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We Are All Weird by Seth Godin by Mind Map: We Are All Weird by Seth Godin
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We Are All Weird by Seth Godin

The latest book from Seth Godin is focused the triumph of choice over mass.  It"s about the opportunity to support the weird, sell to weird, and become weird. Great book, with both personal and business lessons.

Introduction: Pregnant Elephant

Mass market success is the exception, black swan

Mass is dead. Here comes weird.

Epic battle: status quo of mass v. never-ceasing tide of weird

Definitions

Part 1: Capitalism, Industry and the Power of Mass—and Its Inevitable Decline

Tradition

End of mass market

More choice, less mass; more weird

Part 2: The Four Forces for Weird

Elements of society shifting away from normal toward weird

4 Forces

Part 3: The Gradual and Inexorable Spread of the Bell Curve

Mass is about the center; however, center is melting

Consumer power is the new force

Many of the bell curves that describe our behavior are spreading out

Mass and the reign of a normal education

Weird is the new normal

Key takeaways

Push to universal normal merely to help sell more junk to masses is inefficient and wrong

Everything that's not normal is weird. Right now, there is more weirdness than ever.

Opportunity: Support the weird, sell to weird, and become weird

Personal

Business

Info

Mind map by Toni Krasnic

We Are All Weird by Seth Godin