1. Best Practices
1.1. Picking a student leader
1.2. Get familiar with terms of service
1.2.1. Make a Facebook Fan Page vs. Personal Profile
1.3. How to answer student questions
2. Social Media
2.1. News
2.2. Technology
2.3. Permission Based Marketing
2.4. Two-Way Conversation
2.5. Touchpoints
2.6. Social Interaction
2.7. Customer Service
3. Resources
3.1. HigherEd Live
3.2. Inside Higher Ed
3.3. Mashable
3.4. #SAchat
4. ROI
4.1. Student Retention
5. Platforms
5.1. Facebook
5.1.1. News Feed
5.1.1.1. Top and recent stories
5.1.1.2. Edgerank
5.1.1.3. Advertisements
5.1.1.4. Suggestions
5.1.1.4.1. Social Graph
5.1.2. FIU's Facebook Page
5.1.2.1. Landing Page is wall
5.1.2.2. Pic of the Week
5.1.2.3. Student Questions
5.1.2.4. Facebook Place
5.2. Twitter
5.2.1. Basics
5.2.1.1. @
5.2.1.2. RT's
5.2.2. Search FIU & Florida International University
5.2.3. Hashtags
5.3. YouTube
5.3.1. Highlighted Video
5.3.2. Uploads
5.3.2.1. Lists
5.3.3. Student Videos
5.3.4. World's second largest search engine
5.3.5. Sharing
5.4. Foursquare
5.4.1. Geo-location
5.4.2. Mobile App
5.4.3. University 4sq page
5.5. Tumblr
5.5.1. Multimedia
5.5.1.1. Text
5.5.1.2. Photo
5.5.1.3. Quote
5.5.1.4. Link
5.5.1.5. Chat
5.5.1.6. Audio
5.5.1.7. Video
5.5.2. Student Posts
5.5.3. Questions
5.5.4. Curating Content
5.5.5. Tags
5.6. Flickr
5.6.1. Search
5.6.2. Organize Photos
5.6.3. Internal vs. External use
5.7. LinkedIn
5.7.1. Personal Use
5.7.2. Groups
5.7.3. Jobs
5.8. Livestream
5.8.1. Commencement
6. Execution
6.1. Branding
6.1.1. Language
6.1.2. Worlds Ahead
6.1.3. Logo
6.2. Budget
6.3. Tools
7. Strategy
7.1. Decentralization vs. Centralization
7.1.1. Centralized
7.1.1.1. Establish a strong voice
7.1.1.2. Prevents former employees from letting social eco systems die
7.1.1.3. Multi-faceted community
7.1.2. Decentralized
7.1.2.1. Ability to join focused conversations
7.1.2.2. Empowering different departments, employees to understand and join the conversation
7.1.2.3. No communication between departments
7.1.3. Hub & Spoke
7.1.3.1. One main hub and several spokes with segmented focuses
7.1.3.2. If structured properly, it combines the best of both worlds.
7.2. Content Strategy
7.2.1. Roadmap to creating and maintaining content their audience really cares about
7.2.2. Content Analysis
7.2.2.1. Gap analysis
7.2.3. User Experience
7.2.4. Key Themes and messages
7.3. Personal vs. Company
7.4. news.FIU.edu
7.4.1. Thoughtful and provoking stories
7.4.2. Original Content
7.4.3. Student, faculty and staff blogs
7.5. calendar.FIU.edu
7.5.1. Appears on the homepage
7.5.2. Mobile App