JOE GROOMING

1. WORDBANK

1.1. 'We are all Joe'

1.2. 'Help You, Help Others'

1.3. Feel Good by Doing Good

2. DO GOOD

2.1. FREE LOVE

2.1.1. gym @ washington sports club

2.1.2. local college sports team - on way to tournament

2.1.3. local h.s. sports team - on way to tournament

2.1.4. on the campus/street

2.2. R.A.K

2.2.1. unemployed

2.2.2. homeless

2.2.3. rehab

2.2.4. mental hospital

2.2.5. post op patient - first shower

2.2.6. troops?

3. TASTEMAKER (blogger/etc.)

3.1. new client exposure

3.2. *

3.2.1. DCist/etc

3.2.2. hypebeast

3.2.3. guilt

4. packaging update

4.1. special RAK branding/packaging

4.2. can empty containers also be used to help again?

5. FEEL GOOD

5.1. BuyOneGiveOne