global yes?/no?
by Katrin Terkatz
1. foreign market conditions
1.1. legal/political environment
1.2. social/cultural environment
1.3. technical environment
1.4. economic environment
1.5. competitive environment
2. competitive advantage
2.1. value other companies can´t deliver to the customer
2.2. global level
2.3. license/patent
2.4. cost
2.5. market poxer
3. domestic market conditions
4. level of commitment
5. Questions??
5.1. Is it efficient?
5.2. potential benefit?
5.3. management skills?
5.4. how to adapt?