1. Ranking Factor
1.1. On-Site
1.1.1. Domain
1.1.1.1. Domain Age
1.1.1.2. Domain History
1.1.1.3. Registration Length
1.1.1.4. Public vs. Private Whois
1.1.1.5. Penalized WhoIs Owner
1.1.2. Load Speed
1.1.2.1. Server Location
1.1.2.2. Web Platform
1.1.2.3. Cache Plugin
1.1.2.4. JPG Compression
1.1.2.5. SVG for Vector Image
1.1.3. HTTPS
1.1.4. Mobile Friendly
1.1.4.1. Responsive Web Design
1.1.5. Structured Data
1.1.6. Sitemap
1.1.7. Breadcrumb Navigation
1.1.8. Google Search Console
1.1.9. Google Analytics
1.1.9.1. Google Tag Manager
1.2. On-Page
1.2.1. Keyword Appears
1.2.1.1. Title Tag
1.2.1.2. Meta Description
1.2.1.3. Heading Tag
1.2.1.3.1. H1
1.2.1.4. Content
1.2.1.4.1. Keyword Density
1.2.2. Contect
1.2.3. Image Optimization
1.2.3.1. JPG Compression
1.2.3.2. Title & Alt Tag
1.2.4. Outbound Link
1.2.5. Internal Links
1.2.6. No Duplicate
1.2.6.1. Meta Description
1.2.6.2. Content
1.2.7. URL
1.2.7.1. Keyword
1.2.7.2. Length
1.2.7.3. Path
1.2.7.4. String
1.3. Off-Page
1.3.1. Backlink
1.3.1.1. Quality Content
1.3.1.2. Linking Domain Age
1.3.1.3. Root Domains
1.3.1.4. Contextual Links
1.3.1.5. DA/PA
1.3.1.6. Dofollow/Nofollow
1.3.2. Brand Signal
2. Keyword Research
2.1. Search Intent
2.1.1. Navigation
2.1.1.1. Direct Website
2.1.1.2. Brand Name
2.1.2. Information
2.1.2.1. Apa itu...
2.1.2.2. Bagaimana...
2.1.3. Consideration
2.1.3.1. Harga...
2.1.3.2. .... terbaik
2.1.4. Transaction
2.1.4.1. Jual....
2.1.4.2. Distributor...
2.1.4.3. Product Category
3. Search Engine Work
3.1. Crawling
3.1.1. Indexing
3.1.1.1. Ranking