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Metrics for Virtual Goods businesses by Mind Map: Metrics for Virtual Goods businesses
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Metrics for Virtual Goods businesses

Presenters

Daniel James

Andrew Chen

intro & terms

some key terms explained

introduction to Whirled

Puzzle Pirates

what factors drive LTV

games are rare as they make money from end customers directly

see flickr photo of slide

cost per acquisition

funnel

profit = LTV - cost/acquisition

customer retention metrics

sample dashboard

if your LTV > cost/acquisition, just go and buy traffic

puzzle pirates

retention

conversion / retention

whirled metrics

overview

spending / earning

creators / purchases

item listings by type

item purchases by type

item purchase metrics

purchases vs sales

item sales distribution

billing payment breakdown

http://bit.ly/85HP

some figures are obfuscated due to confidentiality agreemetns

strategic

use somebody else's infrastructure

if you go for kids & want lots of small payments

older people with big onetime payments

fraud

Q&A

sample model of virtual goods LTV

search vs. display

analytics tools