Phase 5 Mindmap

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Phase 5 Mindmap by Mind Map: Phase 5 Mindmap

1. Limitations: -Some information we store may be highly confidential and there is a possibility that we would not be allowed to store certain kinds of information on the cloud, for example, in Canada information on health of personal cannot be stored outside of Canada. -There is a potential security risk of storing it in the cloud as hacking is common in today’s highly computerized environment. -Even though there is a 99.8% uptime of servers for cloud computing, there is still a chance where the system could be down when we need the system to run. -Training of our employees on using cloud computing is crucial to effectively use it. Training can be costly, time consuming and may not be effective for all employees. -There could possibly be complications between our system and clients or contractors. Our clients especially will need systems in place to be able to communicate with our system and this could be a potential barrier for cloud computing as an alternative. -Maintenance costs for a system like this could potentially be expensive; our company would probably need to pay for a technological team to upkeep a server like this -Legal issues may arise as using a cloud computing system may infringe certain trademarks (I got it from the net, I guess you’d be stealing ‘script’ from other people to set up a network like this?) -The way the infrastructure is laid out could make it very easy to use or not easy to use. This could potentially attract or repel clients and employers.

2. Use of video conferencing saves time and provides more flexibility

2.1. Employees could access and record the interview from different places across the country or even across the world

2.2. City Workforce does not have to have staff online 24/7 to conduct a live interview

2.3. First phase of interview questions could be recorded to give potential employees a chance to record their answers and submit it to staff at City Workforce

2.3.1. Could result in a higher success rate for city Workforce which gives them a good reputation

3. Ways to mitigate some limitations: -We can store the confidential information which is not allowed to be stored on the cloud internally; this is still significantly cheaper than having a full internal data/server setup. A internal storage system can be linked with the cloud so that information can still be accessed through the cloud but not stored on the cloud, and this may be a potential solution. -A whole organization wide training can be executed within a couple of days so that all employees are on the same page, another option which may be potentially cheaper is to outsource the training externally. -Even though there have been hacking incidences, server/data companies whom offer cloud services have some of the most advanced security measures, and that is the best defense we have. The security systems of cloud computing providers would be far superior to any internal alternatives so even in terms of security, cloud computing is a better technological path for our company. -There is a small percentage of downtime for cloud computing, however this would be the same case for an internal system. Usually when downtime is needed the cloud service provider would warn us before they do anything and they usually have a down time during odd hours where usage is at its lowest. -One solution to deal with clients is that we could possibly provide our clients with some kind of training to use our systems, and it’s in their best interest as they will be provided with better services. -You could mitigate some of the costs and risks of abusing a system like this by imposing a fee onto clients. Making them pay a small amount to use it therefore they would find a bit more ownership and not abuse it with privacy issues etc… -Hiring a good infrastructure designer to deal with these issues. The design process is very important as cloud computing, just like everything else is very design oriented. Ease of use will add to value chain whereas an interface that’s difficult to navigate wont.

4. General Information: - Set of computer programs that help organizations track and store electronic document / images - Can keep multiple versions created by different users (historically) - This technology helps provide a method of capturing, managing, sharing, and securing information within an organization - Uses are wide spread in many industries, such as: architecture, engineering, construction, education, financial services, government, healthcare, legal, life sciences, manufacturing, member organizations, property management, warehouse and distribution. Overall this technology helps: 1. Convert paper into digital files 2. Store the files electronically 3. Automated process 4. Electronically route and track information through an audit trail 5. Captures all record changes 6. Quick retrieval times 7. Flexible in applying record changes, and

4.1. Strengths: - Speeding up processes - Lowering Risk - Reducing operational costs (from typical business products of supplies – paper-based costs, storage fess, and shipping) - Efficiency and productivity in business process - Appropriate in the legal-political frame work of most industries - Useful with repeated information and recognizing minute differences

4.2. Limitations: - Information can be very disorganized because of large quantity leading to more confusion and mistakes - Since the centralization nature of the storage location, compromise of security risk is possible - If this technology is not fully understood, many functions may not be utilized - Certain components of this technology may not be applicable to certain companies which may lead to higher cost for organizations

