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Social Media: Where the students are talking by Mind Map: Social Media: Where the students are talking
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Social Media: Where the students are talking

Platforms

Facebook

News Feed, Top and recent stories, Edgerank, Advertisements, Suggestions, Social Graph

FIU's Facebook Page, Landing Page is wall, Pic of the Week, Student Questions, Facebook Place

Twitter

Basics, @, RT's

Search FIU & Florida International University

Hashtags

YouTube

Highlighted Video

Uploads, Lists

Student Videos

World's second largest search engine

Sharing

Foursquare

Geo-location

Mobile App

University 4sq page

Tumblr

Multimedia, Text, Photo, Quote, Link, Chat, Audio, Video

Student Posts

Questions

Curating Content

Tags

Flickr

Search

Organize Photos

Internal vs. External use

LinkedIn

Personal Use

Groups

Jobs

Livestream

Commencement

Best Practices

Picking a student leader

Get familiar with terms of service

Make a Facebook Fan Page vs. Personal Profile

How to answer student questions

Social Media

News

Technology

Permission Based Marketing

Two-Way Conversation

Touchpoints

Social Interaction

Customer Service

Resources

HigherEd Live

Student affairs live on Wednesdays at 4 p.m. EST with Eric Stoller

Inside Higher Ed

Mashable

Largest news outlet on social mediaPartnership with CNN

#SAchat

Student Affairs Collaborative blog and community have a chat every Thursdays from 1-2 p.m. EST

Execution

Branding

Language

Worlds Ahead

Logo

Budget

Tools

ROI

Student Retention

Strategy

Social Media Strategy Aligning with university and department goals and objectives Art Thieves- Dream big or don't bother- Know what people (audience) like- Simple plans are the best - Pic of the Week- Sweat the details- Recognize you can't control everything- Think about the day after. Thieves don't get caught stealing, they get caught selling their art work. 

Decentralization vs. Centralization

Centralized, Establish a strong voice, Prevents former employees from letting social eco systems die, Multi-faceted community

Decentralized, Ability to join focused conversations, Empowering different departments, employees to understand and join the conversation, No communication between departments

Hub & Spoke, One main hub and several spokes with segmented focuses, If structured properly, it combines the best of both worlds.

Content Strategy

Roadmap to creating and maintaining content their audience really cares about

Content Analysis, Gap analysis

User Experience

Key Themes and messages

Personal vs. Company

news.FIU.edu

Thoughtful and provoking stories

Original Content

Student, faculty and staff blogs

calendar.FIU.edu

Two to three sentences on the who, what, where and why.

Appears on the homepage

Mobile App