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TFG by Mind Map: TFG

1. - ZohoOne Rollout

1.1. - Five Pillars of Integration

1.1.1. - ZohoCRM for Sales and Marketing

1.1.1.1. - Zoho

1.1.2. - ZohoBooks for Keeping Track, Budgeting and Forecasting

1.1.3. - ZohoDesk for Multi Channel Service Deployment

1.1.3.1. - Existing Clients

1.1.3.1.1. - Client Manager Department will use:

1.1.3.2. - Future Clients and Leads

1.1.3.2.1. - Scheduling Department

1.1.3.2.2. - Confirmations Department

1.1.4. - ZohoProjects for Tasks and Keeping to a Schedule

1.1.5. - ZohoAnalytics for Reporting and Analysis\

1.1.5.1. - PageSense

1.2. - [COMPLETE] ZenDesk

1.2.1. - Multi Channel Support

1.2.1.1. - Self Service Portal / Knowledge Base

1.2.1.2. - Ticket System (complete support history)

1.2.1.3. - Live Chat

1.2.1.4. - Text and Push Notifications

1.2.1.5. - Call recording

1.2.2. - Fast Set Up. Approx $75 per seat per month

1.2.3. - Cons would be not as much custom flexibility.

1.2.3.1. - It is the perfect service tool, but not positive

1.3. - [COMPLETE] Zoho Help Desk

1.3.1. - [COMPLETE] Seemless Integration with CRM

1.3.2. - [COMPLETE] Not as elegant of solution

1.3.3. - [COMPLETE] Clear Winner Here after testing.

2. - Project Management App

2.1. - [COMPLETE] Test Podio

2.2. - [COMPLETE] Test Trello

2.2.1. - Test Slack Solutions for Project Management

2.2.2. - Test Slack Solutions for Analytics

2.3. - Put all tasks to a timeline.

2.4. - Set up a roadmap for future developments

2.4.1. - Capture ideas

2.4.2. - Stay accountable to timelines

2.4.3. - Put into our new project management system

3. - TFG Website Initiatives

3.1. - TFG 2019 Rule the Fucking Internet Plan

3.1.1. - SEO Optimization

3.1.1.1. - On site technical fixes

3.1.1.1.1. - Go page by page to fix issues. Ongoing

3.1.1.1.2. - [COMPLETE] Compress Java Script and CSS files.

3.1.1.1.3. - [COMPLETE] Install cache plugin.

3.1.1.1.4. - [COMPLETE] Move site to CDN

3.1.1.2. - Check on deferred javascript issue.

3.1.1.3. - Double check index.xml file.

3.1.1.3.1. - Add image map to it.

3.1.1.4. - Move to level 2 optimization plan

3.1.2. - Reviews and Reputation Management

3.1.2.1. - Inhouse Review Processes

3.1.2.1.1. - Train gabby on getting and maintaining reviews.

3.1.2.2. - Work with TrustPilot more closely

3.1.2.2.1. - Conference call on Tuesday, Feb 26, 2019 at Noon

3.1.3. - PPC Optimization

3.1.3.1. - Google

3.1.3.1.1. - [COMPLETE] Bing

3.1.3.1.2. - Consolidate Bing and FB into our Google strategy

3.1.3.1.3. - Consider firing Accelerated Growth Team from Google

3.1.3.1.4. - Consider WordStream as an alternative to help management

3.1.3.2. - Misc. PPC thoughts

3.1.3.2.1. - Re-organize Ad Groups according to expanded search phrases

3.1.3.2.2. - Change out Ad text to match keyword phrases

3.1.3.2.3. - Instapage platform dynamic field replacement

3.1.3.2.4. - Integrate CallRail.com capabilities into our Analytics workflow.

3.1.4. - TFG Reviews

3.1.4.1. - Add Locations to Yelp

3.1.4.2. - Add Locations to Bing

3.1.4.3. - Add Locations to FB

3.1.4.4. - Add Locations to Google

3.1.5. - TFG Social Media & Content Marketing Initiatives

3.1.5.1. - Facebook

3.1.5.1.1. - [COMPLETE] Integrate into our customer service workflow.

3.1.5.1.2. - Get a very low spend Facebook Campaign going.

3.1.5.2. - Blog Posts

3.1.5.2.1. - Repurpose content to social media outlets and via email.

3.1.5.2.2. - Set up RSS and Feedly to discover related content

3.1.5.3. - Experiential Content Marketing Initiatives

3.1.5.3.1. - Infographics, Slideshows, videos, etc.

3.1.5.3.2. - Typeform Quizzes and Forms

3.1.5.3.3. - Create an explainer video

3.1.5.3.4. - Memes and Funny Videos

3.1.5.3.5. - Go through calls and answer common questions in article format.

3.1.5.3.6. - Speak with team about need to bring in content creator so we can be more consistent.

3.2. - Sales Reps using Vonage App

3.2.1. - Order and provision phones

3.2.2. - Stress to salespeople this is not negotiable.

3.3. - TFG Misc. To Do's

3.3.1. - Complete Banner Ads

3.3.2. - Send Banners to Google for Display Ads

3.3.3. - Map solution for contact us page.

3.3.4. - [COMPLETE] HTTPS to make site secure.

3.3.5. - [COMPLETE] Contact Developer for housekeeping

3.3.5.1. - Contact Us Page

3.3.5.2. - Tracker for Converze

3.3.5.3. - Google Conversion with Zoho

3.3.6. - [COMPLETE] Add TrustPilot to Home Page

3.3.7. - Add TrustPilot to Landing Pages

3.3.8. - Integrate Yelp with website

3.3.9. - [COMPLETE] Figure out a dashboard solution

3.3.9.1. - [COMPLETE] Sales Numbers

3.3.9.2. - [COMPLETE] Web Stats

3.3.9.3. - [COMPLETE] Call Volume

3.3.9.4. - [COMPLETE] Scheduler stats

3.3.9.5. - ZOHO ONE is the Answer

3.4. - TFG Call Center, Scheduling and Customer Service

3.4.1. - Integrate announcements for Slack

3.4.2. - Integrate To Do's for Slack

3.4.3. - Integrate time zone solution for Slack

3.4.4. - Integrate

3.5. - Secondary Brand - Timeshare Defense

3.5.1. - [COMPLETE] Research Domains

3.5.2. - Purchase Domain - Pending

3.6. - Wyndham Suit - Hold

3.6.1. - timesharefreedomgroup.com

3.6.1.1. - NDA?

3.6.1.2. - Domain Broker

3.6.2. - Zero ties to Timeshare Freedom, LLC

3.6.2.1. - Knock out the legs of this, as every claim they are making is based upon a fictional and fabricated tie between Jordan and Timeshare Freedom, LLC.

3.6.2.2. - Response to RFA Q.2 is incorrect. Timeshare Freedom Group, LLC does not exist.

3.6.2.3. - Jordan can't answer any questions, as he has no ties to to TF and no ties to the law firm. He owns the domain timesharefreedomgroup.com, along with about 500 other domains that he buys, sells and leases.

4. - Content Site

4.1. - Complete Content Plan

4.2. - Freelancer writers

5. -