4.3. Ways of mitigation of these limitations: - Off-site document management system may be more effective, reliable efficient, secure, and affordable - This may mean that the organization may need to hire an external firm to provide the document management services (leading to higher cost) - Prevents disaster within internal information loss because of the non-existence of external back-up (External DMS may help provide a back-up system - Liability and responsibility of such process would be no longer necessary so that people may be more focused on the current job on hand - Another way of mitigation would be to provide skill and comprehensive information classes that provides employees with the skills necessary to use this technology effectively

5. Group 401

5.1. Mobile App

5.1.1. Strengths Through the customer "membership card", we can suggest new or current shelf items to customers based on their previous purchases which are recorded in the database. This will personalize the customer's shopping experience Customers are able to view an online catalogue with all the items that we carry. If they want to find that item in the store, they can just click on the item and the mobile app will tell them exactly where it's located in the store (which aisle). This will enhance convenience for customers With controlled advertising on the mobile app, the company can gain additional revenue by allowing distributors or suppliers to promote their products on the mobile app. Customers who are curious on details of a product in store (where it's made from, what it's made from, how it is handled, etc) can view information on the product with one click on the mobile app

5.1.2. Limitations Not all customers will consistently use the mobile app and will take some time to integrate into a typical customer's shopping experience Mobile app may be costly for the company as a ton of information must be linked to the mobile app such as the data base, customer's information, RFID (to track inventory).

5.1.3. Mitigate Limitations Encourage customers to use the mobile app through exclusive coupons only available through the mobile app. Coupons can only be redeemed through mobile app by showing cashier. New node

5.2. Adequate+ Your strengths and limitations analysis is fine, you need to explore more about the mitigation methods.

6. Discussion Question: Choose a technology, e.g. mobile computing. Highlight the strengths and limitations of the technology for your company. Identify some ways you can mitigate these limitations.

6.1. Neue Idee

7. Group 405

7.1. Video Conferencing

7.1.1. Strengths Cost-efficient Saves cost in transportation so employees do not need to fly in just to conduct the first round of interview City Workforce staff would not have to focus on recruiting and interviewing Less resources needed to focus on interviews; could use these resources in other areas Provides flexibility for both employees and employers Can access at an office, home etc. Access to a larger pool of applicants Does not only have to recruit people locally, but can expand nationwide or internationally

7.1.2. Limitations Some people may not have the technology to required video conference properly (i.e. webcam) Specific questions may not be addressed Questions may be vague and general - does not tell interviewer about interviewee's personality Differences in Time Zones - inconvenient to meet face to face if in different parts of the world May be bothersome if time zones are very different Interview answers may be manipulated by interviewee to appear as they are more qualified for the position then they actually are May appear as someone else in interviewer's eyes as a result Interviewee may appear unqualified for job when in reality, they are qualified and vice versa

7.1.3. Mitigate Limitations Follow up interviews if interviewee passes the first round of interviews Allows interviewer to develop a deeper connection with interviewee and further understand them and discover their personality Lack of access to webcams or necessary technology City Workforce provides webcam services at their office as well as on site interview services Easy to borrow webcams or other technological equipment from others (friends, family etc) Lists of references provided to interviewers Can call references to double check whether interviewee is being honest Makes it more difficult for interviewee to manipulate answers, exaggerate skill set etc.

7.2. Good- structured, organized and logical reasoning, you've included a relatively coprehensive aspects. Suggestion is the video conferencing technology itself, it maybe unstable and asyncronous, these days businesss partners still fly to destined places to negotiate instead of talking online, how will you deal with this problem?

8. Group 406 (CityWorkfoce)

8.1. Intelligent recommendation agent

8.1.1. Strengths - The system will be more autonomous therefore less people would be needed which means it is more cost effective - Less variable costs (one fix cost - the investment into the technology itself) - The money we put into starting the system now will be beneficial in the long run - The speed of the system directly contributes to our value proposition of providing the fastest services.

