News Feed, Top and recent stories, Edgerank, Advertisements, Suggestions, Social Graph
FIU's Facebook Page, Landing Page is wall, Pic of the Week, Student Questions, Facebook Place
Basics, @, RT's
Search FIU & Florida International University
World's second largest search engine
University 4sq page
Multimedia, Text, Photo, Quote, Link, Chat, Audio, Video
Internal vs. External use
Make a Facebook Fan Page vs. Personal Profile
Student affairs live on Wednesdays at 4 p.m. EST with Eric Stoller
Largest news outlet on social mediaPartnership with CNN
Student Affairs Collaborative blog and community have a chat every Thursdays from 1-2 p.m. EST
Social Media Strategy Aligning with university and department goals and objectives Art Thieves- Dream big or don't bother- Know what people (audience) like- Simple plans are the best - Pic of the Week- Sweat the details- Recognize you can't control everything- Think about the day after. Thieves don't get caught stealing, they get caught selling their art work.
Centralized, Establish a strong voice, Prevents former employees from letting social eco systems die, Multi-faceted community
Decentralized, Ability to join focused conversations, Empowering different departments, employees to understand and join the conversation, No communication between departments
Hub & Spoke, One main hub and several spokes with segmented focuses, If structured properly, it combines the best of both worlds.
Roadmap to creating and maintaining content their audience really cares about
Content Analysis, Gap analysis
Key Themes and messages
Thoughtful and provoking stories
Student, faculty and staff blogs
Two to three sentences on the who, what, where and why.
Appears on the homepage