1. Reading
1.1. Reading in-store
1.1.1. Able to read book without leaving
1.1.2. E-book sample
1.1.3. Encourage long visit
1.1.4. Variety of titles
1.2. Purchasing
1.2.1. Offline
1.2.1.1. Encourage regular visit
1.2.1.2. Renting books
1.2.1.3. Smart checkout with help of employees
1.2.2. Online
1.2.2.1. Attractive platform
1.2.2.2. Simple using
1.2.2.3. Shipping policy
2. Services
2.1. Coffee shop
2.2. Small fastfood restaurant
2.3. Membership policy
2.3.1. Promotion
2.3.2. Free water and tea
2.3.3. Gift card
2.3.4. Free shipping
3. Subject
3.1. Health
3.2. Lifestyle
3.2.1. Sport&Fitness
3.2.2. Travel
3.3. Fiction
3.3.1. Adventure
3.3.2. Crime, Mystery & Thrillers
3.4. Non-fiction
3.4.1. Art
3.4.2. Technology
3.4.3. Music
3.4.4. Movies and drama
3.4.5. Food and Drink
3.4.6. Psychology and Social science
3.5. Education
3.5.1. Business
3.5.2. Languages
3.5.3. History
3.5.4. Science
3.6. Children's books
4. Atmosphere
4.1. Communal Area
4.1.1. Sofa for break
4.1.2. Discovery
4.1.2.1. Online catalog integration
4.1.2.2. Recommendation
4.1.2.2.1. Feature books section
4.1.2.2.2. Favourite from online account
4.2. Private area
4.2.1. Reading rooms
4.2.2. Pods
4.2.3. Group discussing rooms
5. Community
5.1. Employees
5.1.1. Knowledgable
5.1.2. Friendly
5.1.3. Passionate
5.2. Customers
5.2.1. Book signing events
5.2.2. Author visits
5.2.3. Open discussion for groups
5.2.4. Exchange books among customers
5.2.5. Social media marketing