8.1.2. Limitations - Very costly because: o Higher level of technology (artificial intelligence is more expensive than TPS, DSS, etc o Cityworkforce is a small company, so we have a smaller endowment of available capital - Accuracy of information (this technology can only work successfully towards our services If the right inputs are given) - Too much reliance on system can be fatal if all our information is centralized in this technology

8.1.3. Mitigate Limitations - Create a system to make sure we put in the right inputs - The money we lose implementing this now will prove beneficial in the future because it is more cost effective - Default to human decision making if system crashes

8.2. Adequate- You need to think more about the mitigation methods, the existant resolution is too general and does not make a lot of sense.

9. Group 407

9.1. Good Foods Canada: Mobile E-Commerce

9.1.1. Strengths Easier access: customers can purchase food from their phones, so that they don't have to drive to the store. More information for CRM: customer's purchase history can be logged into a database. Improve value chain: outbound logistics will become the key differentiation compared to other organic food stores. Valuable data: an influx of data such as location of customers and trends can be used by line managers to generate useful information, such as when certain foods have the most demand.

9.1.2. Limitations Cost Concerns about whether the target market will also be tech-savvy enough to use a phone to buy food.

9.1.3. Mitigate limitations Outsource the mobile app Diagrams included on a receipt describing the benefits of the app, and the simplicity of it.

9.2. Good Logic and structured reasoning, your ideas are very innovative, you can add more details to make the plan better.

10. Group 416

10.1. RFID

10.1.1. Limitations May not be able to input large amounts of information on RFID systems. Large amounts make the RFID system prone to crashing. Double scanning can lead to inaccurate inventory levels

10.1.2. Strength able to track each patient's information by giving each patient a tag Create efficient supply chain operations Save operational costs (less labour costs) and time while monitoring inventory Minimize shrink difference in inventory (physical inventory vs. paper inventory) as the RFID system is accurate. Organized replenishment schedule

10.1.3. Limitation mitigation Unique code for each product instead of standardized codes should be implemented (although it may take some time) to avoid double scanning. In case of a RFID system crash, employees should be trained to efficiently be able to enter product codes manually to follow through with transactions and to avoid and jams in day-to-day operations.

11. Group 417

11.1. Enterprise Resource Planning

11.1.1. Strengths of technology to Company - by applying ERP we can collaborate information from all different company functions ie. Accounting, HR, Logistics etc. to help our organization and accuracy when planning routes and deliveries. Being able to access all info from each department will speed up process of developing fastest routes and most efficient routes.

11.1.2. Limitations of technology to Company - expensive to implement, costly in both monetary value and time. Need to train all employees to work on one system. Privacy problems - information can be accessed on the internet.

11.1.3. Mitigating Limitations - We will help the limitations by training all levels of employees, down to the end user, to avoid employee ambiguity when using new system. We will reassign the job duties so that they can be aligned with the requirements built into the ERP system to be implemented.

12. Group 418

12.1. Good Foods and Mobile Computing: variety of wireless devices that has the mobility to allow people to connect to the internet, providing wireless transmission to access data and information from wherever they are.

12.1.1. Strengths Reduced cost It is less labor-intensive. There is no need to buy and install expensive software because it's already installed online remotely and you run it from there, not to mention the fact that many cloud computing applications are offered free of charge Storage They can hold more storage than a personal computer can. It takes away the need for the upgrading computer memory, which also helps keep the cost down for the companies and users alike. Shared resources With cloud computing, this allows them all to have access to the resources via cloud computing. This again saves businesses time and money by placing their resources all in one location that is easy for their workers to look up and access. This makes the process easier for our staff to send information and find available information for our customers. No downloads required The users do not need to download anything, so that saves time and hard drive space for users. They can just log onto the network. This will be hurdle-free for all Good Foods’ customers. Mobility This is very advantageous for customers. Like most networks it allows users to connect even without their own computers, as long as you have a internet connection and a computer access. This will allow Good Foods’ customers to receive recipe recommendations, recipe complements, health tips and more! Computing flexibility Cloud computing means that staff can access the files and data that they need even when they're working remotely and/or outside office hours. Staff can also work collaboratively on files and documents, even when they're not physically together. Documents can simultaneously be viewed and edited from multiple locations. Automatically updated owners The server gets the updates and everyone who uses the service gets the updates without updating anything on their end.

