JOE GROOMING

1. WORDBANK

1.1. 'We are all Joe'

1.2. 'Help You, Help Others'

1.3. Feel Good by Doing Good

2. packaging update

2.1. special RAK branding/packaging

2.2. can empty containers also be used to help again?

3. DO GOOD

3.1. FREE LOVE

3.1.1. gym @ washington sports club

3.1.2. local college sports team - on way to tournament

3.1.3. local h.s. sports team - on way to tournament

3.1.4. on the campus/street

3.2. R.A.K

3.2.1. unemployed

3.2.2. homeless

3.2.3. rehab

3.2.4. mental hospital

3.2.5. post op patient - first shower

3.2.6. troops?

4. FEEL GOOD

4.1. BuyOneGiveOne

5. TASTEMAKER (blogger/etc.)

5.1. new client exposure

5.2. *

5.2.1. DCist/etc

5.2.2. hypebeast

5.2.3. guilt