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JK's Book Project Structure: "Having your own company in China" by Mind Map: JK's
Book
Project
Structure:
"Having
your
own
company
in
China"
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JK's Book Project Structure: "Having your own company in China"

Hub Section 2

Hub Section 1

why are business models so important today?

Key Actitivities

Key Resources

SystemCCP

who should think about business models for (personas)?

business models in the firm

Economy

how can we best describe business models?

Value Proposition

Distribution Channels

Strategy(ies)

Level 1

Sub-level 1

Sub-level 2

Sub-level 3

Sub-level 4

Scenarios

China Co.

how other concepts can help us reflect on business models

Business Model & Competitive Environment

Unbundling Businesses

Long Tail Business Models

Multi-Sided Markets

Customer Segments

Open Business Models

Success stories

Example 1

Example 2

"special" spreads

Hub Section 3

Case studies "Own company"

Pudwill

Maeder

Anja Thorbecke