12.1.2. Limitations Security and privacy Customers might not be comfortable handing over their data to a third party. Even if service vendors would ensure that their servers are kept free from viral infection and malware, it is still a concern considering the fact that a number of users from around the world are accessing the server. Dependency (loss of control) If Good Foods incorporates Cloud Computing, it will be tied to the financial health of another Company/user. Also, the measurement of resource usage and end user activities lies in the hands of the CSP (Cloud Service Providers). Furthermore, no or little insight in CSP contingency procedures (especially backup, restore and disaster recovery). Cost While in the long run, cloud hosting is a lot cheaper than traditional technologies, the fact that it’s currently new and has to be researched and improved actually makes it more expensive. This high costs in the short run include buying or developing the software that will run the cloud, rewire machines and fix unforeseen problems. Decreased flexibility It is a temporary problem, but it is worth mentioning. Some of the current users might have to deal with the facts that their cloud server is difficult or impossible to upgrade without losing some data, for example. Knowledge and integration More and deeper knowledge is required for implementing and managing SLA contracts with CSP’s. Also, integration with equipment hosted in other data centers is difficult to achieve.

12.1.3. Mitigating limitations For security and privacy, cloud service vendors have developed password protected accounts, security servers through which all data being transferred must pass and data encryption techniques. After all, the success of a cloud service depends on its reputation, and any sign of a security breach would result in a loss of clients and business. With regards to the short run higher costs, the costs of cloud computing are normally based on a usage model with payments being charged on a time usage or occurrence basis. As your computing needs change you can dynamically allocate more or less resources. The decreased flexibility is a temporary problem. If upgrade is required, saving your data in database and then incorporating it again is a solution. Security and Privacy is somewhat a problem. However, with good system usage and control over the data base (i.e technologies like firewall and protective softwares), good foods can maintain a relatively less-serious issue with security and privacy. All in all, good foods need good internal control over the information systems and software updates and reasonable management over staff and IT department to maintain a good usage of technology and minimize the limitations.

13. Group 420

13.1. Mobile Application

13.1.1. strength Provides consumers with: - Detailed health information on the products they buy - Acts as an online community for health food fans - Will include coupons/weekly deals Convinence communication with other customers Knowledge of the product Attracts younger generation customers Good marketing strategy

13.1.2. Mitigations Strengthen the privacy settings out-source the mobile-app developers Carefully monitoring the costs

13.1.3. Limitations Possible Conflicts include: - Proper management of the Application - Security of clients information, ensure that consumers know we are keeping their information private - Will we need to charge for the application to cover costs? Variable cost Maintenance cost Privacy concerns Mobile apps competition among other developed apps

14. Group 415

14.1. Technology: Cloud Computing

14.1.1. Strengths: -Very scalable to our operations, as we grow the computing power and storage capabilities grow. We also do not have to worry about making any physical upgrades. -Cloud computing is very fast and flexible, (saves a lot of time and money on our employees/employers part) and usually a lot faster and flexible compared to internal set-ups. -Cost saving as we do not have to that the high investment cost of physical infrastructure, nor do we have to pay for constant maintenance and upgrades. -Easily accessible by all parties within the company and externally parties. This allows us for better information flows internally but also with our contractors and clients so that we can provide better service to them. -Everything is backed up several times on the cloud which we do not have to be responsible for, this could alleviate potential data disasters where we could lose potentially crucial information. This would also be cost saving in the long run as backing up on an internal system takes a lot of time and resources. -Allows us to get our applications up and running faster, easier manageability, we can adjust our IT resources to meet fluctuating demand -Cloud computing gives us flexibility in booking clients as everyone has access to our database therefore it makes it easier to put matches together

15. Group 414

15.1. RFID tags

15.1.1. Strengths improve supply chain Relay info to readers quickly without manual labour allows managers to monitor inventory in our store with minimal lag times When inventories are low replenishment will be triggered We can lower our safety stock levels because RFID tags can reduce our uncertainty with real time inventory status will help us lower our operating costs with the reduction of labour and decreasing our per-unit inventory costs.

