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We Are All Weird by Seth Godin by Mind Map: We Are All Weird
by Seth Godin
5.0 stars - 2 reviews range from 0 to 5

We Are All Weird by Seth Godin

The latest book from Seth Godin is focused the triumph of choice over mass.  It"s about the opportunity to support the weird, sell to weird, and become weird. Great book, with both personal and business lessons.

Introduction: Pregnant Elephant

Mass market success is the exception, black swan

Mass is dead. Here comes weird.

Epic battle: status quo of mass v. never-ceasing tide of weird


Mass, Undifferentiated, easily reached majority, What allowed manufacturers to become efficient

Normal, People in the middle (masses), Normal is localized, Amplifying normal is essential to mass traffic

Weird, People who aren't normal, Could be by nature or choice (focus of the book), Key to being weird: making a choice

Rich, Those who can afford to make choices about how they live, Those who can make an impact on their tribe

Tribes share, Leader, Culture, Definition of normal

Part 1: Capitalism, Industry and the Power of Mass—and Its Inevitable Decline


Factory comes first, which requires mass markets

Bias on masses and conformity; shun outliers

Average products for average people

End of mass market

The tide has turned, and it's actually a good thing

More info, choice, freedom, interaction; more weird

Normal is not who we are or where we're going

More choice, less mass; more weird

Part 2: The Four Forces for Weird

Elements of society shifting away from normal toward weird

4 Forces

Creation is amplified, Creation is easier and faster, Anyone, anywhere can publish to the world and make an impact, Amplification changes creator and tribe

Rich allows us to do what we want, and we want to be weird, No longer focused on just survival, Rich enough to care about choice

Marketing is far more efficient at reaching the weird, The long tail, Marketers have shifted gears toward weird, Easier to reach pockets of weird people

Tribes are better connected, Easy to find others who share your interests, Weird is becoming more normal

Part 3: The Gradual and Inexorable Spread of the Bell Curve

Mass is about the center; however, center is melting

Consumer power is the new force

There are many bell curves, not just one

Mass is no longer available

Many of the bell curves that describe our behavior are spreading out

Now, more and more of us can afford to make choices

Marketers can't afford to ignore the weird any longer

Mass and the reign of a normal education

There is no blob of normal

Instead, there are millions of individuals

Simple alternative to our broken system: embrace the weird

Weird is the new normal

There is no center

Just individuals and tribes

Key takeaways

Push to universal normal merely to help sell more junk to masses is inefficient and wrong

Everything that's not normal is weird. Right now, there is more weirdness than ever.

Opportunity: Support the weird, sell to weird, and become weird


We're not normal. We're weird. All of us.

We're at our best when we're weird, and when we're enabling others to become weird

Are you embracing the freedom to choose to be weird?, Make a choice, Stand up for what you believe, Do what you want


Are you creating for fast-growing weird market or declining mass market?

Are you confident enough to encourage people to do what's right and useful and fun?


Mind map by Toni Krasnic

Author of How to Study with Mind Maps

We Are All Weird by Seth Godin