Business Models on .ie Technology Websites
by Neil Kenealy
1. e-commerce
1.1. Sell bigger range of products by using an out of town warehouse
1.2. sell products which can be drop shipped thus reducing inventory and eliminating the need for financing for inventory
1.3. Facebook like button on every product resulting in further promotion of the physical shop - sales have increased
2. Subscriptions
2.1. Paid Directory Listings
2.2. Paid Classified Ads
2.3. Jobs Forum
2.4. Event Management
3. Research
3.1. Online Community
3.1.1. Depression
3.1.2. Epilepsy
4. Non-Profit
4.1. School
4.2. Football Club
5. Advertising
5.1. Advertising: One or more third-parties place clearly defined adverts within the website/application. Variations of adverts include graphical banners, text, inline, pop-over, interstitial, etc. Normally charged by cost per click, cost per action, or cost per thousand impressions.
6. Sponsorship
6.1. One or more third parties become the ‘official’ sponsor(s) of the website. This could include fixed (non-rotating, typically prominent) adverts, integration of third-party branding (colours, slogans) and/or licensing agreements
7. Paid Content
7.1. Advertorials: third-parties pay to include marketing-led content on the website.
7.2. Ask About Risk A payment from the Companies giving input into the masterclasses eg www.pilz.ie
8. Marketplace
8.1. A percentage of each transaction from a suppliers website.
8.2. small fee for arranging an exchange of garden produce
8.3. Introduction fee when match second home exchange