15.1.2. Limitations No "standards" set on international level RFID system jam - similar to wi-fi connection issues Scan Overloads/Double scans

15.1.3. How to mitigate problems Considering we are only buying products from local farms we will not have the issue of creating/syncing a standard rfid tag that can be read in Europe for example. We only need tags that can be read in British Columbia Since system runs on electromagnetic spectrum it can jam like wi-fi does. This would simply mean that the RFID system is temporarily out-of-order. This would not severely affect customers or the business as it would mean that customers would only have to wait in line longer for their groceries to be rang through the system manually by a person (barcode scan) - we can have an IT person on staff during store hours to help repair system as quickly as possible To help prevent items from being scanned twice or having unwanted items scanned a "middleware" system would be put in place as to ensure that each item is only inputed once into the system and that only wanted items are billed to customers

16. Group 413

16.1. Technology ERP: Enterprise Resource Planning Strengths -consolidate all information so when doctors are treating a patient, they have the most up to date information -Connects entire clinic - to create a single hub for patient information (receptionist, doctors, outside pharmaceuticals, etc.) -able to process information faster between departments to help decrease customer waiting times -helps supplier relationship management and procurement (reduce costs) -increase speed of payment (processing time/discharge/insurance claim procedure) -lowers potential human error due to having less entry points Limitations -Non- Customizable -high initial investment -technically difficulty to learn/implement -possible access of private information by lower staff (Privacy Act) -ERP is better for manufacturing not necessarily patient care -long term strategy (can not see immediate benefits) How to Mitigate? -First and foremost it is crucial to do a cost/benefit analysis, however, because we do not have that information readily available, we are going to assume it is better if it is standardized therefore the customizable factor is not important -To reduce difficulty of switch to technology we would prep our employees well in advance (change management); let people involved in use of technology that not all will run smoothly in first couple of runs with EMR. They may be working a little harder and a little longer to get used to using the system -Futhermore, we would pay for a high quality training program. Although this would be more costly in the short term, the benefits of proper training in the long term would be less (ex: fixing errors that cost time and money in which our patients would unnecessarily be waiting had the staff not been adequately trained) -Have a highly efficient and effective IT resource - ideally a team - who specializes in this type of equipment; nurses and doctors are not expected to fix software problems beyond their training of how to use ERP -To reduce risk of compromising the Privacy Act within our company, using an Access control would mean that only upper level management can access patient-confidential information. We could implement a PIN type of technology (such as bank cards use PIN numbers) that are private and personal to upper level management staff such as doctors, psychologists, etc. The use of a PIN type of access control would also reduce the risk of lower staff gaining a generic passcode to access patient files.

17. Group 412

18. Group 411

18.1. Recommendation Agents

18.1.1. Limitations one-way communication from VanRealty to potential buyers could limit listings incorrectly based on profiles international buyers have entered international buyers must find a way to contact VanRealty to follow up on listings How to mitigate? include reply-to email address and phone number for buyers to follow up with include direct link for buyers to edit their preferences in the database include 1 or 2 listings unrelated to buyer preferences, to illustrate other property types available

18.1.2. Strengths matches our database of international sellers with new property listings very quickly recommends properties with similar characteristics to international buyers does not require people to sort through database each time we have a new listing

19. Group 408

19.1. GPS System (Vehicle Tracking)

19.1.1. Define Technology Global Positioning System (GPS) is a space-based satellite navigation system that provides location and time information in all weather, anywhere on or near the Earth, where there is an unobstructed line of sight to four or more GPS satellites. It is maintained by the United States government and is freely accessible by anyone with a GPS receiver.

