So how has the preliminary task along with all the other research tasks helped me for the main task?

1. The genre swap task forced me to look in to the specific genre conventions in certain genres, the fact that we had to convert genres emphasised the differences between the videos within that genre. This understanding of genre conventions would help me understand the need to look in to the genre our un signed artist follows and we now understand the importance of following those specific conventions.

2. The hip hop honeys case study taught us about the illustration of women in music video and how both feminists and post feminists would criticise the way women are utulised in music videos. This will help me for my main task as I will know whether the use of women in my music video would seem controversial and I also know why they are needed for the music video.

3. ALl theorists helped us unpick how music videos target their audiences through their psychological mindstate. It also taught us why some music videos have women portrayed in such a sexually derogotive way. This will help us for our videos, we might want to target a male market, using these theories or going against these theories could help us.

4. Feminism, John Berger, Laura Mulvey and music videos crticisms.

5. Hip hop honeys case study

6. Genre swap task

7. The actual main task is to create a campaign for an unsigned artist, making a website and digi pack cover for the artist.

7.1. New node

8. Other research Tasks

9. Reading Richard Dyer's theory taught us the fundamentals of pop artist marketing and how they gather such a large fan base, it also illustrated the reasons why some artists fail in the industry. This knowledge will help us market our artists image in our main video as well as have awareness to whether keeping that image would hinder or improve his popularity as an artist.

10. Richard Dyer

11. Moving toy Task

11.1. The moving toy task was our first actual preliminary task, this was useful in some ways as it taught us the ways to go about making a music video. Teaching us that making music videos varies to making film scenes. The cutting rate varies and the sequence is random, two key things which I needed to take in to consideration. This will help me with my main task because now I will understand how I would need to edit and shoot the video making it look like a successful music video rather than an amateur made copy.