Also known as the TOWS Matrix. SWOT Analysis is an but powerful guide for analyzing a company"s Strengths and Weaknesses, and the Opportunities and Threats a company might encounter. Enables a company to focus on strengths, minimize threats, and take advantage of opportunities.

SWOT Analysis can be used for a variety of assessments including:

business ideas, opportunities or business plans
your company (its position in the market, commercial viability, etc)
your competition
sales distribution methods
products or brands
strategic options
evaluations of product portfolio
evaluations of investment portfolio
opportunities to make an acquisition
potential partnerships
changing a supplier
outsourcing a service, activity or resource