19.1.2. Strength Increase productivity: By knowing the exact location of a vehicle, pinpointed on a map, remote staff that are lost can be better helped. This helps the employee stay on schedule and not have to speed or work over time to recover lost time. Increase the number of service calls Increase the number of sales calls Track service calls for accurate billing Immediately locate and dispatch vehicles Improve customer satisfaction: can use the technology as a competitive advantage over the other companies Improve route efficiency Lower vehicle fuel and maintenance cost

19.1.3. Limitation Reception: GPS devices are limited by having clear access to the satellites that provide the tracking. In locations with tall buildings or sparse coverage, reception can be poor. Directions: Turn-by-turn directions are not available on every type of GPS device. Some will give very little advanced notice before an upcoming turn. Accuracy: Maps on GPS devices are not updated in real time for all models. This means that it is possible a GPS device will direct you onto a road that is closed or no longer exists. It could also miss new roads and businesses. Battery Life: GPS units that are not plugged into a power source, and rely on batteries, which can drain quickly. This can increase the cost of owning a GPS unit significantly.

19.2. Adequate Your strength limitation analysis is quite nice, technology definiton is also good, however you've lost the explanation for how you will mitigate the limitation.

20. Group 409

20.1. Cloud Computing System (DataMed)

20.1.1. Define Technology Cloud computing provides services such as access to computation, software applications, data access, data management and storage through a network; typically this is through the internet. Data and software are stored on remote servers and can be accessed through devices connected to the network

20.1.2. Strength Easy access to information Easy access to medical records, test results and other information for all the staff in the clinic Backup of medical records In the even of a fire or natural disaster, lost medical records has been a significant issues for medical clinics. By having data on remote servers (as well as in the clinic and/or other back-ups), there is a lower risk of losing medical records. Affordable managed hosting the company could reduce the capital expenditure by renting third party services instead of initial outlay (only need to pay for the services and resources that you have used). Greater mobility & ability to share information Information can be accessed remotely, or on the go on remote devices. In DataMed's case, information can be shared with a patient's family doctor or other physicians he/she is seeing. Less IT Upkeep The company can rely on the cloud computing service provider to maintain the servers, update software, and deal with issues that arise. More of the IT work can be left up to the service provider.

20.1.3. Limitations Network connection problems The clinic must rely on an active network connection. Should the clinic lose its internet connection, it will no longer be able to access information that is in the cloud. Privacy concerns General fear of not knowing where the information on patients is being kept There is the potential for hackers to access patients' data, and for the data to be compromised. High costs Top tier cloud computing with the sufficient security for a major medical clinic may be very costly. Since the clinic has much of its data (all patients' medical records) on paper, it would be relatively expensive and time consuming to transfer all of this information to a database that can be stored in the cloud. Adaptation Staff must spend extra time taken from regular routine activities to learning this new system. This may be very time consuming and difficult for staff members who are less technology-savvy.

20.2. Good Very detailed and strctured explanation, good job!

21. Group 404 - VAnalyst

21.1. Cloud Computing

21.1.1. Strengths Convenient access to client portfolio, stock market situation; easy flow of information for both employees and customers Significant cost savings, as much of computing workload and information handling is by the network; thus reuducing work through VAnalyst agents (labour) Significant cost savings in the avoidance of many capital expenditures as many of the softwares and programs can be stored in the network More sustainable and also offers solution to risk management. Data/Records of client information and of previous portfolios are one of the most important aspects to success as an investment firm Easy use and access which is very advantageous to VAnaylsts as we are a small investment firm; not enough human labour and finances to involve bigger, advanced technology in our operation :"Mobility of access" - able to access the information from anywhere that has internet; especially important as an investment firm to be up-to-date on market and client situations; in addition clients will be able to access their portfolios on the go too, even if they are not in the country etc...

21.1.2. Weaknesses Security features of Cloud Computing is risky; how to manage and add protection to the information as the information traded between clients and the VAnaylst agents are highly confidential Potential downtime of the network is potentially dangerous, especially for a firm like ours that needs to have continuous access to information and data

21.1.3. Mitigation of Limitations Security Features 1) Employ authentication and authorization strategies: Username and password to access information and software 2) Have the network linked to an internal network managed by the company that formats the network so that only particular information is stored and accessible by clients through cloud computing 3) Store highly confidential and private data/information in another internal database/technology - an extra cost but one that should be sacrificed in order to guarantee the privacy of our clients Potential Downtime: 1) All forms of technology will have the issue of downtime. However, according to recent articles on Cloud Computing,this technology has one of the better promises of "up-time" (99.9% according to the article) maintenance of other technology.

