Exam Preparation

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Exam Preparation by Mind Map: Exam Preparation

1. Weeks until exam

1.1. Week 1

1.1.1. New Material

1.1.1.1. Chapter 1 Revision Link to mind map summary

1.2. Week 2

1.2.1. Review Week 1

1.2.2. New Material

1.2.2.1. Chapter 2 and 3

1.3. Week 3

1.3.1. Review Week 2

1.3.2. New Material

1.3.2.1. Chapter 4 and 5

1.4. Week 4

1.4.1. New Material

1.4.1.1. Chapter 6

1.4.2. Revise Week 1, 2, 3

1.5. Week 5

1.5.1. Revise all chapters

1.6. Week 6

1.6.1. Revise all chapters

2. Resources

2.1. Text book

2.2. Past Exam Papers

2.3. Assignments

3. Notes

3.1. Remember to learn the BMW and VW case studies off by heart. There will be an essay on one of the topics.

3.2. Analyze my survey results before the oral exam.

3.3. Appointment with Professor Smith: 5 July 2019 - dry run oral exam

4. General

4.1. Exam date:

4.1.1. Written

4.1.1.1. 15 July 2019

4.1.2. Oral

4.1.2.1. 25 July 2019

4.2. Type of exam:

4.2.1. Marketing Communications

4.3. Number of questions:

4.3.1. Section 1

4.3.1.1. Multiple Choice

4.3.1.1.1. 25 Questions

4.3.2. Section 2

4.3.2.1. Long Questions

4.3.2.1.1. 10 Questions

4.3.3. Section 3

4.3.3.1. Essay Question

4.3.3.1.1. Choose between two topics

4.4. Grading & emphasis:

4.4.1. Exam weight

4.4.1.1. 80% toward final mark

4.4.1.1.1. 60% written exam

4.4.1.1.2. 40% oral exam

4.4.2. Course work weight

4.4.2.1. 20% toward final mark