4

8.1. Balance

8.1.1. White space- the space in the page that doesn't contain visual elements.

8.1.2. Always add to empty spaces to make the page look more full.

8.2. Format

8.2.1. Dynamic type- positioning letters that run uphill.

8.2.2. Stacked letters- Staggered typing; difficult to make it look clean on a page.

8.3. Symmetrical

8.3.1. Visual elements are mirrored from side to side or top to bottom.

8.3.2. Easier to create and safe.

8.3.3. Centered pages appear more formal and static.

8.4. Asymmetrical

8.4.1. Designs or words are arranged unequally.

8.4.2. Arranged on either side of the imaginary axis.

8.4.3. More photos, shapes, color, and textures.

9. Basics of Design: Ch. 5

9.1. Improving your designs

9.1.1. Seems clearer and more organized

9.1.2. Visually connect graphics and type

9.1.3. Pick consistent allignment

9.2. The Grid

9.2.1. Is a nonprinted system of horizontal and vertical lines that divides the page and helps the page designer align elements consistently

9.3. Text allignment

9.3.1. Basic Text Allignments

9.3.1.1. Flush left

9.3.1.1.1. Align left

9.3.1.2. Flush right

9.3.1.2.1. Align right

9.3.1.3. Centered

9.3.1.3.1. formal (wedding invitations)

9.3.1.4. Justified

9.3.1.4.1. In newsletters and magazines. Develop 'rivers'

9.3.2. Advanced Text Allignments

9.3.2.1. Runaround

9.3.2.1.1. 'text wrap' text wraps around a photo

9.3.2.2. Asymmetric

9.3.2.2.1. Interesting but difficult to read

9.3.2.3. Concrete

9.3.2.3.1. type takes on the shape of the action being described

10. Basics of Design: Ch. 6

10.1. Repetition

10.1.1. Important in single or multiple pages.

10.1.2. Using this will make you look stronger, more interesting to look at, and sophisticated.

10.1.3. For multi-pages documents like newsletters, you might use the same typeface, size,and color for all headlines.

10.1.4. Resumes

10.1.4.1. Combine repetition with other design principles.

10.2. Promimity

10.2.1. Items that are spatially located near each other seem part of a group. The closer the items are spatially located near each other, the more likely they are to be considered part of an organized and unified group.

10.3. Closure

10.3.1. The eye seeks to 'close' familiar forms.

10.4. Figure/ground

10.4.1. Figures- positive elements.

10.4.2. Ground- negative elements.

10.4.3. A fundamental gestalt law of perception that helps us visually identify objects (figure) as distinct from their background (ground).

10.5. Continuation

10.5.1. The human eye follows the pointing direction of the arrows or the flow of a word across shapes.

10.6. Similiarity

10.6.1. Visual elements that are similar in shape, size, color, proximity, and direction are perceived as part of a group.

11. Basics of Design: Ch. 7

11.1. Verbal Flow

11.1.1. How the text is arranged on the page and the order in which the reader reads the material.

11.1.1.1. Western readers read from tops left to bottom right.

11.2. Techniques to enhance verbal flow.

11.2.1. 1. place headlines near their articles.

11.2.2. 2. choose an easy to read serif typeface and use it consistently through an article.

11.2.3. 3. when articles flow onto other pages, keep text consistent. (font, color, sizes, headings)

11.2.4. 4. use columns that are neither too wide nor too narrow.

11.2.5. 5. avoid extra-wide leading or solid leading in body copy.

11.3. Visual verbal flow

11.3.1. Consistent usage of common visual elements makes the page very unified in appearance.

11.3.2. Use arrows or pointers for a usage of visual flow devices that point to important points.

12. Copyright

12.1. Since copyright protection is granted only with respect to original forms of expression, the vast majority of data, information and ideas produced worldwide at any given time belongs to the Public Domain.

12.2. A lot of information is not eligible for protection.

12.3. The Public Domain status of a work does not necessarily mean that it must be made accessible to the public.

13. Fair Use

13.1. Include the copyright symbol and the name of the copyright owner directly on/under/around the digital material.

13.2. Fair use provisions of the copyright law allow for limited copying or distribution of published works without the author's permission in some cases. Examples of fair use of copyrighted materials include quotation of excerpts in a review or critique, or copying of a small part of a work by a teacher or student to illustrate a lesson.

13.3. Images, graphics and video should be credited to their owners/sources just as written material.

14. Creative Commons

14.1. Higher education believes in free exchange of knowledge is fundamental to the common good, so they use photos for their lesson plans from creative commons.

14.2. An alternative method for method for marking creative products and publications.

14.3. Is is significant because is gives advances in technology for creating, sharing, sampling, and reusing content in various forms.