21.2. Good- Well organized and logical reasoning, you've noticed the weakness of security which is quite right, my suggestion is that you may explain a little more about the "Downtime" and "Uptime" in order to let others understand easier.

22. Group 403

22.1. ERP can have great value for DataMed because the integration of all the different departments would help reach our goal of superior customer service

22.1.1. The main advantages to implementing the system would be a coordinated effort towards our goal, and greater ease in monitoring all the levels of the organisation to ensure better efficiency by pin pointing problem areas that need improvement

22.1.2. The main disadvantage to implementing this system would be the high cost. However since our revenue model is already adapted to accomodate high costs for better service, the costs will not be unexpected. Furthermore disadvantages such as remodelling the organisational structure to fit the ERP model would be mitigated because our organisational goal already depends on coordination and is therefore ideally structured for the ERP information system

22.2. Adequate Your technology and advantage&disadvantage is reasonable, however,more detail is needed for your explanation. Your reasoning is too general and other industries can also fit into these. Especially the last one " our organizational goal already depends on coordination" can not help others understand why it is the reason for adopting ERP, the default departments in ERP may quite different from your DataMed company.

23. Group 402 - MoveIT

23.1. Recommendation Agents

23.1.1. Strengths Can embed recommendation agents into online customer estimate forms. This way, MoveIT is able to achieve a more personalized customer relationship that it currently lacks Can ask customers about the types of goods they want to move (fragile, small, furniture etc) and then provide an estimate to them regarding the vehicle type and service fee can make MoveIT seem more professional and integrate with the modern technological society Helps to assist customers in reducing information overload, and because MoveIT is looking to expand its services, this is likely to happen give the company the right direction in the future saving time for both customer and manager helps to match our company's services with customers' needs. ensures loyal customer relationship loyal customers may likely to recommend our company to their friend when they feel satisfied by our recommended services

23.1.2. Limitations The main issue when it comes to recommendation agents is consumer trust. If customers don't believe in the recommendations/option presented, they're likely to reject MoveIT services. Consumers pin down different levels of trust towards different types of agents (human vs. computer) Consumers can easily switch between different online vendors and given that the 3 top companies in the industry also use this technology, this gives the consumer a lot of power Options/Recommendations presented, drive the consumer to look for more possible alternatives elsewhere, thus complicating their decision making process even more customers' privacy and efficiency everyone can get information from the online resources, customer will make decision according to the information the Recommendation agents provide need time or worker to update the new information and resources regular mainteinance and updates are necessary for Recommendation agents often rerun data mining techniques

23.1.3. Mitigate Limitations recommendation agents is just one of our marketing strategy, we still need to provide high quality services to keep our loyal customers, as well as to compete with our rival firms create a discussion forum on our company website, to make customers who have made use of recommendation agents to share their experience. spread of good words about it will attract more people to use it, increasing customer trust also able to create new potential customers

23.2. Good Your analysis is logical and well organized, your mitigation method is innovative and feasible.

24. Group 410

24.1. Social Networking

24.1.1. Strengths Free For people who are connected online, can track who is looking for this information Social networking is basically free advertising for our company, and can also expedite information transfer to those who may be looking for services. can reach a larger audience than traditional word of mouth

24.1.2. Weaknesses The information may be viewed as spam difficult to differentiate our service Difficult to keep track of all the different requirements, may need use of other technology to filter

24.1.3. Mitigation of weaknesses allow users to sign up for newsletters on a need basis consolidate information of postings to one large post instead of many notifications or messages

24.2. Adequate- It is unclear which weakness does your second mitigation method target at, plus there is another problem with your "sign up for newsletters" solution for now social network users are more priacy awared, they are unreluctant to register for unreliable websites in sake of privacy, how to build trust on them is one important issue you need to deal with.

25. New node

26. New node