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MYLK by Mind Map: MYLK

1. To offer a guilt-free, delicious attitude to milk & food that can be fun, healthy and free - "you CAN have it all"

2. Branding

2.1. A person who drinks mylk is someone who is aware of themselves, the environment, and how to live their best lives. Someone who isn't afraid to have fun & design their life the way they want to live it.

2.2. Word Associations

2.2.1. Fun

2.2.2. Guilt-free

2.2.3. Delicious

2.2.4. Healthy

2.2.5. Clean

2.2.6. Refreshing

2.2.7. Easy/ Convenient

2.3. Brand Names

2.3.1. T.O.M - That Other Milk

2.3.2. Mi-mylk

3. Customer Profiles

3.1. 1. Vegan Instagrammers

3.1.1. Aesthetically pleasing & desirable

3.1.2. Pastels & Clean lines

3.1.3. Novelty

3.1.4. Target Market: young health-focused females

3.1.5. INSTAGRAM influencers

3.2. 2. Average Joe

3.2.1. Fun and dynamic

3.2.2. Energy, excitement & confidence

3.2.3. Novelty & curiosity

3.2.4. Something to engage with

4. TASK LIST

4.1. Create a mood board

5. Competitors

5.1. MilkLab

5.2. AlmoMilk

5.3. Milkadamia

5.4. Macro Organics

5.5. All current competitors mainly focus on WHOLESALE MILK ONLY

6. Goal & Mission

6.1. A lifestyle you can enjoy & also tastes good