1. 1.Product Knowledge
1.1. Travel Ball Education
1.1.1. National
1.1.2. Regional
1.1.3. Select "Non Parents"
1.1.4. Local Travel Teams
1.2. Showcase Education
1.2.1. What is a showcase?
1.2.2. When should you start?
1.2.3. What should you get out of it?
1.3. College Placement Requirements
1.3.1. NCAA Div 1
1.3.2. NCAA Div 2
1.3.3. NAIA
2. 2. In-House Marketing Plan
2.1. Athletic Evaluation
2.1.1. This becomes your road map
2.1.2. You cant improve what you don't measure
2.1.3. Where can you get one?
2.2. Top Questions
2.2.1. Campus Life
2.2.2. Radius
2.2.3. Economic Needs
2.2.4. Intended Major
2.2.5. What the most important factor
2.2.6. What Story Are you telling?
2.3. Deciding factors
2.3.1. How will you make your final decision?
2.3.2. When will you make your final decision?
2.3.3. How important is playing your sport at the next level?
2.4. Video Marketing Materials
2.4.1. Short
2.4.2. Recent
2.4.3. Easily Accessable
2.5. Create Your Target List
2.5.1. Base this list on your previously discussed factors
2.5.2. Target 15-20 post due dilegence
3. 3.Direct Marketing Activities
3.1. Direct Mail
3.1.1. Be unique
3.1.2. Most unused
3.2. Direct E-Mail
3.2.1. Be short and draw emotion
3.2.2. Be sequencial
3.2.3. Be mindful of the time of year
3.3. Direct Phone Call/Voicemail Campaign
3.3.1. 95% of your competition is to scared
3.3.2. Path of least expense
3.3.3. Dialogue is power
3.4. Recomendations
3.4.1. Coaches
3.4.2. Scouts
3.4.3. Respected Evaluators Of Talent
3.5. References
3.5.1. Character
3.5.2. School Activities
3.5.3. Influencers
4. 4.Showcasing Plan
4.1. What Types
4.1.1. College Camps
4.1.2. Player Ranking Events
4.1.3. Who is there and why?
4.2. Where?
4.2.1. What Part of the map?
4.2.2. Do they have people who are ready
4.3. When?
4.3.1. When is the best time?
4.3.2. When is it too late?
4.4. Results we want at the events?
4.4.1. Data Not Drama
4.4.2. Feedback
4.5. Teams
4.5.1. Team needs to fit your plan
4.5.2. Do you need to be seen or placed?
4.5.3. Players of similar needs on the roster
5. 5.Decision Making Activities
5.1. Answers to Qualifying Questions
5.2. Family Disucssions
5.3. Family College Worksheet
6. THIS IS BUSINESS NOT A HOBBY IN 2018
6.1. Avg Family is spending 5-8K a year
6.2. Average Showcase is $250
6.3. College Cost are 80-180K
6.4. Youth Sports 15 Billion Dollars in 2017
6.5. Only 5% of HS athletes play in College
6.6. Most Coaches are way to busy to help each player individually
6.7. Your separation from your coach hurts you not them
7. OK HOW CAN COACH HELP?
7.1. Visit www.coachsantiago.com
7.2. Free Scholarship Strategy Session @ www.coachsantiago.com
7.3. Copy of My Latest Book "Play for a Reason not Just a Season"
7.4. I Can work Help you Personally
7.4.1. What you get if accepted
7.4.1.1. Unlimited One-on-One Coaching with Coach Santiago
7.4.1.2. 60 Day Action Plan
7.4.1.3. Direct Access to My Schedule
7.4.1.4. Due Diligence Help
7.4.1.5. Over 50 Videos In the Home Study Program & Player Development Files
7.4.1.6. Unlimited Role Plays with Parents and Players
7.4.1.7. Full Database of All Coaches In USA
7.4.1.8. Marketing Video Set Up
7.4.1.9. Unlimited Access to our professionals
7.4.1.10. Texting and Email Support
7.4.1.11. Peace of Mind Knowing You Have a Mentor
7.4.1.12. Coaching Until High School Graduation
7.4.1.13. Personal Marketing Website
7.4.1.14. Social Media Coaching
7.4.1.15. Unlimited Tools, Handouts etc
7.4.1.16. Latest Recruiting News & Details Drop Right To you
7.4.1.17. Most Available Coach In Your Carreer
7.4.1.18. Program is Valued at Over $9,000
7.4.2. Cost Options
7.4.2.1. One Time Payment of $4,999
7.4.2.1.1. Money Back Guarantee!!!
7.4.2.1.2. (12) Payments as low as $453/Month
7.4.2.1.3. COVERS YOU THRU GRADUATION
7.4.2.1.4. 1 on 1 Personal Mentorship Program
7.4.3. 3 Must For Any Potential Client
7.4.3.1. Be Coachable
7.4.3.2. Committ to Communication
7.4.3.3. Family is Ready To Take Action